Ke-Shin Chen Email & Phone Number

New Taipei City, Taiwan

Taipei, Taipei City, Taiwan

- Managed and executed annual campaign - 2023 Gamania Anniversary, including visual design,web design, press release and paid media strategy

Taipei City, Taiwan

– Organized social marketing strategies, resulting in the creation of segmented marketing with over 10,000 followers in three months and increased 300% growth of reach.– Managed a KOL/KOC partnership project to help with SEO keyword content and word-of-mouth marketing, increasing brand awareness.– Developed new partnerships to generate leads, meeting sales goals with a conversion rate that exceeded the average by 15% and a 20% increase in overall return on investment (ROI).-

Taipei City, Taiwan

– Created video content and wrote copy to improve the effectiveness of lead generation campaigns, resulting in a 76% reduction in cost per lead (CPL) in the first month after launch.– Promoted to associate marketing manager in just three months, and selected as a marketing manager trainee in my seventh month.

Taipei, Taipei City, Taiwan

– Analyzed user data to identify opportunities to increase member conversion.– Improved the website user experience by optimizing the UI design.– Maintained and editting blog content and communicated with freelance writers about the article topic and brand core value.

Taipei City, Taiwan

– Optimized online paid media campaigns for B2B product (Table Management System) on Facebook Ads and Google Ads, collaborating with sales colleagues in AU/HK to increase leads.– Initiated a branding event and partnered with Dcard, Taiwan's largest social forum. Invited 20 renowned Taipei restaurants to co-organize, attracting 150+ participants in 5 days and generating 19 media press releases.

– Managed 2C product advertising budgets and campaigns, achieving average annual ROI increases of 300% and ROAS increases of 500%.– Responsible for KOL/KOC/media relations, organized 4 press conferences and 8 television interviews.

Taipei City, Taiwan

- Partnered with banks and consumer brands to build brand awareness, including Cathay bank, NEXT Bank ,AsiaYo ,LINE Taxi

– Led SEO projects, achieving top Google search rankings for product keywords within six months through content marketing and website structure optimization.– Created and managed self-media content across Facebook, Instagram, Line, and YouTube.

Taipei City, Taiwan

- Led the social media management of the brand's Facebook page, increasing fan engagement by 700% by creating content tailored to different travel peak seasons.- Planned and executed the "民宿特派員" marketing campaign, recruiting 24 video correspondents to create videos and received over 35,000 organic views without advertising.- Executed a KOL affiliate marketing collaboration, increasing traffic by 200% in the first month of collaboration.

Bachelor Of Arts - Ba, Philosophy, A

Communication, Journalism, And Related Programs

Exchange in Nanjing University

Broadcast Journalism