Keely Cashen Email & Phone Number

Baltimore, Maryland, United States

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products for professional contractors, remodelers and do-it-yourselfers. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

PPI Beauty is an entrepreneurial, privately held / private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. The company's three core brands are EcoTools®, Real Techniques®, and Freeman Beauty®. All brands are available from key retailer partners such as Walmart, Target, Ulta and Amazon.com

Greater Chicago Area

Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 12,000 people.Job Duties & Responsibilities: • Developed Van Leer’s brand strategy to meet annual margin and volume targets; achieved 12% growth in sales volume and 11% in contribution margin year-over-year• Spearheaded product portfolio management; responsibilities included, SKU rationalization, innovation strategy, product segmentation and pricing/packaging structure for effective gap filling across various markets• Oversaw agency relationships and managed all social, digital and print media• Prepared and presented monthly analysis of brand sales and financials• Established pricing guidelines and plan promotional activity• Planned trade show execution including booth design and management

Greater Chicago Area

Job Duties & Responsibilities: • Assisted brand manager with go-to-market strategy focusing on national distributors key account customers; engaged sales to effectively support regional execution• Collaborated with sales to design promotions and sales programs to drive new business and incremental growth• Managed range of contract manufactured and packaged product solutions for the U.S.• Designed creative content, regional sales tools, promotions and point of sale (POS) materials• Researched market trends, competitive products and trade publications• Completed monthly analysis of brand performance; monitor financials and marketing spend• Managed cross functional teams such as, pricing, customer service, QA and supply chain to support project execution and timelines

Greater Chicago Area

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, they mix music, motivation and movement for millions around the globe through world-class fitness programs on a mission to create a fitter planet.As the Instructor Experience Manager, I was directly accountable for standardizing best practices to deliver the full instructor journey, meeting LMUS business objectives and KPIs. I took on strategic approach to improve the instructor journey and training experience for national and regional customers. I lead a team of five Training Coordinators who provided exceptional and on brand customer experiences to our instructors, Trainers, Partners and internal team members.• Managed dedicated IX training coordinator team supporting key accounts + YMCA associations • Assisted with strategic planning and programming recommendations on the instructor experience side for regional and national partners across the U.S.• Connected instructor education and training to partners’ cohesive strategy and targets; clients include 24 Hour Fitness, Gold’s Gym International and US Fitness• Ensured educational events are executed in alignment with company goals and budget• Monitored the effectiveness and ROI of the annual event plan; recommend changes as needed to reach defined goals and KPIs• Contributed insights and collaborate with executive management in establishing budgets, touchpoints and goals

Baltimore, Maryland Area

Job Duties & Responsibilities: • Provided in-depth analysis of key account partners to support the execution of a cohesive account growth strategy• Coordinated and executed the annual calendar of training modules and educations events• Marketed regional events to ensure maximum attendance; responsible for prospecting and reaching attendance targets; maintained a 20% higher than average attendance at events • Provided exceptional on-brand customer service to internal and external clients; escalated as appropriately needed• Tracked and analyzed event performance via Salesforce; utilized insights to inform future planning

Baltimore, Maryland Area

Coordinated over twenty events per month including the grand opening of Horseshoe Casino Baltimore, VIP experiences and gaming tournaments. This included event ideation, preparation and execution in an effort to create high value experiences for player events. I managed third party vendor relationships and interfaced with cross functional teams to market and promote all player events and promotions to drive visitation and loyalty from the guests.• Responsible for event ideation, preparation, execution, problem solving and evaluation• Created, themed and budgeted specifications for marketing of events on a property level• Oversaw production of advertising collateral, direct mail and event signage• Trained and evaluated on-call promotional staff• Ensured outstanding customer service in alignment with company and departmental goals to guests of all player status

London, United Kingdom

•Provided hospitality for over 1,400 guests of NBCUniversal at the London 2012 Olympic Games•Served as the face of the NBCUniversal brand within the city of London and at all Olympic venues•Escorted NBCUniversal’s guests to and from Olympic events, leisure tours and premiere parties•Served as NBCUniversal representative at ticketing, leisure tour and information desks, tending to guests questions, requests and concerns

Bachelor Of Business Administration In Marketing, Marketing

Education record