Oversee marketing strategy

+ Determine marketing strategy for brands that span multiple sales channels including online marketplaces, direct to consumer, speciality retail, and big box+ Create metrics for assessing value for internal brands and revisit rankings on a quarterly basis+ Provide direction, market research insights, and feedback related to existing brand assets as well as future growth opportunities+ Research and Identify growth opportunities, where to allocate focus and concentrate efforts to increase market share

+ Built top-selling product listings on the largest online retailers in the world (Amazon, Overstock, Wayfair, Home Depot, etc.)+ Ensured video, imagery, messaging, design, and social brand assets were cohesive across multiple channels+ Developed and executed marketing strategy for products within the bedding and furniture categories+ Oversaw brand websites and ensured they were facilitating sales via distribution partners

+ Oversaw growth from 5-figure annual sales to 7-figure annual revenue for multiple B2B partners+ Maintained double digit percentage growth year-over-year+ Strengthened buyer relationships, identified assortment gaps, and pitched new opportunities+ Made sure new product launches were successful through promotions and standout content on product listings+ Analyzed sales rates, seasonal trends, and provided inventory projections for multiple sales channels + Developed new business and managed onboarding of new accounts+ Grew D2C website to over a million dollars in annual sales revenue

+ Responsible for direct-to-consumer sales through e-commerce website+ Doubled profit margins while increasing advertising budget by <20%+ Grew email subscriber list by >250% in less than one year+ Doubled Facebook page likes through giveaways and advertising campaigns+ Maintained target ROAS through seeking out new advertising opportunities, optimizing existing advertising, and replacing underperforming advertising avenues

+ Directed content generation efforts for blog posts, PPC, emails, and collateral as part of recurring promotional campaigns+ Developed and executed lead-generation strategies to contribute to overarching monthly/quarterly product revenue goals+ Re-designed member login page to increase page value by more than 35%+ Performed competitor audit to formulate a positioning strategy and value proposition for a new product in the marketplace+ Worked with in-house and overseas teams to implement cross-functional initiatives

+ Responsible for sitemapping, wireframing, quality assurance, and overall online strategy for website projects+ Managed workflow, scheduling, and processes to facilitate the successful launch of multiple website projects+ Facilitated the creation of an automated billing system and established plan for legacy web properties + Improved customer support through overseeing the implementation of an automated tracking system+ Improved department efficiency through an exploration of alternative development platforms and outsourcing opportunities (and executed where appropriate) + Established processes and procedures to improve project quality and client satisfaction that other departments within the company have adopted

+ Positioned PitNews.com in Google’s top 10 results for five different keywords+ Increased affiliate sales by improving the enrollment process + Persuaded local newspaper to interview the company president and write an article about the company + Developed direct mail and email marketing campaigns for recurring monthly promotions+ Developed online/print ad concepts for industry publications + Oversaw the re-design and development for trackntrade.com, the website for the company’s flagship product line

+ Developed creative radio spots for local businesses+ Provided concepts and copy for newspaper advertisements + Proofread written material+ Edited images in Photoshop