Chief Operating Officer
CurrentAs COO and profit centre head, steered in achieving topline, profitability and ROI objectives of the organization. Enhanced business growth by tapping customer footprints across demographies, developing distributor / dealer network and implementing effective channel programs – traditional trade; modern trade; Institutions; wholesale, super stockist and HORECA. Consolidated and aligned overall marketing and sales activities by developing channel and customer specific marketing plans, driving brand visibility, monitoring market developments / brand performance.Customer focused with demonstrated capability in understanding customer behaviour, gathering market intelligence, tracking competitor actions and developing competitive strategies to combat competition. Developed “ go to market “ strategies, new product launches, created seamless customer experience to drive long term revenue growth.