I’m excited about all things design: art, music, film, fashion… and I'm constantly looking for new inspiration, new tools, and new ideas.I’m passionate about working with brands to find out what makes them tick and collaborating with them to transform their goals into real life concepts and designs, enabling them to connect deeply, driving advocacy and long-term growth. My expertise includes brand strategy, identity, communication, and brand management.At Straight Forward Design, we believe it doesn't matter if you're a start-up or a global brand icon, successful brands must always be Found, Understood, Loved and Lived.Using this Connect in FULL methodology, I’ve worked with brands including Maltesers, Starburst, Orchard Valley Harvest, Extra, Clipper Tea, Skittles, Cocoa Via, and Gigi Gelato across brand identities, campaigns, and digital experiences that move them closer to their strategic targets. Founded in 2009, Straight Forward remains independent, passionately creative, and incredibly proud of what we do. From our London design studio, we work all over the world. We have a strong presence in London and Chicago and extensive experience developing Brand Activations in the UK, Europe, North America, China, and MENA. To find out more please visit www.straightforward.design.