Katrina Ellice Bucog Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

Texas, United States

Dallas, Texas, United States

UI Product Designer & design solutions contributor specializing in conversion rate optimization for Shopify web design & merchandising for e-commerce.I'm responsible for developing attractive design solutions for users. I create interactive designs that enhances customer experiences by incorporating style, human-computer interaction elements, applied branding and defined business objectives. I collaborate with full-stack engineers and CRO specialists in testing viable design solutions for the client's business objectives.I am also in charge of creating overall user experience concepts within a business webpage or product. With this, I do necessary market & user research of the brand for further understanding of their HCI. Create wireframes to conceptualize designs and create full rendered mock-ups through Figma for client presentation.

Makati, National Capital Region, Philippines

I create and implement brand strategies that promote product awareness and builds brand value. I also spearhead overall internal coordination and bring together multiple departments towards brand building. I am also in charge of leading community engagement programs — both internal and external — for the brand.Together with these tasks, I conduct routine market research, marketing analytics, and consumer insighting in support of new and existing programs. I oversee production of all advertising campaigns (i.e. creative direction, copywriting, media placement, publishing timelines, etc.), and communication and brand touch-points (i.e. website, promotional collaterals, merchandise, etc.) and manage the department team members & contributors.

Apart from my day job, I take on several freelance works from time to time. I started working as a freelancer while i was still at the university to fund my school projects, and to have real life applications of what I was learning in the classroom. In the projects that I was awarded, I had the privilege to practice:- Designing branding requirements- Website UX/UI designs- Creative graphic outputs for print- Commercial layouts (Print and web use)- Magazine and book layouts- Digital media (social media, website graphics)- Packaging- Product Photography- Miniature models, and the likes My experiences have helped me flourish in many ways and keeps me update about the industry.

Makati, National Capital Region, Philippines

Teaching Brand Design Management and Digital Marketing Classes for graduating students.

Philippines

Working hand in hand with multiple departments and internal clients, I am in charge of creating visual brand briefs for campaign executions and product launches. I also supply mock-ups, visual samples, for key visual guides on executions, and research on visual trends and beauty industry trends. I collaborate with the internal team for content creation and handles visual approval. I also manage the creative production team & guides creation of various visual assets in all of the brand's touch points and channels, mainly:- Social media postings- GDN & Facebook Ads- Associate/Brand Affiliate assets- Designing the UX for the brand’s main Shopify website as well as the Storefront/Homepage & product pages for partner e-commerce merchant sites (Shopee, Lazada, ShopSM, Watsons.com, Zalora)- Designing and creating the UI elements of fore-mentioned sites. - Visual merchandising, planogram and on-ground print graphics- Product development and packaging.and all in all making sure a smooth and enjoyable customer journey through clean omni-visual executions and effective production line.

Philippines

As part of the direct team of SoFA Design Institute’s President I have collaborated with a team, and other members of the community on projects that would increase both online and on ground engagements. I was responsible to manage and secure all branding touch points aspect of the brand. I handled all brand partnerships and activations, I utilised strong project management skills to deliver plans and executions. I also managed projects such as creating merchandise, visual merchandise and marketing activations, industry partnerships and affairs; I also represented the brand in events and other engagements.KEY ACHIEVEMENTS• Reduced team’s spend on mounting displays and exhibits by institutionalizing avisual merchandising system for whole campus.• Established the photo studio set for the Marketing team.• Created the very first merchandise sets of the brand.• Created a system process in mounting the annual graduation fashion show, thisincreased team’s productivity during the fashion show season as well as cut downteam spend by 10%• Gained recognition from different oranizations such as international embassies,cultural centers, and high-profile brands.• Simultaneously managed to keep key relationships with industry partners andconnections• Successfully mounted both brand initiated, and industry collaborated events, whichincreased the brand’s industry pressence, online and on ground engagement andfollowing by 35%

Makati, Philippines

My time in VMV Hypoallergenics has helped me develop a sharp sense on tackling design plans that have multiple adaptations andtranslations. Being the sole Visual Merchandise Designer of the Creatives team, I was tasked to create compelling designs that wouldaccentuate the sales & marketing strategies of the team. I was responsible to manage all visual merchandising requirements of thebrand. I was assigned to make sure that window displays of all store branches locally and internationally are all updated and aligned. Iwas tasked to design booth set-ups for exhibits, pop-ups and other activations, as well as to handle brand collaborations and creatingthe brand’s exclusive merchandise.KEY ACHIEVEMENTS• Authored a system in translating window display designs for all the nine (9) Philippine branches and the three (3) USAbranches of the brand. I’ve streamlined the window displays by creating a 3D model of all the branches’ facade for the team’sreference. With this system the team became more efficient in designing and execution. This especially helped the team inaligning with the stores that were outside of Metro Manila.• Established design layouts that were used for pop-ups, and activations for malls, events and other engagements.• Established standard product displays for the brands’ botiques, kioks, counters, and consignments.