Keelyn Costello Email and Phone Number

Current Projects:- FrontPortraits: https://www.frontportraits.com/- Keep Austin Hired: https://www.keepaustinhired.com/

• Develop and produce content for branded marketing campaigns including email, instagram, web design, collateral, etc.• Lead creative development and create motivating stimulus to get targeted population to “take action”• Plan and coordinate social media outlets • Manage Brand Ambassador and Blog Contributor programs to reach markets and spread brand awareness

• Coordinate efforts with Product, Marketing/PR, and Operations teams to identify seasonal campaign pushes. Collaborate with Operations team to manage inventory allocation per season according to revenue forecasting and seasonal campaigns• Work with brand marketing, PR, other departments with consumer marketing initiatives and product launches to ensure cross platform alignment• Direct daily website merchandising, conversion rate optimization and traffic drivers such as SEO• Maintain online content calendar. Implement strategic content updates to branded website pages, maintain macro/micro seasonal collection merchandising, sketchbook entries and general company information. Ensure social media promotional efforts are aligned with website content and goals.• Create and implement campaigns to grow online audience, website traffic and social media followers• Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns• Organize and style photoshoots for campaign and collection launches

Maggie Louise Confections is an Austin based creative confections company that brings haute couture designs to the world of chocolate. Founded in 2013, Maggie Louise Confections disrupted the chocolate industry by reinventing the classic sampler box with color, personality and a unique customization platform. Applauded for its innovative approach to chocolate design, the collection has been prominently featured in Vogue, Food + Wine, Garden & Gun, InStyle, O, The Oprah Magazine, Domino, Southern Living, Good Morning America, The Today Show and many others.• Create sales proposals and design products tailored to the needs of each client using extensive product and brand knowledge• Aid in the creation and management of company’s internal design proposal system that allows employees to transform client-facing proposals into internal production instructions for efficient execution• Manage both the internal product design and graphic design teams by overseeing onboarding processes and execution of projects• Style professional photography shoots to create content used for product marketing on website and social media channels

• Increased pipeline through retail sales both virtually and in person; satisfied consumer demands and expectations by delivering appropriate products• Fashioned unique and on-brand in-store displays that increased foot traffic• Coordinated and executed in-store events ranging from product release to third-party gatherings• Identified purchasing trends and adjusted offerings based on consumer behavior• Monitored inventory by tracking in-store sales and ensured that supply met demand

• Prepared and executed orders through packaging, scheduling and shipping procedures• Supervised the responsible transportation and delivery of products from warehouse to clients’ possession• Developed processes and maintained inventory levels for shipping and packaging material

• Styled wedding venues based on custom client demands including design layout, features and floral arrangements• Coordinated with vendors, clients and venue staff; communicated the agenda and itineraries for each event to meet strict timelines