Kean Cai Email and Phone Number
I am the kind of people with extremely strong thirst for knowledge. Before I went to USC for master, I am a journalist and film producer. I have shot various kinds of videos including reporting, advertisements, narrative stories, documentary videos and city promos. I believe in the power of cross communication and visual language, which is also my motivation for continuous learning at work. I had worked in almost all kind of traditional media platforms as well new media platforms, including both official and unofficial type. When I worked in SMG, quite similar with FOX news in the US, I took the responsibilities of new media operation and the interaction with fans and followers. During the past four years, I had edited and shoot over 800 news reports as well as videos. The channel I work on has the highest ratings at the same time in Shanghai.During my graduate study at USC, I interned in Bright Dairy as cross media operator. It is one of the most famous dairy brands in China. My job is to assist the product department in cooperating with different media agencies, including advertising shooting, promo shooting, placement advertising and outdoor advertising, etc. I aspire challenges and ready to start a career, which oriented in PR and marketing, with my knowledge and specialties.My Specialties:- Cross Marketing- Digital Marketing- Advertising - Media Operation- Negotiation - Marketing Analytics- Editing- Video Making
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Pr上汽通用汽车 Feb 2022 - Present -
Masters Student美国南加州大学 - 马歇尔商学院 Sep 2020 - Dec 2021Los Angeles, California, United States -
Media Operation AdvisorBright Dairy & Food Co., Ltd. Dec 2020 - Mar 2021Shanghai, ChinaIntern, Marketing Group, Media Operation 🌟Analyze current customer groups and potential customers through both numerical and categorical datas derived from streaming, offline stores, researches, interviews, online stores, etc. ☀️Organize various marketing campaigns for different product groups. - Onsite marketing: Partner with KOLs and suppliers to hold events, both long term and short term, to attract and enhance loyalty of customers. - Digital marketing: Run streaming shopping platforms and collaborate with new media organizations to post message, article, picture, video, etc. - Advertising: Invested in TV series, movies, various show for brand logos and exposure. Purchased advertisement resources in underground stations, movie theaters, display screen, etc for exposure.⚡️Evaluate outcomes and refine the following strategies. - Reach more than 100 million exposure by the end of 2020 - Sales are up 10% - Sold 500,000 products through streaming
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Reporter, New Media EditorShanghai Media Group Jun 2019 - Sep 2019Shanghai, ChinaIntern, Shanghai Television Group “Evening News Program” 🌸Collaborated with full-time team on creative direction and research on prime evening news pro-grams, specifically about “Shanghai Import Celebration” and “National Day Celebration” - National Day Celebration: responsibilities included information research, interviewing locals of QingPu District, and writing news drafts for senior editors - China International Import Expo: responsibilities included the latest roads and tunnels’ con-structions’ interviews and editing🌼Shoot over 100 news reports as well as videos.🌺 The channel ranked 1# in 2019. -
JournalistXinhua News Agency Jun 2018 - Sep 2018Shanghai, ChinaIntern, New Media Development Group 🍀Independently researched, interviewed relevant individuals and wrote about “soft” news on Shang-hai local happenings and events such as:- Avant-garde art exhibition shows - New and upcoming technology to help prevent myopia in public schools - World Hepatitis Day where health clinics gave free vaccinations- International / foreign students’ thoughts on Shanghai and life in China 🌱Thirteen (13) articles I wrote were ultimately published and reprinted by other media outlets- Total unique, online views numbered around 300,000 -
Radio Broadcaster，Editor，Event PlanningShanghai Media Group Jun 2017 - Sep 2017Shanghai, ChinaIntern, Shanghai Television Group🍁Participated in production of “Happy Evening Rush Hour” broadcasting program- Pitched creative expertise to program specifically geared towards listeners stuck in traffic jams- Helmed call line where listeners called in to discuss their thoughts on relevant topics- Introduced unique ways to interact with listeners, such as a challenge question where if someone answered correctly they could win movie tickets or bubble tea coupons- Assisted local authorities with the search of a missing child 🍄I and my team contacted taxi drivers and operators within a specific area- Successfully found child after a collaborative effort between station, listeners and taxi drivers
Kean Cai Education Details
Frequently Asked Questions about Kean Cai
What company does Kean Cai work for?
Kean Cai works for 上汽通用汽车
What is Kean Cai's role at the current company?
Kean Cai's current role is Creative storyteller ｜Branding Advisor｜Self Video Maker｜USC Marshall Master.
What schools did Kean Cai attend?
Kean Cai attended University Of Southern California - Marshall School Of Business, Macau University Of Science And Technology.
Who are Kean Cai's colleagues?
Kean Cai's colleagues are Shanshan Wu, Liu Canxiao, Jeffrey Zhao, 王洛勇, Qiyun Wang, Yongsheng Lu, Wei Yuan.
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