Keani White Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, California

Oversee 5 Social Media Managers responsible for operating 30 social accounts, executing content plans for 9 key audiences + tentpole event coverage; generating 546M+ social media views in 2019 alone. Partner with Insights and Content teams to develop data-informed content strategies by leveraging audience insights, social analytics, trend analysis, platform knowledge and format expertise to design platform specific content that works to spark viral conversation. Establish and maintain social media standards, brand continuity and content output for the target consumer, through the PEMO Model, when executing programming plans to convert cross platform reach into engaging experiences during a global pandemic as the US POC for social publishing. Built efficient and sustainable content pipelines to support always-on content strategies, such as partnering with Athlete Marketing & Content Operations - streamlining legal & ingest processes ensuring a steady flow of athlete generated content for all managed channels. Establish social media best practices, create educational materials, and localize Global Red Bull brand and tone of voice guidelines for the US market.Collaborated with the Platform Partnerships team to build key relationships with our partnered platforms to gain access to white glove tech support services as well as identify and surface partnership driven-content opportunities. Partnered with US & Global Insights and Social teams to A/B test new content strategies, algorithm changes and platform features to inform programming optimization decisions across audiences to drive views & engagements.Led execution of managed-to-owned program plans for priority live events including:- Red Bull Outpost 2019, 4M total views, 4M mins watched + 250K total engagements- Burton US Open 2020, +64% in YoY total views, 12M+ views and 1M total engagements- Volcom Pipe Pro 2020, 3x YoY live viewers, 3x YoY total views and a 2x increase in total mins watched.

Los Angeles, Ca

Greater Los Angeles Area

Optimized content strategy to hone in on video first content creation resulting in a +2,100% in total Instagram video views for AwesomenessTV.Provided data driven insights to support a visual aesthetic rebrand of AwesomenessTV content across digital platforms leading to +183% in total Instagram engagements. Consulted with Marketing team to generate social marketing strategy for ATV’s March For Our Lives Facebook Live concert to best reach a social justice conscious and forward thinking Gen Z audiences resulting in over 3M impressions and 1.2M views across Facebook and Instagram. Partner with Editorial, Social, Sales, and Marketing teams to ensure all content created/posted to AwesomenessTV social accounts is best optimized for platform algorithms, audience consumption behaviors, and is authentic and consistent in brand voice. Generate weekly KPI reporting for all AwesomnessTV branded social pages at the post and account level for the ATV Executive Board and Head of Network. Identify top-performing Awesomeness content to be leveraged as paid audience acquisition assets across platforms.

Greater Los Angeles Area

Pre-sales research lead creating audience narratives utilizing audience analysis, consumer insights, and social analytics to support all Disney Digital Network RFPs and go-to-market strategy.Collaborated with internal creative agency to package audience insights to support multi-million dollar brand integrations across Disney brand publishers’ online content series.Provided campaign reporting for cross-platform social influencer campaigns.

Culver City

Developed data-informed strategies leveraging audience insights, social analytics, trend analysis, platform knowledge, format expertise, and familiarity with the digital landscape to design smarter, platform specific content. Internal consultant creating bi-weekly campaign reports and attended client meetings as an insights thought leader. Collaborated with sales, social, and talent teams to package RFPs inclusive of cross-platform, always on strategies for critical commercial clients such as Target, Century City, and Kohls.Leveraged lifestyle expertise to develop 6 cross-platform digital pilots to support Maker’s go-to-market strategy, as well as to support content ideation for Maker’s yearlong creative lab with Target Style.

Culver City, Ca

Packaged and executed in-depth audience growth strategies for leading in-network YouTube channels, including Mr. Kate and Teni Panosian, inclusive of analytics reporting, SEO strategies, and KPI mapping. Provided white glove keyword research, copywriting, and audience insights for organic and brand-oriented campaigns.Produced and presented content optimization best practices for internal stakeholders, external partners, and top tier in-network YouTube creators. Crafted successful YouTube channel re-launch strategy for top Maker partner, The Zoe Report, increasing subscribers by 68% in 5 months.

Culver City, Ca

Created in-depth reporting regarding audience engagement and other key video performance metrics.Managed day-to-day operations for flagship owned and operated channels, including The Platform and Alert All Commands (Star Wars franchise).Contributed to an increase of 17K users on The Platform, and 2.3M lifetime views on Alert All Commands. Optimized content and created basic SEO strategies for Disney Interactive brand publisher's YouTube extensions, including Mickey Shorts and Disney XD.

Los Angeles, Ca

Increased growth of celebrity makeup artists Jamie Greenberg's social media presences as the community manager, including Instagram by 13% and YouTube by 33%, as well as audience engagement. Coordinated the production and delivery of digital assets for Greenberg's Allure Magazine YouTube show "Show Me Your Boudoir.”

Culver City, Ca

Assistant to the executive producer and post-production team on all commercial shoots in addition to producing pitch decks, sizzles, social media graphics, and social copy.Managed We Are Famous official social media accounts, YouTube channel, and secured talent for We Are Famous original web series "#WeAreLosAngeles."

Santa Monica, Ca

LA Office Production Assistant coordinating with field production team in the Philippines on Spotify's "First Song" commercial shoot to ensure delivery of assets, transcribing of video assets, and managing production schedule.

Tempe, Arizona

Assisted Senior Graphic designer to leverage Photoshop, InDesign, and Final Cut Pro tools to create all meal program, housing, sports, homecoming, and greek life marketing materials to be distributed to new students enrolling in ASU.

Tempe, Arizona

Packaged, designed, executed, and print and cross-platform promotional campaign for ASU's spring concert featuring Carolina Liar and Scotty McCreery. Managed distribution of assets and promotional events across 4 campuses reaching 72K students.

Tempe, Arizona

Packaged, designed, executed, and print and cross-platform promotional campaigns for Tempe campus live entertainment, sports, Greek, and charitable events. Managed distribution of assets and promotional events that would potentially reach a student body of 30K indivudals.