Kelly Campos Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo, Brasil

Part of the LATAM Marketing Department, she was responsible for the strategy for the national and international B2C digital journey, defining paid media models and action calendars, working with Websites, Portals, Social Networks, among others, managing demands with agencies, and managing the area's main projects.Key activities:+ Strategic media planning, working with Brazil and LATAM+ Looking at the client's digital journey, proposing strategies for portfolios/offers + Unfolding of the company's annual share calendar;+ Hiring/managing advertising agencies (national and in LATAM locations)+ Developing strategy briefings for each region of operation+ Working with Facebook Ads, Google Ads, Affiliates, etc+ Supported by the communications and products team, she developed communication guidelines+ Managing digital projects, acting as PMO for demands+ CRM strategies: defining audiences for communication+ Monitoring the website, online stores, e-commerce and physical stores+ Structuring/implementing business indicators, accelerating the look at Performance+ Benchmarking LATAM operations, analyzing/disseminating best practices+ Presenting results to the company's main stakeholders

São Paulo, Brasil

Reporting to the LATAM Director, she was responsible for restructuring the B2B Marketing area, working 360º on the Brand, Digital and Customer Journey fronts, accelerating the transformation of brands and businesses, while also supporting the LATAM marketing strategy of the other operations.Key activities:+ Strategic planning of the area, aligned with the business and brand positioning+ Analysis of the market, competitors and potential businesses, looking at the customer journey+ Deployment/launch of new products and offers+ CRM strategy, focused on developing communication rules+ Communication planning: advertising campaigns, media strategy and digital marketing+ Working with content marketing: social networks, website, etc+ Working with Inbound Marketing, looking at the sales funnel, media strategy, SEO, ROI, etc+ Managing the area's budget, acting on deviations+ Working with Trade Marketing, Endomarketing and Research+ Hiring/managing two advertising agencies+ Structuring/managing events to enhance the brand+ Constantly looking at performance, acting on deviations and needs+ Leadership of 3 people (indirect)

São Paulo, Brasil

Responsible for deploying the entire Branding and Communication strategy between the Brazil and Latin America operations, working with:+ Marketing planning for the operations+ Interfacing with all the operations' marketing leaders+ Event management, also taking part in the main trade fairs in the segment + FUP of all the area's projects, analyzing deliveries/risks+ Reviewing all advertising pieces, generating new briefings+ Looking at the client's entire digital journey+ Presenting results to direct/regional leaders

Marketing intern, worked with:+ LATAM Market Research+ Promoting product features+ Supporting database management (customer registration) + Participating in the analysis of customer service reports

Postgraduate, Communication And Marketing Management

Degree, Social Communication - Advertising