Keefe Tan Email & Phone Number

Singapore

Singapore

Singapore

Responsible for operations, performance and growth in Singapore & Australia-Managed a portfolio of 800 rooms in Singapore and 200 rooms in Australia-Led a team of 80 staff

Singapore

Responsible for operations, performance and growth in Singapore.Dash Living is Asia Pacific’s new generation of rental housing solution in Hong Kong, Singapore, Tokyo, and Sydney. Venture capital backed by MindWorks Ventures, Grosvenor, Taronga Ventures, Chinachem, and more, Dash Living’s mission is to create a global accommodation community through sharing economies, tech, and unique tenant experiences, empowering discerning urban professionals to live and thrive in the most expensive cities in the world.

Lyf Funan Singapore

lyf Funan Singapore (412-room hotel)-Responsible for hotel performance and all aspects of operations-Oversee sales & marketing and revenue management decisions-Head the hotel management team and supervise a team of 40 staff lyf Funan Singapore (pre-opening)-Led the pre-opening process-Hired and formed the hotel opening team-Opened the hotel 2 months ahead of schedule in September 2019-Ramped up occupancy to 75% within 3 months lyf Corporate Team-Conceptualised and launched the coliving brand in November 2016-Partnered Singapore Management University (SMU) to open the 32,000sqft lyf@SMU Living Lab in February 2017-Rolled out lyf mobile application/website and integrated them with Ascott’s Discover ASR platforms-Crafted sales, hiring and operational guidelines for the lyf brand-Headed lyf Global Recruitment Campaign

Corporate Office

Strategy Formulation-Work closely with CEO, CCO and other senior management to define the company's short and long term goals, strategy and business model-Identify responses to growth opportunities and competitive threats-Study specific issues which may affect business strategyStrategy Communication-Craft key messages to communicate the company's strategy and business model to internal stakeholders such as board members and employees-Assist senior management to communicate key messages for events such as Board Meetings, Staff Communication Sessions, Ascott Global Conference, Management RetreatsStrategy Execution-Play an integral role in the implementation of strategic, cross-functional initiatives-Track company performance indicators-Manage framework and process for property excellence awards, to drive desired strategic outcomesResearch Support & Market Intelligence-Monitor and track macro-economic drivers and competitive dynamics in the hospitality industryCorporate Planning-Secretariat for Ascott Management Committee (AMC) meetings-Organise key company events such as Management Retreats and Ascott Global Conference for key corporate and international staff-Manage and maintain the portfolio database of owned, managed, leased, and franchised properties globally

Corporate Office

Grand Copthorne Waterfront Hotel

-Drove hotel’s mainstay Meetings, Incentive Travel, Conventions, Exhibitions (MICE) portfolio -Exceeded 2014 and 2015 revenue targets by 45% and 30% respectively-Developed high growth business segments including education, government, entertainment, sports, marketing/communications

Grand Copthorne Waterfront Hotel

-Spearheaded implementation of a hybrid workforce for Front Office and Food & Beverage departments -Streamlined Front Office Standard Operating Procedures-Initiated and executed an overhaul of the Audio Visual Department to attain operational efficiency

Grand Copthorne Waterfront Hotel

-Single-candidate hire of the hotel’s accelerated management track programme-Attained the WSQ Certificate in Hotel & Accommodation Services by Ascott Centre for Excellence-Accomplished a high level of proficiency in all departments, specialising in Front Office Operations

Wanganui-Manawatu, New Zealand

-Ensured smooth ski lift operations for a daily average of 5000 customers-Implemented safety protocols and achieved a zero accident rate

Singapore

-Led a team of ambassadors to increase sales and operational efficiency of the retail store-Successfully clinched consignment deals with other retailers to increase market presence-Conducted training excellence programme for staff, improving service level and customer satisfaction

Singapore

-Delivered an iPad 2 app using Optical Character Recognition technology for the bank account opening process -The app reduced account opening time by 37.5% and enabled mobile bank account opening-Awarded the iLab Young Star Award by Standard Chartered Bank

Pune, India

-Delivered the TRAC Intermodal Mobile application which enabled paperless transactions for 1000 staff and increased efficiency of their monitoring system-Implemented the Qponomics Mobile application and website which gave 1500 businesses access to a high tech paperless coupon system and advertising platform

Doswell, Virginia, United States

-Obtained the Gold award from Jeff Ellis & Associates for outstanding safety coverage-Initiated a policy review which identified potential dangers as well as flaws in the standard operating procedure, resulting in improved safety standards of the theme park and welfare of 200 lifeguards

-Awarded a promotion and commendation for high standards of customer service and work efficiency-Carried out a training efficiency program for 10 employees which improved service standards as well as productivity levels

Singapore

-Implemented a Single Sign On (SSO) portal for 5000 staff and policy holders by working together as part of a team which included consultants from Deloitte, resulting in increased efficiency and reduction of 40 work hours per user per year-Led the testing phase as well as user manual development in a professional manner which facilitated smooth User Acceptance Testing and staff hands-on training

Master Of Science, Real Estate

Bachelor Of Science (Information Systems Management), Second Major In Operations Management

Activities and Societies: Soccer -Soccer Captain -Executive Committee Vice-President (Events) -Champion of Singapore University Games.

Exchange Programme

Exchange Programme

Gce 'A' Level, Physics, Economics, Mathematics

Activities and Societies: Soccer -Soccer Captain -A’ Division Gold 2004 & 2006 -A’ Division Silver 2005 -A’ Division Most Valuable Player.