1. Developed and refined brand positioning for Zetison Design and Wujian Design, aligning brand concepts with market trends to enhance market influence. 2. Revamped the brand image, covering core elements such as brand identity, visual identity system, brand communication, and culture, as well as applying for international awards. 3. Developed precise PR strategies and plans aligned with annual targets and market demands, aiding the brand in standing out in a competitive market. Established partnerships with high-end lifestyle media like Elle Deco, effectively spreading the company's brand and projects to enhance influence. 4. Designed and implemented precise marketing strategies across social media platforms (WeChat Official Accounts, Xiaohongshu, etc.), increasing brand awareness. Spearheaded brand activities that led to a 30%-110% increase in followers on new media platforms without additional investment. 5. Monitored market data trends, conducted in-depth analyses of market demand and competitive landscape, providing strong data support for PR strategy formulation. Collaborated closely with client teams, design teams, sales teams, and other departments to efficiently execute projects and maximize brand value.

1. Led a team of seven in successfully planning and executing marketing strategies for multiple clients (including jewelry, real estate, shopping malls, and dining brands), ensuring quality and timely feedback to optimize strategies. 2. Provided professional crisis management services for well-known brands such as Tencent, Excellence Group, and Meituan, effectively safeguarding corporate images. 3. Collaborated with KOLs and KOCs on various platforms to publish brand content, significantly boosting conversion rates. 4. Excelled in competitive pitches, achieving a 40% growth in new business income, with 100% retention for long-term collaboration projects. 5. Maintained and enhanced cooperation with top industry companies, driving stable company growth through precise PR strategies.

1. Plan and control budget in brand marketing activities.2. Manage details and execute all the marketing activities3. Design, order and delivery the marketing communication materials (DM, signage, etc)4. Plan and execute all the marketing event (costumer event, cross-over event, etc)5. Promotional media buy6. Press Advertorial project management7. Marketing project analysis8. Client acquisition through marketing activities

1. Plan and implement client brand positioning communication strategies. Relevant clients include: Cathay Pacific and Dragonair Airlines, Bordeaux Wine Industry Association, Kaihua Group. 2. Create and deepen brand communication materials and related content. Relevant clients include: Tencent's 17th anniversary communication, QQ Wallet. 3. Media event spokesperson briefings; liaise with government departments; contact media for interviews, event invitations, and media visits. Relevant clients include: Chow Tai Fook Infi ni Love Diamond Exhibition, Tencent QQ Smart Campus Awards Ceremony, Jiumu Bathroom New Product Launch in Germany, Cathay Pacific Airlines charity events. 4. Conduct research and develop analytical reports on communication themes for clients. Relevant clients: Excellence Group (Real Estate), Waldorf Astoria Hotels, Princess Cruises. 5. Responsible for coordinating the management of Chinese celebrities for the Italian fashion brand LES HOMMES' fashion show in Milan, as well as arranging interviews and public relations materials for special guest artists participating in the brand's fashion show.

1. Print media buy & media relationship maintain 2. Special press collaboration project management 3. Celebrity relationship management（product seeding，special Corp fashionweek corp. ， etc） 4. Brand image event planning and execution； 5. Budget planning

1. Help to draft MEMORIESLAB annual communication budget and track the plan according to the timeline;2. Build up good relationship with top fashion media titles in China;3. Manage MEMORIESLAB daily work independently, keep close contact with Team;4. Manage all the samples of MEMORIESLAB to secure the coverage and media exposure.5. Support team to do marketing event and store event.