Katie Cosby Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Managed marketing team, of three, and strategically oversaw all tactics for the primary ecommerce brand (Catholic Company) including daily email marketing, paid and organic social, SMS, loyalty and referral programs, and site optimizations. Worked to develop an integrated marketing strategy.

Charlotte, North Carolina, United States

Headed the paid social lower funnel marketing for the Allstate brand. Beyond maintaining the always-on program-- inclusive of $1MM+ monthly budgets--, I managed numerous ad hoc media plans and expanded into new social channels. Revamped and successfully executed recruiting efforts across the company, while establishing outstanding rapport with business partners.

Charlotte, North Carolina

Planned and executed over $6.5MM in media across a wide range of Social and Mobile App channels for a Fortune 500 shipping & printing company. Played a major role for the sell-in of Google Discovery, which became a primary media partner. Analyzed data through platform UIs and Adobe Analytics, influencing further media plans. Trained team members. Streamlined account-wide taxonomy, developed task-managing tools, established trusting relationships with stakeholders, providing insight, comprehensive education, and innovative recommendations.

Charlotte, North Carolina

While working with a large furniture retailer as my client, I strategically ran 100+ Facebook campaigns generating over $100MM in revenue. Led Influencer strategy, reporting calls, calendar reviews, budget shifts, and continuous client relations. Developed various productivity tools. Trained multiple teammates and on-boarded a new hire. While working for a Fortune 500 sports retailer client, I executed over 120 Co-Op campaigns primarily on Facebook, as well as Programmatic. Developed 15+ strategic campaign recommendations. Maintained daily client communication and coordinated seamless execution within the cross-channel Vendor-Funded/Co-Op team. On-boarded a fellow coordinator.

Managed 14 social media accounts for clients. Aided with branding, analytics, and website development. Visited clients’ restaurants weekly to improve relations, marketing, and online communication with the target market.

Hq Raleigh

Led a consulting team for startup companies with marketing advice, business tips, and fresh perspectives.

Rock Hill, Sc

Prepared market and profitability analyses for sub-brand BeaconMedaes. Updated 1000s of machine files on BPCS. Brought new ideas to quote system design and service contract methods. Worked in a small team to develop ways Atlas Copco could potentially reach, attract, and retain recent college graduates as well as ideas to improve the internship program's brand.Wrote an article for BeaconMedaes' quarterly newsletter about my experience as an intern. *Excerpt from the newsletter is attached.

North Carolina State University

Worked with other leadership team members to care for the people in our ministry through service, retreats, events, small groups, and more. Coordinated retreats throughout the school year and helped with leading other events. Used Facebook and email to communicate with members of our community and promote the opportunities we had to offer. Prepared and gave talks to groups of students. Helped with interviews for new leaders.