I lead product strategy and commercialization efforts for early-stage products and intellectual property at Taivara, where we co-create new digital products with our client teams. As Midwest entrepreneurs from the startup and venture scene, we know how to work with moderate investment and find a fast path to revenue. We’ve done it hundreds of times with Fortune 500 clients down to single-founder startups. Every member of Taivara has been a part of a startup where time and resources are precious. We know, firsthand, the importance of focus, efficiency and urgency to survive the earliest stages of product creation. We use a blend of Design Thinking, Lean Startup and Agile Development to direct our actions. Our veteran team can be inserted into any and all stages of the new product process including: ideation, validation, design, development, launch and on-going management. And we adapt to our client’s strengths and technology stacks making the co-creation process both a practical and tactical way to speed time to market. We bring discipline to every engagement and we’ve done it hundreds of times in order to:- Define market potential and map out a strategy to achieve it- Ensure a value proposition that will win over target customers- Refine new product ideas into a first, market-ready version- Design and deliver quality products on-time & on-budget My product strategy and commercialization experience extends to many industries, and each has its own recurring themes:1. Fintech - reduce transaction fees for business, keep the consumer experience frictionless2. Mobile health - state and federal regulations increases complexity. Upside for tracking, monitoring and reporting. Fragmented market offers opportunity amongst the noise3. Smart cities - needs a clear return on investment to justify expense, pressure to open-source the data creating conflict of interest in public/private relationships4. Mobility as a Service (MaaS)/Transit - coordination across city/transit/mobility service providers: bus/train frequency, funding decline/cost containment, population density, equity of services, regulatory issues, and so on5. Industrial Internet of things (IIoT) - emerging market with vertical integrators gaining traction, slow platform adoption makes point solutions difficult to sell6. Cybersecurity - overworked teams; products need to prevent or fix problems, not identify more7. Retail tech - slow hardware upgrade cycles can’t keep up with security needs and rapidly changing shopper expectations