Keana Arnold is a General Manager at Truckstop.
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General ManagerTruckstopSan Diego, Ca, Us -
BartenderFlamingo Deck Feb 2021 - PresentPacific Beach, San Diego
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Social Media Marketing ManagerThe Wood Group Jan 2023 - Jun 2024San Diego, California, United StatesStrategy Development & PlanningDevelop and implement social media strategies to increase brand visibility, engagement, and conversion.Conduct market research to identify trends, customer preferences, and competitor activity.Create content calendars and campaign plans for social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).Set measurable goals and KPIs to track performance (e.g., follower growth, engagement rates, website traffic, conversions).Content Creation & ManagementOversee content creation for social media channels, ensuring consistency with brand voice and guidelines.Coordinate with graphic designers, copywriters, and other creative teams to produce engaging posts, images, videos, and infographics.Curate and schedule content to maintain an active and cohesive social media presence.Implement creative content strategies that resonate with target audiences and drive engagement.Community Management & EngagementManage day-to-day interactions with followers, responding to comments, messages, and inquiries in a timely manner.Foster an active and engaged online community by nurturing relationships with followers and influencers.Monitor online conversations and trends, actively participating in discussions relevant to the brand or industry.Brand Awareness & GrowthDevelop and execute initiatives to grow social media followers and expand the brand’s online presence.Collaborate with influencers, brand ambassadors, and partners to increase brand reach and credibility.Stay updated on social media trends and emerging platforms to identify opportunities for growth.Cross-functional CollaborationWork closely with other departments.Collaborate with designers, developers, and other content creators to ensure high-quality output and brand consistency.Trend Monitoring & InnovationStay up-to-date on social media trends, tools, best practices, and algorithms to ensure the brand remains competitive and innovative.
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BartenderParkside Tap House Feb 2017 - Dec 2020Chico, California, United StatesOpened Parkside Tap House as the first female bartender• Manage a shift team of 8-12 employees including bartenders, barbacks, bouncers, & kitchen personnel• Manage drawers & payouts from bartenders & servers-anywhere from $10k-$30k a day • Demonstrate the ability to handle $2,000-$4,000 in sales alone per shift• Provide a welcoming environment/customer service during meals, drinks, & social events of 300+ individuals • Manage difficult situations with customers
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Gym CoordinatorBoys And Girls Clubs Of The North Valley Jun 2019 - Jan 2020Chico, California, United StatesProgram of the Year Award for 2019• Demonstrate leadership to assure conduct, safety, & development of members (1 staff:30 kids)• Implement program activities for ages 5-9 (100 kids), ages 10-13 (90 kids), ages 14-18 (80 kids)• Help maintain a clean and organized gymnasium and field facilityMaintained a substitute position until May 2020
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BartenderBella'S Sports Pub Aug 2016 - Apr 2018Chico, California, United States• Manage a sports bar with limited staff • Demonstrate the ability to handle $2,000-$4,000 in sales alone per night• Provide a welcoming environment/customer service during meals, drinks, & social events • Manage difficult situations with customers
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HostBuffalo Wild Wings Sep 2013 - May 2014Colorado Springs, ColoradoHost and Guest Experience Captain. Kept the peace and flow. -
InternChevron Jun 2013 - Aug 2013Mckittrick, California -
Video EditorSkydive Taft Jun 2013 - Aug 2013Taft, CaliforniaEdited skydiving videos. -
InternChevron Jun 2012 - Aug 2012Mckittrick, California -
Student WorkerTaft Union High School, Mot Jun 2010 - Aug 2010Taft, CaliforniaWorked with a team to ready the school for the next calendar year.
Keana Arnold Education Details
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Civil Engineering -
Mechanical Engineering -
Cuesta CollegeMechanical Engineering -
University Of Colorado Colorado SpringsMechanical Engineering
Frequently Asked Questions about Keana Arnold
What company does Keana Arnold work for?
Keana Arnold works for Truckstop
What is Keana Arnold's role at the current company?
Keana Arnold's current role is General Manager.
What schools did Keana Arnold attend?
Keana Arnold attended California State University, Chico, California State University, Chico, Cuesta College, University Of Colorado Colorado Springs.
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