Keane Yap Email & Phone Number

Singapore

Singapore

• I founded and run an e-commerce venture in the IT hardware consultancy space since 2021 that grew to a 7-digit revenue business.Operations & Project Management
• Proficient in project management, managing multiple parallel orders and tight timelines; fulfilled xxxx+ orders of custom computer rigs and/or computer peripherals.
• Business relationship management between various stakeholders, attained authorised reseller status for various brands such as BENQ, ZOTAC Gaming, ASUS, and more.
• Handled all financial operations, including accounts receivable/payables, sales and revenue projections, invoicing.Marketing & Sales
• Lead all marketing initiatives, including the use of omni-channel marketing strategy, leveraging various e-commerce and social media platforms such as Carousell, Instagram and Facebook to establish brand awareness.
• Designed and monitored digital advertisements on Facebook for Business and Google AdWords, iterating using rigorous A/B testing of copies and building customer look-alike profiles based on engagement data.

Singapore

• Account Management of Existing Sellers in Amazon Singapore marketplace, directly responsible in their e-commerce sales, development and sustainable growth
• Led in operations, data consolidation and reporting of projects involving Deals Management, Amazon Easy Ship and special programs involving hundreds of sellers
• Enhanced and automated processes to reduce manual work

Singapore, Singapore

• Led in campaigns under the newly launched "Amazon Easy Ship" feature in Singapore Marketplace
• Led in investigations to resolve issues during the Amazon Easy Ship service - played the role of a mediator and investigator
• In a span of 9 months since launch, I contributed to a three-fold increase in seller adoption of the Amazon Easy Ship program and almost two-fold increase in "merchant fulfilled network" domestic units shipped

Singapore, Singapore

• Created a new team process involving task automation in Deals and Account Management via Excel and internal email scheduling software Pardot, resulting in over xx team hours saved weekly- Achieved "Early Adopter Award".
• Management of 3 existing Amazon sellers in the Singapore marketplace who quadrupled in total gross merchandise sales over 3 months

Singapore

• Part of the founding team to brainstorm, develop and launch the InstantBuy program (now known as "Certified" program) on Carousell – an exclusive elevated shopping experience that features a collection of high-quality.

Singapore

• Revamped and upgraded the company’s e-commerce platforms such as Lazada, Shopee and Carousell.
• Engaged affiliate marketing on top of various e-commerce marketing tools to actively engage store followers and attract potential customers.
• Processed and analysed data for the company’s social media platforms, such as Instagram and Facebook, for future planning and execution.

Bachelor Of Business (Honours), Banking And Finance

A Levels

O Levels