* Consulted service-based organizations on product strategy, considering market feedback, internal capabilities, and strategic objectives.* Conducted in-depth Voice-of-Customer and Stakeholder research using a hypothesis-based approach to inform product requirements and understand customer needs.* Conducted industry and competitor research to help clients identify whitespace & product differentiators.* For GTM projects, developed positioning, buyer personas, value propositions, and messaging to help differentiate products in the marketplace.* Developed Internal resources - product-related content including (but not limited to) white-papers, presentations, blogs, case studies, solution briefs and web content.* Worked as a product owner within an Scrum team, with responsibilities owning and managing the backlog and all user stories, AC, and QA.

* Led product development of DataSeal, a B2C SaaS product aimed at locating and erasing personally identifying information online, achieving over 600 active users on our MVP by the time I left.* Built relationships with key stakeholders.* Designed and executed A/B experiments to enhance the conversion rate in our product conversion funnel.* Documented user stories, specifications, and product features in detailed work orders for effective communication across teams.* Functioned as the lead brand designer, crafting the enduring brand image that persists today.

* Created visual media content for digital platforms, managing the entire process from conception to post-production.* As a Product Analyst, contributed to the development of "Monarch," a B2B marketing product.* Conducted Voice-of-Customer (VoC) research to understand customer wants and needs, translating insights into product functionality.