Keara Cho Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

- Lead a high performance team of growth/demand gen managers & analysts - Drive growth for customer acquisition and cross-sell- Align with Sales Leaders to grow at least 2x pipeline/revenue each year- Responsible for lifecycle marketing for new business and upsell/upgrades- Own performance marketing (AdWords, GDN, Content Syndication, Review Sites, YouTube, and more)

San Francisco, California, Us

Product-Led Growth Marketing Lead to expand and optimize our SMB Self-Service offering. Lead a team of 4 to drive activation, engagement, revenue, and user growth.

San Francisco, California, Us

San Francisco, California, Us

I built a demand gen machine that was scaleable. All campaigns were optimized by revenue to spend for the self-service acquisition funnel and direct sales channel. I managed and launched all online efforts across SEO, SEM, display, retargeting, social and video. Improved paid channel revenue by 4x and reduced CAC by 1/3.Implemented a marketing automation system that connects with the CRM - which means I was able to automate in-trial drip, prospecting & sales outbound nurtures, lead scoring/grading and SQL assignments to AEs. Built a library of new assets for different stages of the funnel and verticals (demos, eBook, customer stories, product/use case webpages, one-sheeters, ads and etc).

San Francisco, California, Us

Worked with product, sales, and biz dev to drive sales from target market. Turned those findings into messaging on website, sales pitches, and marketing assets (product pages, campaign messages, buyer persona for sales, pitch deck, datasheets, etc). I also started a webinar program with content for tens of thousands of prospects and customers: http://bit.ly/1Pxy1nC In addition to telling stories on the web, I also presented the Desk.com product on-stage at the Salesforce roadshows.

San Francisco, California, Us

Media planning and buying with an emphasis on digital. Utilize targeted media across all paid channels (SEM, Display, Video, Mobile, and Social). Strategize online campaign through cross-functional Marketing teams to establish media objectives and strategies that satisfy internal stakeholder marketing objectives.

San Francisco, Ca, Us

Bizo was acquired by LinkedIn.Managed all aspects of client display campaigns (50+ accounts) - strategy & implementation, budgeting, reporting, upselling. Consistently met sales goal by maintaining over 70% renewal rate.

New York, Ny, Us

Drove the execution of up to 80 concurring campaigns (approximately $900K marketing cost per month) across business lines with aggressive deadlines. Project manager for senior executives. Led monthly kickoffs.

Sacramento, Ca, Us

Case managed over fifty underachieving youth to assist them in obtaining their educational/vocational goals. Public speaking at local middle/high schools.