Keeley Warren Email and Phone Number
Melbourne, VIC, AU
Keeley Warren's Location
Melbourne, Victoria, Australia, Australia
Keeley Warren's Contact Details
Keeley Warren work email
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Keeley Warren personal email
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Keeley Warren phone numbers
About Keeley Warren
I am a tourism marketing professional with 16 years of international experience in workshop facilitation, training, digital marketing strategy and content marketing for the tourism and travel sector.I founded Mankind Digital in 2021, an international multi-award-winning tourism marketing organisation based in Australia and Europe. Mankind Digital supports destinations, government agencies, travel brands and tourism experience providers by effectively communicating their sustainable, regenerative and responsible tourism practices, efforts and impacts—Clear communication and well-considered marketing strategies are critical following sustainability certification or accreditation.Additionally, I:- Facilitate training on regenerative tourism for The Tourism CoLab- Deliver workshops, webinars and virtual mentoring sessions for Business Victoria and Monarch Institute- Host a monthly radio segment focused on sustainable travel and tourism for Travel Writers Radio- Manage www.conscioustourism.com.au, a curated content platform promoting responsible and conscious tourism- Am a guest speaker at conferences, events and panel discussions focused on marketing sustainable, regenerative and responsible tourismI specialise in:- Training & Workshop Facilitation, including Communicating Responsible, Sustainable & Regenerative Tourism, Digital Marketing for Tourism & Travel Brands, and Understanding Regenerative & Sustainable Tourism.- Tourism Marketing.- Digital Strategy.- Content Marketing for Tourism & Travel.- SEO & SEM.- Social Media Marketing.- Brand Development.Some of the clients I have supported and worked alongside include:- Perth Airport (AU)- Great Ocean Road Regional Tourism (AU)- Kangaroo Island Tourism Alliance (AU)- Tourism Australia (AU)- Tourism WA (AU)- Amsterdam Tourism & Convention Bureau (NL)- City of Perth (AU)- Department of Education (AU)- Transport for London (UK)The global brands I have helped include:- Time Out (UK & NL)- Samsung (UK & USA)- Heineken (NL)- Virgin Media (UK)- MasterCard (UK)- National Australia Bank (AUS)- BMW (AUS)To speak with me about the training, workshops and tourism marketing solutions I deliver in Australia and Europe, please connect with me on LinkedIn or contact me through my website: https://mankinddigital.com.au/contact/
Keeley Warren's Current Company Details
Mankind Digital
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Founder and Co-Director
Melbourne, VIC, AU
- Website:
- mankinddigital.com.au
- Employees:
- 5
Keeley Warren Work Experience Details
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Founder And Co-DirectorMankind DigitalMelbourne, Vic, Au
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Founder & DirectorMankind Digital Dec 2020 - PresentMelbourne, Victoria, AustraliaAt Mankind Digital, we believe in the power of storytelling and marketing to inspire action and create lasting change in a region. Our mission is to empower travel brands and destinations to effectively communicate and promote their stories of impact, sustainability and regeneration. Mankind Digital is an international multi-award-winning training and tourism marketing organisation with offices in Australia and Europe. Our team of experts offer more than a century of combined experience in training, tourism marketing, communications and digital marketing. Our Clients Include:- Government agencies that promote national, state, regional & local tourism- Destination marketing firms- Travel brands & experience providers- Sustainable & responsible tourism organisations- Tourism leaders driving sustainabilityThe tailored strategies and innovative solutions we develop ensure that your destination or travel brand's commitment to sustainable or regenerative tourism resonates with your audiences. From attracting new visitors and employees, to engaging with the community and other local businesses, we can help you to promote the positive changes you are making in your organisation to help build your brands credibility and trust in the market. Our Services Include:- Customised training & workshops in digital marketing, communications & content marketing for tourism professionals- Content marketing for sustainable & regenerative tourism- Tourism marketing strategy development & execution- Digital marketing strategy & campaign management, including social media, SEO & SEM- Content creation & copywriting- Brand development, graphic design & web designWhether you're a seasoned industry player or an emerging destination, our collaborative approach ensures that your message is not just heard, but embraced by a global community passionate about responsible, sustainable and regenerative travel.Learn more and contact us today: https://mankinddigital.com.au/
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Workshop & Training Facilitator | Regenerative TourismThe Tourism Colab Feb 2023 - PresentGlobalThe Tourism CoLab (TTC) stands at the forefront of revolutionising the tourism sector, firmly believing in fostering a regenerative mindset. Through comprehensive education and awareness initiatives, The Tourism CoLab empowers individuals and organisations to unlock the full potential of regenerative tourism and its profound impact.We collaborate with forward-thinking tourism professionals eager to navigate the challenges and opportunities of the future.Our services include:- Educational courses in regenerative tourism- Customised workshop development and facilitation- Training program delivery- Coaching and mentoring- Experimental projectsJoin us for an upcoming course here: https://www.thetourismcolab.com.au/online-courses -
Workshop Facilitator & Virtual Mentor | Content & Digital MarketingMonarch Institute Jun 2022 - PresentMelbourne, Victoria, AustraliaIn partnership with Business Victoria, Monarch Institute provide complimentary in-person and online workshops, webinars and mentoring consultations to assist new business owners in launching or expanding a small business in Victoria, Australia.These sessions, facilitated by experienced educators with real-world business acumen, offer valuable insights and guidance on developing a business concept or scaling an enterprise.Through this program, Keeley specialises in supporting small business owners, entrepreneurs, and start-ups by delivering engaging in-person and online workshops, training and mentoring sessions. She provides guidance and support to empower small business owners to transition their businesses into an online environment, expanding their existing knowledge and acquiring new skills in digital marketing.The workshops and webinars hosted by Keeley include:- Advanced Strategies to Taking Your Business Online- Social Media and Content Marketing- Taking Your Business Online- Maximising Your Marketing. -
Radio Show Host & Podcast Presenter | Sustainable Tourism ReporterTravel Writers Radio Aug 2022 - PresentMelbourne, Victoria, AustraliaAs a radio show host for Travel Writers Radio's monthly segment on sustainable tourism, Keeley speaks with the industry's trail blazers, change-makers and sustainable tourism experts to discuss all things sustainability and travel. Our aim is to help listeners learn more about what sustainability in tourism is, along with the environmental, social, cultural and economic benefits of sustainable, regenerative and responsible travel. Through the interviews Keeley facilitates, we provide real world, practical examples to help our audience learn how to put the concept of sustainable travel into practice.All interviews are published on SoundCloud as podcasts following broadcast.Listen to previous episodes below. More about Travel Writers Radio here: http://travelwritersradio.com/ -
Founder & Content CreatorWanderlust With A Purpose Jan 2020 - PresentMelbourne, Victoria, AustraliaWanderlust with a Purpose is a digital content platform curated by a community of contributors that advocate for responsible tourism and conscious travel. We are focused on building awareness and a consumer demand for more responsible travel experiences, services and products. Our vision is to create a fairer tourism sector for all; local community, destination, environment and the economy.Learn more: https://conscioustourism.com.au/ -
Digital Experience DesignerBayside City Council Jul 2020 - Jun 2021Melbourne, Victoria, Australia- Lead User Experience Design (UX), User Interface Design (UID), Service Design and Customer Experience (CX) Strategy & Design for the local government website.- Plan, organise and facilitate workshops and customer interviews.- Collate customer research and insights to determine various customer segments and their needs.- Take a customer-centric approach in the analysis of customer research and data to create and deliver digital solutions that improve the customer experience.- Generate and interpret quantitative and qualitative data to develop customer insights as a means of understanding user needs, wants and behaviour and improving services and products. -
Digital Team Leader - Fixed Term ContractBayside City Council Nov 2019 - Apr 2020Melbourne, AustraliaKey Management Responsibilities;- Lead and supervise the daily operations of the Digital Team consisting of 6 direct reports including Front End and Full Stack Website Developers, Content Producers and Service Designers.- Utilise council’s Project Management Framework (PMF) and apply both Agile and corporate Waterfall project management methodologies to lead project delivery- Support the team in embedding a design thinking, customer centric approach to project delivery- Project manage Bayside City Council’s 24 Month Digital Transformation plan by effectively developing and leading key projects with plans that meet Council objectives, budgets and timelines- Implement new workflows to improve department efficiency and project delivery - Manage vendor contracts and relationships to deliver digital transformation projects
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Senior Digital StrategistIprospect Jan 2019 - Sep 2019Melbourne, AustraliaCompany Profile; iProspect are part of the Dentsu Aegis Network, a marketing communications group of 25 international agency brands spanning performance, data, analytics, digital, media, creative, content and influencer. iProspect specialise in Paid Search, Paid Social, SEO, Programmatic, Display and YouTube. Key Strategic Responsibilities; - Lead the National Australia Bank consumer team by developing intelligent, innovative and effective consumer and performance marketing strategies across Paid Search and Paid social- Respond to media briefs through the development of client presentations, including recommendations around digital channels suited to delivering on media objectives, KPIs and agreed client outcomes - Responsible for leveraging technology and publisher partnerships to reach the desired audience with personalised messaging at scale. - Work with NAB to identify which business metrics will be used to determine campaign success. Monitor and report on these throughout the campaign and deliver insights and recommendations to improve both current campaign performance and to inform future campaign planning. - Develop a consistent test and learn culture to optimise each campaign and deliver best in class results Key Team Management Responsibilities; - Manage a team of three digital specialists responsible for the implementation, optimization and reporting of paid media campaigns developed under my strategic direction - Ensure that iProspect delivers world class Paid Media execution for NAB, maintaining a high standard of results and day-to-day client relationship management - Develop the skills and knowledge of the team through training, mentoring, supervision and feedback - Identify opportunities for the team to take ownership of tasks and projects to aid in their development -
Digital StrategistIprospect Jan 2018 - Dec 2018Melbourne, Australia
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Senior Account ManagerBarking Bird May 2017 - Dec 2017Melbourne, AustraliaCompany Profile; Barking Bird specialise in branding, web development and digital marketing for clients Australia wide. Marketing & Project Management Responsibilities; - Develop overarching marketing strategies for clients including brand development, website and digital marketing solutions, such as Paid Search, Paid Social, Organic Social Content Production and EDM - Set up of reporting requirements for digital campaigns within Google Analytics, Hootsuite and MailChimp - Analyse digital marketing campaign results and interpret performance, collaborating internally to improve results and conversion rates- Develop creative advertising strategies to build on existing marketing efforts - Act as the main point of contact and project manager for web development, brand and digital campaigns - Ensure that all projects under my remit were delivered on time and on budget - Liaise closely with and advise the design team on any creative assets required by Production - Ensure that all project requirements are communicated clearly, are on brief & align with objectives- Manage client relationships, including campaign planning, campaign budgets and schedules
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Senior Digital Account DirectorTitan Digital, Perth Wa Sep 2013 - Feb 2017Perth Area, AustraliaCompany Profile; At the time of my employment, Titan Digital was one of Australia's largest and fastest growing web development, digital marketing and brand agencies. Titan’s offices were based in Perth (AUS), Sydney (AUS), Cape Town (SA), London (UK), Vancouver (CAN), Cebu City (PHL) and Hyderabad (IND). Key Internal Management Responsibilities; - Development of a Digital Account Management Department, functioning across 5 time zones - Department planning, growth and restructuring of the Digital Account Management Department - Recruitment, training and leadership of a Digital Account Management team, from three employees in Perth to 17 employees in Perth, Sydney and Cape Town - Development and implementation of all department processes, systems and procedures (2013-2016) - Development of frameworks and KPI’s to improve performance and digital retention - Development of sales targets, commission structure and a client retention model - Reporting on all profits and loss, digital retention figures and revenue - Trial of new digital marketing products before company-wide roll out Key Client Management Responsibilities; - Key Account Manager for Titan’s largest accounts in Australia - Full circle project management for digital campaigns, web development and re-branding projects - Digital strategy, planning and collaborative execution for campaigns across Facebook, Instagram, Paid Search, SEO and EDM- Report generation and data analysis using Google Analytics, Google Search Ads 360, SEM Rush, SEO Profiler, Raven Tools, Hootsuite etc - Monthly client meetings, plus quarterly and annual reviews - Proposal generation, strategy refining and account growth -
Creative Solutions Executive & Project ManagerTime Out London Apr 2012 - Dec 2012London, United KingdomCompany Profile; Founded in 1968, Time Out is a global brand spanning 35+ countries and 24+ cities, reaching more than 16 million people. In London, Time Out is the largest culture, tourist and entertainment resource, producing a weekly magazine, online content, experiential events, apps, microsites and travel guides. Key Responsibilities; - Account Manager for global brands including Mastercard, Samsung, Transport For London, Virgin Media, GlaxoSmithKline - Responsible for developing bespoke and creative digital marketing and advertising strategies, executing complex campaigns and managing client relationships- Preparing proposals and responding to advertising briefs/pitch requests from media agencies - Project management for custom microsite development, content production and media placement - Coordination and project management of all internal resources, production deadlines and timelines- Scheduling and briefing editorial staff, copy writers, designers, picture researchers and developers -
Senior Advertising Account ManagerTime Out Amsterdam Jul 2009 - Feb 2012Amsterdam, The NetherlandsCompany Profile; Please refer to the information pertaining to Time Out London above. At the time of my employment, Time Out Amsterdam was a franchisee of the Time Out Group. Key Responsibilities; - Coordination and leadership of the Advertising & Marketing Account Management team, reporting into the Sales & Marketing Manager - Account Manager for Heineken Experience, Time Out Amsterdam’s largest account - Account Manager for 2000+ client accounts within the tourism, hospitality and entertainment industries - Negotiating advertising schedules for magazines, guidebooks & bespoke custom publications - Developing display advertising creative and writing content for publishing purposes - Account growth, sales and revenue generation - Coordination and project management of commercial partnerships and events- Recruitment, training and performance reviews - Department planning, growth and restructuring
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Marketing, Pr & Communications ManagerLos Pilones Cantina Mexico Oct 2010 - Jan 2012Amsterdam, The NetherlandsCompany profile; Los Pilones owns a chain of Mexican restaurants in Europe, plus the Los Pilones brand of Agave Tequila and Mexican condiments, distributed internationally. Key Responsibilities; - Responsible for increasing editorial coverage written by media organisations and travel review websites - Production and distribution of all press releases and P.R. related material in English - Professional English translation and grammar correction for all existing P.R and marketing material - Responsible for making all marketing and communications decisions, both locally and abroad- Planning budgets, signing contracts and implementing new advertising campaigns - Strategy for social media marketing, website redesign, content production and advertising campaigns - Creative concept development for new promotional material, in liaison with the creative team in Mexico NB: This position was part-time, in addition to my full time role as Senior Advertising Account Manager at Time Out Amsterdam.
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Newspaper Advertising Sales RepresentativeSeven West Media Sep 2007 - Dec 2008Perth, AustraliaCompany profile; Now owned by Seven West Media, The West Australian Newspaper Group was WA’s largest publishing company at the time of my employment. Key Responsibilities; - Project management of weekly advertising schedules, coordination of creative material and content - Arranging professional services and photographers required for new campaign material - Working closely with editorial staff regarding advertising opportunities and upcoming content schedules - Main point of contact for 1500+ client accounts advertising within the West Australian Newspaper - Negotiating long-term advertising schedules for The West Australian Newspaper - Working to strict weekly budgets and exceeding personal sales targets
Keeley Warren Skills
Advertising
Public Relations
Marketing
Strategic Planning
Sponsorship
Social Media
Newspaper
Magazines
Press Releases
Event Planning
Newsletters
Digital Marketing
Media Planning
Email Marketing
Marketing Communications
Online Advertising
Digital Media
Social Media Marketing
Event Management
New Media
Seo
Brand Development
Creative Direction
Publishing
Account Management
Advertising Sales
Sales
Digital Strategy
Ppc
Online Marketing
Management
Copywriting
Content Strategy
Marketing Strategy
Google Adwords
Integrated Marketing
Search Engine Optimization
Frequently Asked Questions about Keeley Warren
What company does Keeley Warren work for?
Keeley Warren works for Mankind Digital
What is Keeley Warren's role at the current company?
Keeley Warren's current role is Founder and Co-Director.
What is Keeley Warren's email address?
Keeley Warren's email address is ke****@****ail.com
What is Keeley Warren's direct phone number?
Keeley Warren's direct phone number is +614788*****
What skills is Keeley Warren known for?
Keeley Warren has skills like Advertising, Public Relations, Marketing, Strategic Planning, Sponsorship, Social Media, Newspaper, Magazines, Press Releases, Event Planning, Newsletters, Digital Marketing.
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