After a decade of deeply immersing in various facets of design and global luxury retail, I discovered a new passion: creating and producing designs that celebrate India's rich craftsmanship. In 2018, driven by this newfound purpose, I set out to launch a lifestyle brand proudly marked by the "Made in India" label. My faith extends beyond mere form and function, embracing the profound importance of emotion. The process propelled me to fashion a brand that not only reflects but also inspires the essence of thoughtful artistry.The brand offers annual collections of furniture and products available online, bespoke commissions, and comprehensive interior design concepts. Serving a global clientele appreciative of intricate artistry and craftsmanship, our products encapsulate the storytelling finesse of human craftsmanship, weaving narratives that resonate deeply. I aptly describe our approach as "Artisanal & Soulful."