Kimberly Blough Email & Phone Number

Washington, Dc, Us

Lowes Island, Virginia, United States

Sterling, Va

* Taught weekly dance lessons in ballet and tap dancing to students ages 3-10.* Managed class sizes of 5-20 students.* Coordinated a year-end show for parents, consisting of 3-5 dance routines.

Reston, Va

* Managed all aspects of direct mail production including: message strategy, coordination of both internal and external resources, review of creative briefs, development of production timelines and delivery schedules, budget allocation and monitoring and analysis of response rates.* Managed direct mail production of over 23 million pieces and program budget totaling $64 million annually.* Directed and coordinated the efforts of multiple internal groups to ensure effective planning and execution of direct mail campaign strategies.* Selected and managed external vendors contracted to assist with data processing, creative and production.* Prepared regular status reports and communicated results of direct mail campaigns to Regional Sales Teams.

Arlington, Va

* Initiated launch of local service for a previously long distance focused company.* Developed and managed acquisition direct mail marketing for 4 key partnerships that generated over $230 million in annual revenue.* Created data and promotion strategies, while managing production of over 5 million pieces of direct mail per quarter.* Managed budgets for 3 airline partnerships, totaling $15 million.* Managed program marketing strategy, creative direction and content and execution of: monthly newsletter, online initiatives, collateral and direct mail.* Launched partnerships with TWA and America West Airlines that generated over 80,000 and 30,000 active members, respectively, in program year one.* Ensured timely and on budget campaign completion in concert with airline partners, vendors, operations, business analysis.* Promoted to Program Manager for largest airline partnership - American Airlines, generating $125 million annually.