Katrina Barcelon Email & Phone Number

Mandaluyong, NCR, PH

National Capital Region, Philippines

Mandaluyong, National Capital Region, Philippines

• Created and maintained analytic reports related to digital marketing services
• Managed multiple databases containing SEO activities, KPIs, and web/social media insights.
• Regularly communicates findings to internal and external stakeholders and performs coordination activities with the technical and business development teams.
• Conducted data and statistical modeling pertaining to combinations of marketing strategies (digital funnels)

Mandaluyong, National Capital Region, Philippines

• Consolidated data from different web tools (Google Analytics, Google Search Console, SEMRUSH, etc.)
• Developed interactive dashboards using PowerBI that bring out actionable insights for key stakeholders

Philippines

• Participated in data gathering procedures such as secondary data gathering, key informantinterviews (KII) and focus group discussions (FGD).
• Developed electronic survey questionnaires to automate data collection resulting to reduceddata entry time.
• Utilized correlation, regression, ANOVA, and other statistical techniques to measure the socioeconomic and environmental progress of community-based forest managed areas usingSTATA, R, and Excel.
• Used data visualization tools in R and Excel to summarize and present data in a comprehensiblemanner.
• Authored and co-authored program assessment reports, project completion reports, andtechnical bulletins in relation to forest management policies.
• Presented research findings and analysis to related technical working groups and policymakers as well as to farmers and locals who participated in the studies.