• Delivered comprehensive visual guidance and creative design solutions for IMAP.• Analyzed project attributes and existing visual styles to align design iterations with project goals.• Developed and proposed design optimization strategies to enhance project visuals.

• Researched LinkedIn to identify professionals in marketing, content creation, social media, and branding across a range of industries, using specialized tools to accurately gather and verify contact details.• Recorded and organized extensive data in Google Sheets, ensuring precise data management for efficient reference and analysis, which supported the development of targeted outreach and communication strategies.

· Facilitated cross-functional team collaboration among creative, account management, and strategy departments to ensure timely delivery of projects that adhere to budget constraints and achieve client objectives.• Chaired regular meetings to discuss project progress, address emerging challenges, and maintain stringent adherence to deadlines, enhancing overall team efficiency and project flow.• Produced and disseminated progress reports for internal and external stakeholders, communicating key milestones, current issues, and future action steps; Integrated feedback to implement necessary adjustments.

• Developed and managed a campaign dashboard, meticulously monitoring the performance across various marketing channels to optimize strategies and enhance campaign effectiveness.• Coordinated successful campaign launches by liaising with channel owners and creating a detailed creative deck to serve as a central reference point, ensuring consistency and accessibility of campaign information.• Planned and executed social media content for the Wayfair X Kelly Clarkson collaboration on Kelly-owned channels (Instagram and Twitter), aligning with celebrity branding and marketing objectives.• Oversaw the launch and operation of a new campaign integrating multi-channel strategies with a seasonal go-to-market calendar; Monitored content from multi-platform influencers to maintain alignment with brand image.

• Instigated market research and developed targeted communications strategies, creating and implementing innovative marketing campaigns.• Drove a 1-mile awareness initiative and a branding project with focus groups and YouTube videos.• Pitched compelling stories to media outlets, which had a successful turnover and substantially increasing the organization’s visibility and media presence.

• Managed daily social media campaigns across multiple platforms including WeChat, Weibo, and Little Red Book, bolstering brand presence and engagement through targeted content strategies and community interaction.• Curated, edited, and optimized visual content for publication across various digital channels, ensuring high-quality visuals and timely updates to support marketing and promotional initiatives.• Conducted performance metric analyses for each social media platform to identify areas for improvement; Negotiated with external brands to secure partnerships for the Anaya Local Culture and Arts Festival.