Ken Epstein

Ken Epstein Email and Phone Number

Chief Commercial Officer, Co-Founder at Cannformatics @ Cannformatics
San Francisco, CA, US
Ken Epstein's Location
San Francisco, California, United States, United States
Ken Epstein's Contact Details
About Ken Epstein

I am driven by out-of-the-box thinking forged around a belief that communications that are simple, natural and innocent consistently delivers high-end value and successful results on planned and properly executed marketing strategies. I have successfully grown brands by applying data driven life-cycle marketing with a deep experience with maximizing short and long form video, social media, digital display, outdoor, event, and retail channels.

Ken Epstein's Current Company Details
Cannformatics

Cannformatics

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Chief Commercial Officer, Co-Founder at Cannformatics
San Francisco, CA, US
Website:
cannformatics.com
Employees:
5
Ken Epstein Work Experience Details
  • Cannformatics
    Cannformatics
    San Francisco, Ca, Us
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  • Cannformatics
    Chief Commercial Officer, Co-Founder
    Cannformatics Feb 2019 - Present
    San Francisco, California, Us
    Cannformatics is a biotech company focused on improving wellness. Cannformatics uses bioinformatics to evaluate a person's physiological condition and then provides them with the information they need to find the cannabis strain and dosage that will be most effective for their specific condition, while minimizing undesirable side effects.
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  • Self Employed
    Marketing Communications Consultant
    Self Employed Sep 2018 - Present
    Asheville, Nc, Us
    Marketing consultant for a variety of businesses including fitness, leadership consulting and cannabis.
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  • Wyd Agency
    Partner
    Wyd Agency Nov 2017 - Sep 2018
    Seattle, Wa, Us
    WYD - What You Do - is marketing accelerator for trailblazers looking for rapid growth; new verticals, early stage startups and established brands ready to kickstart their next evolution. With a mix of Tech, B2B, Cannabis, Entertainment, Retail, Brick & Mortar and Mass Consumer Marketing experience, we blend our knowledge and experience to build programs that get results.
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  • Sunrun
    Senior Director, Brand Management & Corporate Communications
    Sunrun May 2015 - Nov 2017
    San Francisco, Ca, Us
    Sunrun is the largest dedicated residential solar company in the U.S. At this role, I was instrumental in creating, refining, disseminating brand positioning and messaging to key stakeholders, clients, prospects and partners while building and managing strategic marketing plans. I was involved in directing all the functions associated with growing the brand, managing corporate reputation, and fostering partners and leads. Key accomplishments include:• Played a key role in transforming the brand from Pre-IPO to post IPO that successfully raised $251M• Increased integration between social media, SEM, and brand marketing, which decreased top-of-funnel customer acquisition costs by 40%• Established Brand Tracking and media ROI analysis• Artistically developed and executed communications to educate, motivate and engage owners, prospects and influencers about Sunrun's points of distinction, vision, value proposition and positions on matters of industry importance or relevance• Developed new logo and brand identity recognized by industry analysts as a category standout• Led multi-disciplinary team of Corporate Communications, Social Media, Advertising, Media, Sports Sponsorships, Promotions, and Retail Marketing• Grew topline revenue by 20% and increased market share despite significant regulatory challenges• Expanded scope from Brand Management only to include Corporation Communications to optimize business performance and profitability
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  • Electronic Arts
    Senior Director, Advertising & Media
    Electronic Arts Sep 2008 - May 2015
    Redwood City, Ca, Us
    As a Senior Director, I assertively managed advertising campaigns, including conception, production and delivery in addition to developing brand strategy by interfacing with upper management, subordinates and internal departments. Key accomplishments included;• Enthusiastically led mobile, digital, and offline advertising, brand identity, and design teams in developing global integrated campaigns, which gained player acquisition and brand growth for new and established IPs• Consistently delivered strong cultural impact and high ROI exceeding 8-10 times of media investment across programmatic display, video, social platforms and traditional above-the-line media• Creatively conceived EA’s successful global campaigns, including the Dragon Age Inquisition (beating forecast 55%) and • SimCity BuildIt (achieving top 5 status in the app stores• Gained recognition as top 2% of managers and selected for EA's high potential Emerging Leaders program• Proficiently developed the award-winning social media and Super Bowl campaign for Dante’s Inferno
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  • Lucasarts
    Director Of Marketing Services
    Lucasarts Dec 2006 - Sep 2008
    San Francisco, Ca, Us
    I was primarily involved in handling the company’s promotion and its products/services around the world by working collaboratively with other marketing professionals to develop materials, conducting market research and developing strategies to improve company sales. I also contributed in developing the company's brand/image in addition to identifying competition and working with the sales and product-development departments to determine marketing requirements of products. Key Accomplishments included;• Established the Marketing Services team and oversaw all marketing material development, including online and offline advertising, websites, packaging, key art, events, retail merchandising, and PR• Successfully launched and achieved top five category sales for Star Wars: The Force Unleashed, LEGO Indiana Jones: The Original Adventures, LEGO Star Wars: The Complete Saga, and Star Wars Battlefront Renegade Squadron• Re-engineering worldwide approval process and steadily improved international retail sales by 18% and cut global marketing rollout lead times by four months
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  • Intel
    Director, Worldwide Consumer Integrated Marketing/Global Agency Management
    Intel 2005 - 2006
    Santa Clara, California, Us
    I was tasked with effectively managing four people and a matrix team of 25 across the marketing team consisting of Advertising, Online Marketing, Retail Merchandising, Marcom, Events, and PR. In addition, led global agency consolidation to McCann Worldgroup for creative, media, retail, CRM and acquisition.Campaign surpassed all previous testing benchmarks for increasing brand relevance, perception of industry leadership, and generating consumer demand for the Core™ 2 Duo processor launch, the largest product launch in Intel’s history; advertising budget of $100M
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  • Intel
    Worldwide Consumer Pr Manager
    Intel 2004 - 2005
    Santa Clara, California, Us
    I was involved in independently developing and executing consumer PR strategies and product campaigns for the Mobile Products Division, Corporate Technology Group, and Cellular Handheld Product Group. Key Accomplishments included;• Garnered 3B+ impressions including Good Morning America, CNN, W, and Women’s Wear Daily by leading Intel’s first celebrity spokesperson-driven PR campaign to reach women• Developed and produced ‘Sony Pictures On-The-Go,’ a web portal combining content from across Sony divisions to demonstrate the entertainment value of mobile technology based VAIO PCs
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  • Intel
    Emea Consumer Campaigns Manager - Intel Gmbh
    Intel 2001 - 2003
    This role required intelligently driving all consumer-marketing activities across Europe, Middle East, and Africa, including advertising, sponsorships, and retail merchandising while managing a $35M budget and supervised five-member team. Key Accomplishments included;• Perseveringly drove retail sales and a new intensity of support by spearheading highly integrated campaigns using MTV Europe Music Awards and Fete de Internet in top European markets• Launched first broadband co-marketing program with Deutsche Telekom, created a new channel of distribution and delivered Deutsche Telekom’s most successful online campaign• Considerably improved media performance, creative quality and cross-functional integration through realigning European creative and media agency structures in EFIGS and Russia
  • Intel
    Worldwide Consumer Advertising And Digital Marketing Manager
    Intel 1997 - 2001
    I played a key role in building online advertising strategies and relationship marketing. Moreover, I successfully oversaw the U.S. media planning and buying with a $70M media budget in addition to managing three people and agency relationships. Key Accomplishments included;• Rationally built a 1.2M subscribers opt-in database by implementing a targeted acquisition program• Substantially drove record awareness and brand breakthrough through spearheading the Pentium II processor award-winning advertising campaign
  • Foote, Cone & Belding
    Account Supervisor
    Foote, Cone & Belding 1991 - 1997
    San Francisco, Ca, Us
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Ken Epstein Skills

Integrated Marketing Online Advertising Advertising Digital Marketing Marketing Digital Media Mobile Marketing Marketing Strategy Digital Strategy Strategic Partnerships Online Marketing Lead Generation Product Marketing Brand Management Multi Channel Marketing Sem Marketing Communications Competitive Analysis Brand Development Direct Marketing Content Strategy Creative Direction Social Media Marketing Interactive Marketing Sales Marketing Management Product Management Web Analytics Analytics Email Marketing Mobile Devices E Commerce Media Planning

Ken Epstein Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Digital Marketing Strategies
  • California State University, Chico
    California State University, Chico
    Information & Communication Studies

Frequently Asked Questions about Ken Epstein

What company does Ken Epstein work for?

Ken Epstein works for Cannformatics

What is Ken Epstein's role at the current company?

Ken Epstein's current role is Chief Commercial Officer, Co-Founder at Cannformatics.

What is Ken Epstein's email address?

Ken Epstein's email address is ke****@****tel.com

What is Ken Epstein's direct phone number?

Ken Epstein's direct phone number is +141558*****

What schools did Ken Epstein attend?

Ken Epstein attended Northwestern University - Kellogg School Of Management, California State University, Chico.

What skills is Ken Epstein known for?

Ken Epstein has skills like Integrated Marketing, Online Advertising, Advertising, Digital Marketing, Marketing, Digital Media, Mobile Marketing, Marketing Strategy, Digital Strategy, Strategic Partnerships, Online Marketing, Lead Generation.

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