Ken Epstein Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

Cannformatics is a biotech company focused on improving wellness. Cannformatics uses bioinformatics to evaluate a person's physiological condition and then provides them with the information they need to find the cannabis strain and dosage that will be most effective for their specific condition, while minimizing undesirable side effects.

Asheville, NC, US

Marketing consultant for a variety of businesses including fitness, leadership consulting and cannabis.

Seattle, WA, US

WYD - What You Do - is marketing accelerator for trailblazers looking for rapid growth; new verticals, early stage startups and established brands ready to kickstart their next evolution. With a mix of Tech, B2B, Cannabis, Entertainment, Retail, Brick & Mortar and Mass Consumer Marketing experience, we blend our knowledge and experience to build programs.

SAN Francisco, CA, US

• Sunrun is the largest dedicated residential solar company in the U.S. At this role, I was instrumental in creating, refining, disseminating brand positioning and messaging to key stakeholders, clients, prospects and.
• Played a key role in transforming the brand from Pre-IPO to post IPO that successfully raised $251M
• Increased integration between social media, SEM, and brand marketing, which decreased top-of-funnel customer acquisition costs by 40%
• Established Brand Tracking and media ROI analysis
• Artistically developed and executed communications to educate, motivate and engage owners, prospects and influencers about Sunrun's points of distinction, vision, value proposition and positions on matters of industry.
• Developed new logo and brand identity recognized by industry analysts as a category standout

Redwood City, CA, US

• As a Senior Director, I assertively managed advertising campaigns, including conception, production and delivery in addition to developing brand strategy by interfacing with upper management, subordinates and internal.
• Enthusiastically led mobile, digital, and offline advertising, brand identity, and design teams in developing global integrated campaigns, which gained player acquisition and brand growth for new and established IPs
• Consistently delivered strong cultural impact and high ROI exceeding 8-10 times of media investment across programmatic display, video, social platforms and traditional above-the-line media
• Creatively conceived EA’s successful global campaigns, including the Dragon Age Inquisition (beating forecast 55%) and
• SimCity BuildIt (achieving top 5 status in the app stores
• Gained recognition as top 2% of managers and selected for EA's high potential Emerging Leaders program

San Francisco, CA, US

• I was primarily involved in handling the company’s promotion and its products/services around the world by working collaboratively with other marketing professionals to develop materials, conducting market research and.
• Established the Marketing Services team and oversaw all marketing material development, including online and offline advertising, websites, packaging, key art, events, retail merchandising, and PR
• Successfully launched and achieved top five category sales for Star Wars: The Force Unleashed, LEGO Indiana Jones: The Original Adventures, LEGO Star Wars: The Complete Saga, and Star Wars Battlefront Renegade Squadron
• Re-engineering worldwide approval process and steadily improved international retail sales by 18% and cut global marketing rollout lead times by four months

Santa Clara, California, US

I was tasked with effectively managing four people and a matrix team of 25 across the marketing team consisting of Advertising, Online Marketing, Retail Merchandising, Marcom, Events, and PR. In addition, led global agency consolidation to McCann Worldgroup for creative, media, retail, CRM and acquisition.Campaign surpassed all previous testing benchmarks.

Santa Clara, California, US

• I was involved in independently developing and executing consumer PR strategies and product campaigns for the Mobile Products Division, Corporate Technology Group, and Cellular Handheld Product Group. Key.
• Garnered 3B+ impressions including Good Morning America, CNN, W, and Women’s Wear Daily by leading Intel’s first celebrity spokesperson-driven PR campaign to reach women
• Developed and produced ‘Sony Pictures On-The-Go,’ a web portal combining content from across Sony divisions to demonstrate the entertainment value of mobile technology based VAIO PCs

• This role required intelligently driving all consumer-marketing activities across Europe, Middle East, and Africa, including advertising, sponsorships, and retail merchandising while managing a $35M budget and.
• Perseveringly drove retail sales and a new intensity of support by spearheading highly integrated campaigns using MTV Europe Music Awards and Fete de Internet in top European markets
• Launched first broadband co-marketing program with Deutsche Telekom, created a new channel of distribution and delivered Deutsche Telekom’s most successful online campaign
• Considerably improved media performance, creative quality and cross-functional integration through realigning European creative and media agency structures in EFIGS and Russia

• I played a key role in building online advertising strategies and relationship marketing. Moreover, I successfully oversaw the U.S. media planning and buying with a $70M media budget in addition to managing three.
• Rationally built a 1.2M subscribers opt-in database by implementing a targeted acquisition program
• Substantially drove record awareness and brand breakthrough through spearheading the Pentium II processor award-winning advertising campaign

San Francisco, CA, US

Certificate, Digital Marketing Strategies

B.A., Information & Communication Studies