Keely Ford Email & Phone Number

San Rafael, California, United States

Project Manager for Handshake ($3.5B valuation)Consultant for Duffl ($13.3M valuation): supporting product expansion and customer acquisition and retention through improved marketing strategies.Consultant for Whatnot ($487.7M): led AB testing to increase outreach by 11%; onboarded creators onto the e-commerce platform and increased engagement in the Kawaii space

Performed customer segmentation and competitor analysis to identify market trends and company positioning; discussed fi ndings weekly with CEO. Pitched and storyboarded a social media comedy show; facilitated sponsorships and researched funding opportunities. Led affi liate platform research; generated 300+ leads to optimize marketing initiatives and outreach strategies.

Commerce, Ca

Attended financial planning meetings with C-Suite executives and their external marketing company to provide input on website improvements. Researched consumer purchasing behavior of sustainable vs non-sustainable goods and conducted price comparisons of all stock items to understand client motivations; presented a 14 part presentation with my findings for the Insight Department.

Managed finances and collected weekly donations totaling $3000+ for the program and facilities.

Los Angeles, California, United States

Led the creation of 100+ digital “capsules” for the startup app that consisted of influencer profiles, contact information, and featured social media content. Attended weekly staff meetings and collaborated with the C-Suite team members to create their marketing strategy for media expansion. Resolved technical issues and improved app functionality.

Education record

Activities and Societies: Venture Strategy Solutions, Pi Beta Phi

High School Diploma

Activities and Societies: Principal's Honor Roll, AP Scholar, Girls' Learn International

Communications

Public Speaking/Communications course

Healthful Living

Dual-enrollment course; fundamentals of healthful living.