I founded and run an e-commerce venture in the IT hardware consultancy space since 2021 that grew to a 7-digit revenue business.Operations & Project Management• Proficient in project management, managing multiple parallel orders and tight timelines; fulfilled xxxx+ orders of custom computer rigs and/or computer peripherals.• Business relationship management between various stakeholders, attained authorised reseller status for various brands such as BENQ, ZOTAC Gaming, ASUS, and more.• Handled all financial operations, including accounts receivable/payables, sales and revenue projections, invoicing.Marketing & Sales• Lead all marketing initiatives, including the use of omni-channel marketing strategy, leveraging various e-commerce and social media platforms such as Carousell, Instagram and Facebook to establish brand awareness.• Designed and monitored digital advertisements on Facebook for Business and Google AdWords, iterating using rigorous A/B testing of copies and building customer look-alike profiles based on engagement data.• Developed robust after-sales services to ensure high customer satisfaction, retention and word-of-mouth.

• Account Management of Existing Sellers in Amazon Singapore marketplace, directly responsible in their e-commerce sales, development and sustainable growth• Led in operations, data consolidation and reporting of projects involving Deals Management, Amazon Easy Ship and special programs involving hundreds of sellers• Enhanced and automated processes to reduce manual work

• Led in campaigns under the newly launched "Amazon Easy Ship" feature in Singapore Marketplace• Led in investigations to resolve issues during the Amazon Easy Ship service - played the role of a mediator and investigator• In a span of 9 months since launch, I contributed to a three-fold increase in seller adoption of the Amazon Easy Ship program and almost two-fold increase in "merchant fulfilled network" domestic units shipped

• Created a new team process involving task automation in Deals and Account Management via Excel and internal email scheduling software Pardot, resulting in over xx team hours saved weekly- Achieved "Early Adopter Award" in recognition of the above• Management of 3 existing Amazon sellers in the Singapore marketplace who quadrupled in total gross merchandise sales over 3 months

• Part of the founding team to brainstorm, develop and launch the InstantBuy program (now known as "Certified" program) on Carousell – an exclusive elevated shopping experience that features a collection of high-quality listings by trusted sellers on the marketplace

• Revamped and upgraded the company’s e-commerce platforms such as Lazada, Shopee and Carousell.• Engaged affiliate marketing on top of various e-commerce marketing tools to actively engage store followers and attract potential customers.• Processed and analysed data for the company’s social media platforms, such as Instagram and Facebook, for future planning and execution.