Hudl sits at the epicenter of high school sports, where fandom isn’t just a passion—it’s the lifeblood of communities nationwide. With over 85 million families and fans spanning multiple generations, all rallying around the nation’s most influential audience of Gen Z athletes, and reaching 99% of high schools, Hudl’s cutting-edge AI-powered camera and video technology delivers an unparalleled experience that amplifies access, community pride, connectivity, and fan engagement. More than just a platform, Hudl gives the next generation of athletes visibility and voice, fueling the heart of fandom—where every game, touchdown, and buzzer-beater sparks deep emotional connections and bonds that rival the passion of professional and collegiate sports, enduring long after the final whistle blows.

TeamSnap is a leading SaaS platform that streamlines the management and communication of youth sports, empowering clubs, leagues, teams, coaches, and parents to connect and collaborate with ease. B2B. B2C. 25M users.Notables:#1 new business and renewal performer in the history of TeamSnap for Brands#1 performer among the brand solutions team instrumental in the company's acquisition by private equity growth firm, Waud Capital (1X exit)Led collaboration with sales, marketing, product, engineering, and ad operations teams to develop the first-ever Post Game Report, resulting in a 743% increase in digital engagement, a sixth consecutive renewal from DQ, and multimillion-dollar revenue growth from several new brand partners.Honored with the 'Best Morale Booster' award among 150 employees at TeamSnap for exemplary leadership defined by conviction, passion, and integrity. Recognized as the "heart of TeamSnap" for uniting team members and cultivating a positive, people-first, and results-driven culture.TeamSnap: SaaS based platform for managing youth sports clubs, leagues and teams. B2B. B2C. PE backed, late stage startup, high growth. 25M users.

Digital advertising for USA Today Network and LOCALiQ's strategic accounts offering a full suite of data-driven marketing solutions from SEM to targeted display and custom branded content across owned and operated sites in addition to audience extension, social, connected TV, streaming radio and email.Notables:Drove $3M in new digital advertising growth for USA Today Network + LOCALiQ, successfully selling a comprehensive range of data-driven marketing solutions including SEM, social, video, rich media and custom branded content across owned and operated platforms coupled with audience extensionRecognized for sales excellence and recruited by TeamSnap in 2019

Account leadership spanned both B-to-C and B-to-B across across healthcare, higher education, and energy/oil and gas verticals across regional, national and global brands.Notables:Improved perceptions of CITGO gas stations in all 17 active states with 75% of consumers more likely to purchase gas from CITGO. (Source: 2015 CITGO brand tracker study)Brought CHRISTUS Health Plan to market in a highly regulated vertical within just 4-months and drove an 880% increase in leads to the website and approximately a 10 fold increase in calls to the call center despite an incredibly tight advertising/marketing budget. Drove a 57% increase year-over- year in Neuro transfers to Presence Health significantly improving the outcome for patients who had experienced a stroke.Generated an increase in new patient appointments for Presence Medical Group (PMG) providers by 6% in the highly competitive Chicagoland market within the first 6-months of campaign activation. Results achieved after PMG had experienced stagnant growth (just 1% in the previous year) and an unfavorable financial position despite recruitment of new physicians. Contributed to new business efforts including Presence Health (2014) and CHRISTUS Health Plan (2015) accounting for $1.6MM in new gross revenue for the agency.Awards: CHRISTUS Health Plan | Healthcare Marketing Awards (2016)Presence Health | Healthcare Marketing Awards (2015)Previous Roles: Account Supervisor (2014-2015), Senior Account Executive (2012-2014)

Joined the Onion and AV Club headquartered in Chicago, IL focusing on New York City media agencies and direct clients to enhance my understanding of the digital advertising space.Developed custom creative digital marketing solutions inclusive of high impact video, branded content, editorial, social and experiential contributing to $2.5MM in new digital growth.Top Clients: Google, American Express, AMC Network, BBC America, USA Network, Syfy, Seamless

Kick started my career in advertising on the agency side by executing all day-to-day operations and project management functions such as writing briefs, creating and overseeing timelines and budgets, managing work through the creative process and presenting work to clients.