• Leading team of direct and indirect reports: supporting the management of 5 key UK accounts alongside leading and managing Ireland e-retail and Independents e-retail. Leading and negotiating annual agreements, managing budget and forecast, building and analysing P&L at brand and customer level and working with my team to over deliver across the year.• Building and delivering a unique UK independents strategy to enable the division to be the best partner in expert skincare through a digital transformation of a more traditional customer. • Building and delivering a unique Irish e-Retail strategy to grow a sustainable eCommerce business in Ireland. My initial focus in this project was team restructure, building roles and responsibilities as well as implementing new processes to set the team up for success. This has now developed to internal customer strategies and building a new idea of business in the face of a struggling e-retail recovery from a post covid era in additional to managing senior expectations• Exploring the market and sourcing potential new business avenues to grow the e-Retail business. Focusing on being first to market in previously untapped, exciting business areas. Proven new business pioneer; self-motivating and entrepreneurial, delivering internal growth and success to the division• Proven leadership and team motivator to team of 10. Driving positive, can do attitudes through self example and time dedication • Advocate and obsessive on topic of Revenue Growth Management • Self learner, driving my knowledge and remaining relevant in an ever changing digital commercial world through extracurricular reading and seminars. In turn then using this knowledge to further upskill and empower my team• Mental Health First Aider. Driving and promoting positive mental health in the workplace through a unique offset team dedicated to wellness and wellbeing• Nominated by senior leadership team for Ignite: External Female leadership programme

• Leading a team of 7 direct reports supporting the management of 10 accounts including Amazon and The Hut Group across all 5 Selective Distribution brands • Lead and negotiate annual agreements with Ecommerce partners• Driving sales, conversion, margin, inventory turn, profit maximization and site optimization across the full e-Retail business• Oversee the brand and customer online sales. Monitoring on-line sell-in & sell-out excellence and reporting weekly to senior management• Creating and driving the total division 2020 e-retail strategy whilst proving successful leadership • Successful negotiation and onboarding of Amazon• Building, managing and developing long-term Ecommerce relationships to achieve the targeted sales revenue by increasing the brand’s online presence.• Developing online business plans, KPI’s and Goals to achieve for each Ecommerce partner. This would include but not exclusive to e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership • Define and implement Go to Market strategy with cross functional teams (marketing, supply chain, IT, finance etc)

E-Commerce Growth Strategy: Developed and implemented holistic e-commerce strategies across all channels, customers, and categories to drive sales, market share, and overall business growth.Category Vision & Execution: Designed and delivered the online health & beauty category vision and action plan, leveraging a deep understanding of the multichannel landscape to optimize the customer journey and unlock growth opportunities.Performance Management & Forecasting: Established product tracking, sales analysis, and performance monitoring systems, including accurate forecasting, budget management, and actionable reporting.Strategic Collaboration & Leadership:Built and executed key event strategies throughout the year, setting targets, managing timelines, and delegating responsibilities effectively. Mentored and developed a management trainee, fostering their e-commerce knowledge and professional skills.Led cross-functional collaboration to generate channel insights and identify growth opportunities.Conducted monthly online category maximization meetings and presented e-commerce business insights at senior management meetings.Data Analysis & Reporting: Proficient in data analysis, reporting & analysis, key performance indicator (KPI) tracking, data-driven decision making, and presentation development.Strategic Thinking & Execution: Proven ability to develop and implement effective business strategies, prioritize workloads effectively, and lead strategic negotiations.Leadership & Collaboration: Demonstrated team leadership, mentorship, and cross-functional collaboration skills, fostering a positive and results-oriented work environment.E-Commerce Expertise: Deep understanding of e-commerce principles, best practices, and the evolving digital landscape.

Responsible for advising and implementing online strategy for Health and Beauty categories across UK top 6 grocers. Key responsibilities:• Negotiating and aligning online joint business plans with grocers to create strong relationships with regular reviews of joint KPIs. Negotiate specific trade agreements to include SLA’s, the sharing of consumer data and sell out data• Gain category captaincy by leveraging promotions, loyalty, assortment, page content and consumer care in our key accounts• SME of e-commerce best practices both internally and externally, coaching and transferring expertise to Account Managers internally to ensure e-retail forms part of their retail plans• Developed close working relationships with the web teams at our key retailers ensuring our products are optimized on site. Negotiate best in class search results on our products• Providing feedback and revised proposals on how we were to improve our base online sales and drive participation• Optimising and updating the ranging and information on each product to give L’Oréal an advantage and liaise with key stakeholders for its delivery• Track and monitor our e-commerce performance through KPIs

Being brought into the pre-launch phase of a start up and exciting project for the Conde Nast Group my team and I were integral to building all Trade and Merchandising aspects of Style.com from creating and developing reports (manual and automated), setting promotional golden rules and driving the commercial business. Key aspects of my role included: Developing and implement the category trade and merchandising strategy to drive salesand profit performance including Testing, Promotions, Christmas, SaleManaging both marketplace and inventory model with input in to OTB. Liaising withthe Buying team to ensure we had a strong and compelling product assortmentbased on historical and future trends.Completing annual and seasonal sales and profit targets by brand and category,examining growth opportunities, product mix development and taking responsibilityfor performance against targets.Managing and Developing 5 team members.Other:UX testingProduct life cycle creationCreating Trade calendar to be distributed to entire companyCreating merchandising rulesBuilding and managing manual reporting in the absence of any automated reportsWork with the Editorial and the Product teams to deliver inspirational content Liaising alongside acquisition team to drive PPC, affiliates and optimise SEOSystems used: Hybris, Google Analytics, Mirakl, Hitwise

Manage Womenswear, Women’s Accessories and Home across 3 European webstores which consists of over 6,000 options contributing 40% of the total business net sales YTD. On a daily basis I analyse my relevant departments and plan sales and stock according to my findings liaising with the buying, marketing and finance teams. My end goals are always ultimately to successfully trade throughout the seasons to achieve challenging sales targets across our online EU business.At the beginning of the fiscal year I plan sales, margin, markdown and inventory for all of my departments, by week across all European stores broken down by both label and category. Regular reforecasts allow me to ensure our targets are achievable each month and in line with the current market and internal/external factors. Mid/end of season I analyse sales data picking out trends and areas for concern allowing me to build and present a suitable strategy for the following season to my colleagues and senior management. I then use this and our future business visions to plan open-to-buys for my buying team to ensure that we have the correct ‘spend’ invested in our cash cows and growth areas to achieve end of year targets and drive the business in the right direction.At the end of the season, going in to the markdown period, it is my responsibility to pull together a sale assortment and identify products to be liquidated based on our demand, ROS and other information available to us. By doing this in a precise and accurate manner I ensure that we maintain as high a GM as possible allowing the company to achieve the end of year targets whilst also offering an exciting markdown assortment for our customers.

Managing the Home and Women Accessories departments, planning and trading throughout the seasons to achieve challenging sales targets across our online EU business.Alongside this I have also solely set up a new bulk order process for the EU site allowing customers to call us directly for bulk orders and offering a percentage off where possible. My given ETA for response to customers is 24 hours and I have designed workbooks and spreadsheets which are both easy to understand and to use to ensure that this is always achieved.Programmes used regularly include Excel (advanced training inc macros: September 2014), Microstrategy, Omniture, Discover, GSI and Enterprise Planning.

I initially worked on the sports departmentmoving to the men’s accessories team and lastlyon to women’s accessories which included shoes, bags, swimwear, jewellery and hats and fascinators. Through developing close relationships with my core B&M team and external suppliers, better placement of products, increased marketing and targeted promotional activity I drove conversion on my departments increasing company mixes and lifts on the year.My main tasks included:• Calculating sales plan and forecasts for current and following seasons (WSSI)• Analyzing weekly performance and drawing on the points where improvement is needed and working on these with an aim to increase sales in the following weeks• Identify the products that do best for us and try to drive these further while at the same time finding products/areas that aren’t doing as well and try to find a solution to turn this around• Using analytical programmes i.e. google adwords and google insight to help improve my understanding of the customers current mindset• Working closely with the marketing team to ensure maximization of SEO links and effective PPC and affiliate activity.• Ensuring all 4 transactional sites (English, Irish, German and International) are all to equally high standards and maximizing sales potential.Programmes used regularly include Business Intelligence, Rex, TN1, Site Catalyst, Fred Hopper and Baynotes.

My daily tasks included a wide variety of responsibilities that you would expect from an Online Merchandiser Assistant. My daily tasks included: • Producing reports for Monday meetings and presenting any findings to the team.• Communicating with suppliers• Raising concession data to the high standard that is expected on the web• Approving and (where necessary) editing imagery and text for the web, ensuring it is presented in the best way possible to maximise sales.• Liaising with the marketing team, choosing products and designing outfits for the home hub and emails that will sell best to chosen targeted segments.• Regularly analysing stocks and sales of our brands; liaising with the suppliers to more efficiently distribute styles and quantities of stock, while arranging recalls or transfers if necessary.• Setting up promotions for the site. This also includes events such as the recent House of Fraser Big Brand Event where many discounts have to be agreed with suppliers and set up on the system in time for the launch.• Frequently liaising with the buying teams regarding sales and stock levels. I make it a priority each week to find what products are selling best in stores, comparing this to our own best selling product’s online and finding where the differences and/or similarities may fall with these products.• Working on the new site re-design and re-launch of Houseoffraser.co.uk.• Working closely with new suppliers, from initial talks through to the successful launch of their brand, assisting and supporting them in their journey, while continuing to be their first point of contact once launched. Brands included Scotch & Soda, Fly53 and Tommy Hilfiger.I am fluent and extremely confident in many of the merchandising systems such as Demandware, Mercatus, Trading, Coremetrics , Scene 7, Bazaarvoice and of course Excel.