With over 25 years of experience, I specialize in scaling companies to multimillion-dollar heights, developing national franchise programs, and transforming businesses through innovation and collaboration. My passion lies in building scalable systems and driving meaningful impact, particularly in the franchising and small business landscape.Franchising has been at the core of my career. As the Director of Innovation for the Oregon Small Business Development Centers, I spearheaded the creation of the National Professional Franchise Education Program, a pioneering initiative that equipped over 10,000 business counselors with tools to guide entrepreneurs in navigating franchise ownership. Key areas of coaching included P&L management, marketing, compliance, forecasting, and employee management.Home Services IndustryAs Senior Director of Business Coaching at Conquer and now at Housecall Pro, I’ve applied my franchising expertise to the home services sector. I lead a team of 30 elite coaches—CEOs and executives of 7-8 figure companies—who collectively help thousands of professionals scale their businesses. Under my leadership, Conquer became a trusted resource for home service entrepreneurs, offering frameworks to automate operations and achieve sustainable success.For over 15 years, my firm, AVITA, has empowered individuals with disabilities, including service-disabled veterans, to explore self-employment opportunities. We collaborated with state agencies to develop feasibility assessments and business plans, and I designed a proprietary self-employment curriculum to address unique barriers. As a mother of a special needs child, I am deeply committed to creating opportunities for people of all abilities.Personal Journey“What doesn’t kill you makes you stronger.” This mantra defines my journey from adversity to triumph. I survived a violent environment, endured five years in hiding, and hit rock bottom twice, losing everything. Yet, I rose each time, transforming into a multimillionaire—a testament to resilience and determination. In 2019, McGraw-Hill published my book, Target Funding, a strategic roadmap for funding grants and resources for businesses. Whether it’s scaling franchises, transforming small businesses, or empowering underrepresented communities, my mission is to help entrepreneurs unlock their potential and achieve their aspirations.If you are curious on how I lead and impact others please review my LI recommendations.