Built a team of 5-star microblading artists to transform the lives of women through permanent makeup procedures and high-end semi-permanent brow treatments. Hired new microblading artists that fit the brand's persona and trained them from the ground up to master the Brows & Co. method. Developed highly requested trained artists that specialize in microblading, built a brand reputation that attracted ideal clients, increased salon profit by focusing and mastering one service, and creating a culture that our employees and clients love.Manage day-to-day operations to keep the business running smoothly. Using automation with appointment scheduling, conduct regular staff meetings, celebrate and recognize the team.By using automation in the business we are able to streamline the entire booking process. Clients can book 24/7, select the artist of their choice, leave their deposit and receive reminders about their upcoming appointment and make changes. This keeps our clients in control of their appointments and improves efficiency in our microblading studio.We retain clients by providing a VIP experience during each visit. We educate our clients on how to properly maintain healed results, created a referral program, implemented a foolproof re-booking strategy, and distribute bi-weekly email newsletters to ensure clients are updated about the studio news. This allows us to focus on our current client needs and measure our success through client retention, referral, and reviews. Brows & Co.maintains a new client retention rate of 100% and a growth rate of 25%.Drive leads and sales into Brows & Co. using Google My Business (GMB) and Google Analytics. We set up lead generation goals on Google Analytics, optimized our GMB profile, and ensured that the business listing was complete for SEO. Attract over 20K monthly search views resulting in over 1K monthly actions including website visits, calls, bookings, and direction requests.

Developed a microblading fundamental training program program for beginners. Created a step-by-step curriculum that breaks the microblading process down into digestible steps. All training classes have hands-on training with certification from Brows & Co.; producing certified skilled microblading artists who are ready to perform the service as soon as they graduate. At Brows & Co. 3 out of every 5 students open their Microblading PMU business in three months or less.Launched a 12 week online group training program that helps students learn the art of microblading and open their beauty business in 3-6 months. Attract and train students from all over the US to learn microblading online by providing a robust learning experience for students to become confident in the skill of microblading; the program also includes 1:1 weekly coaching with Kechia. Students meet via Zoom weekly, gaining direct access to Kechia, and students also have access to a highly engaged Facebook Group. Additionally, students in the online program are assigned a success coach to see them to the finish line. Implemented Brows & Co. marketing strategies for their microblading beauty business. Created advanced modules for online visibility and business launch strategies teaching students how to have brand consistency with a branded photoshoot, client attraction website, proper branding and tips to finding the best location.Graduates are certified after the practical and already have their business branding and website setup for business. 75% of the graduates launch their beauty business in 4 months and 25% in 6 months.