I lead a team of designers focused on improving the “Buy” web experience. That includes bag, checkout, post order and account management areas for the Gap, Old Navy, Banana Republic and Athleta websites.

I conceptualize, fabricate and create digital patterns for things made of yarn.

I am a UX Lead at Gap, Inc. I lead a team of designers focused on improving the “Buy” web experience. That includes bag, checkout, post order and account management areas for the Gap, Old Navy, Banana Republic and Athleta websites.

I worked as a UX leader in Shopify’s Core Merchandising team.For most of my time at Shopify I led design for features that enable merchants to boost their offerings through sales, discounts and promotions. In February, I took on leading design for draft orders and deferred payments. I directly managed 5 product and content designers.

Manages user experience team members and contractors distributed across several agile development teams.Works with product owners and leadership to set experience visions and influence product roadmaps.Develops effective and cohesive cross-channel experiences that reflect the Hy-Vee brand.Makes strategic decisions that balance business priorities and customer needs.Identifies areas for competitive advantage, through research, analysis and concept testing.Collaborates with cross-functional team members to implement and maintain an enterprise design system.Defines goals and metrics for successful user experiences.Drives a culture of innovation and continuous learning.Facilitates working sessions to understand users and improve experiences.

Supported two agile teams focused on improving Aisles Online, Hy-Vee's ecommerce platform. Collaborated with stakeholders, Product Owners, and Tech Leads to refine user stories.Created sitemaps, wireframes, mockups, prototypes and microcopy.Worked with developers to build interface designs, ensuring quality and accessibility.Interpreted data and qualitative feedback, sharing monthly reports and identifying areas for improvement.Leveraged existing user research, and planned new user research.Kept abreast of competitor products, consumer insights and industry trends.

In 2017, I led an effort within the department to conduct an operational assessment, map current processes and document future workflows. I was then promoted to Marketing Operations Director and tasked with building out the newly created team. I hired experts in Event Management, Print Fulfillment and Asset Maintenance. I also provided structure and guidance for existing Marketing Project Managers, while developing a prioritization process for initiatives within the department. I was the business lead for an enterprise project to improve marketing asset management and delivery by implementing DAM, Work Management and order fulfillment solutions in 2018.

This was a player/coach role where I led the Creative Services team in addition to working on several design projects. Our team was responsible for executing the Athene brand across all communications and collateral for the retail annuity business. My responsibilities included, but weren't limited to:Serve as a UX resource for the company.• Lead the development of effective & persuasive content.•Recruit, train, and manage writers and designers.•Refine processes, manage priorities, and allocate resources.•Build a repository of creative assets for internal use. •Create templates and tools for efforts requiring standard or repeated use.•Select freelancers and agencies to achieve marketing objectives.•Help identify and implement marketing technology platforms.

Aviva USA was purchased and renamed Athene USA in October of 2013. I continued my role as Web Design Specialist, transitioning Aviva USA's web properties and email templates to the Athene brand.

• Consulted as an Interaction Designer as a part of the Nationwide User Experience team.• Provided support to an Agile development team working on a billing platform consolidation project. This allowed for improvements to specific areas of the Allied Member Center and Agent Center.• Researched competitors' mobile apps and presented feature comparison and recommendations to the stakeholders for the Allied Mobile app.• Created an interactive prototype to illustrate ways to improve ease of navigation while incorporating new features. This prototype was intended to facilitate discussions around project scope and feature prioritization.

• Created wireframes and high fidelity mockups for Aviva's new agent website, Aviva Connect.• Designed and developed microsites for various Aviva marketing initiatives.• Made recommendations for Avivausa.com, taking into account feedback user testing and site analytics. • Created web banners and infographics for Aviva websites and social media.• Designed and coded many responsive HTML email templates. I also created a modular email template system to reduce the effort of building and testing each email design.• Part of a three-person implementation team for Distribion, a distributed marketing platform. I built dynamic templates with variable data, allowing producers to customize Aviva marketing materials for print, email and the web. I also designed, coded and maintained separate homepage designs for each user group.• Designed logos, flyers and other print materials as needed.

• Served as the lead (and often only) visual designer. • Mentored a junior designer when we had one.• Worked on mostly interactive projects — websites, digital animations, mobile apps, 3D models, HTML emails, digital ads and ecards• Occasionally clients wanted logos and printed items designed as well.• Built out designs in HTML and CSS. • Used Javascript libraries like jquery for interactivity.• Worked with team to ensure final products matched the intended design. • Occasionally worked in developers'​ Ruby files, mostly to modify HTML markup.• Attended client meetings and presented designs to clients.• Brainstormed ideas for client campaigns and enhancements to current web properties.• Worked with Red 5's proprietary Content Management System (CMS).• Learned Flash Actionscript 3• Collaborated with developers to create dynamic animations by importing XML into Flash files.• Built and animated 3D digital models, using Swift 3D. Then combined them with audio and 2D animation in Flash to create training videos on how to use voting equipment.

I updated content on three corporate web sites, designed banner ads, and created many HTML emails. In spare time, I took on print design projects which included print ads, product brochures, and direct mail. While at Sammons, I really dug in to learning HTML, web standards and semantic coding.

My first real design job after college was working for a small brand-based communications company run by Sally Cooper Smith. I worked on a variety of design projects including identity systems, brochures, printed newsletters, ads, and direct mail pieces. Clients ranged in size and projects targeted both consumer and business to business markets. During my time at Cooper Smith, I started learning how to update and eventually build web sites. At the time, this was done by exporting table-based layouts from Fireworks.

Processed lab specimens from clinics and the hospital for testing. Data entry and general clerical work. Limited experience with phlebotomy and drug test collection. Fielded questions on specimen collection requirements for accurate test results. Prepared and stored samples sent to external labs. Maintained storeroom inventory. Sorted and distributed test results.