Keerthika P

Keerthika P Email and Phone Number

Director of Product Sales & Marketing at Earthfokus | Driving conscious choices for a greener planet | Sustainability | Product Management | Digital Marketing | Diversity, Equity & Inclusion Leader | Ex-Yahoo! @ EarthFokus
chennai, tamil nadu, india
Keerthika P's Location
Bengaluru, Karnataka, India, India
About Keerthika P

The epitome of passion and discipline.A strategic & result-driven leader of Product Sales & Marketing with 6+ years of experience in the digital marketing industry. With a track record of designing, developing, and optimizing innovative solutions that enhance marketing operations and drive business growth. Adept at collaborating with cross-functional teams to understand client needs, translate them into technical requirements, and deliver high-impact products. Strong expertise in creating user-centric applications that streamline processes, increase efficiency and elevate user experiences. Combined deep technical knowledge with a keen understanding of marketing dynamics and committed to crafting solutions bridging the gap between technology and marketing strategies, propelling companies to achieve their digital objectives.As the Director of Product Sales and Marketing at Earthfokus, my pivotal role is in driving the company's growth and market presence. My responsibilities encompass a broad spectrum of strategic and tactical initiatives aimed at promoting and selling our sustainable products. The key roles and responsibilities include Market Analysis and Positioning, Strategic Leadership, Product Launch and Promotion, Sales Team Management, Customer Relationship Management, Performance Metrics and Analytics, Collaboration and Cross-Functional Integration, Social Media Campaigns and Budget Management. Being a core member of the global ERG ( Employee Resource Group ), I proactively curate events encircling Diversity, Equity and Inclusion. I have initiated and led various sustainable projects for the same and rendered tremendous impact from the Bangalore site.While I'm not on the job, I love playing notes on my violin, working through every recipe in the family cookbook and indulging my love for photography.

Keerthika P's Current Company Details
EarthFokus

Earthfokus

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Director of Product Sales & Marketing at Earthfokus | Driving conscious choices for a greener planet | Sustainability | Product Management | Digital Marketing | Diversity, Equity & Inclusion Leader | Ex-Yahoo!
chennai, tamil nadu, india
Website:
earthfokus.com
Employees:
8
Keerthika P Work Experience Details
  • Earthfokus
    Vp Of Marketing
    Earthfokus Nov 2023 - Present
    Bengaluru, Karnataka, India
    As the Vice President of Product Sales and Marketing, my pivotal role is in driving the company's growth and market presence. My responsibilities encompass a broad spectrum of strategic and tactical initiatives aimed at promoting and selling our sustainable products. The key roles and responsibilities include Market Analysis and Positioning, Strategic Leadership, Product Launch and Promotion, Sales Team Management, Customer Relationship Management, Performance Metrics and Analytics, Collaboration and Cross-Functional Integration, and Budget Management. 

As the VP of Product Sales and Marketing, I’m the key driver in advancing our sustainability goals while achieving revenue and market share growth. The passion for sustainability, combined with strategic acumen contribute to positioning Earthfokus as a leader in the sustainable products market.
  • Yahoo Software Development India Private Limited
    Senior Product Engineer
    Yahoo Software Development India Private Limited May 2018 - Oct 2023
    Bengaluru, Karnataka, India
    An agile product engineer with 6+years of experience in a digital marketing firm. In my current role as a Senior Product Engineer at Yahoo!, I have consistently demonstrated my ability to shepherd products from ideation to successful market launch. I led a team that conceptualised, developed, and launched a groundbreaking product with a 30% increase in user engagement within the first quarter of release. This achievement resulted from my expertise in market analysis, product roadmap planning, and close collaboration with engineering and design teams.My proficiency in data-driven decision-making sets me apart as a strategic product leader. At Yahoo!, I spearheaded a comprehensive customer feedback initiative that prioritised key features, resulting in a 20% reduction in customer churn and a 15% boost in customer satisfaction. Collaboration is at the core of my approach. I excel at fostering synergies between cross-functional teams, having worked closely with UX/UI designers, engineers, marketers, and executives to ensure a holistic product development approach. Over multiple quarters, I have been honoured and recognised for my teamwork and leadership abilities.

Keerthika P Education Details

Frequently Asked Questions about Keerthika P

What company does Keerthika P work for?

Keerthika P works for Earthfokus

What is Keerthika P's role at the current company?

Keerthika P's current role is Director of Product Sales & Marketing at Earthfokus | Driving conscious choices for a greener planet | Sustainability | Product Management | Digital Marketing | Diversity, Equity & Inclusion Leader | Ex-Yahoo!.

What schools did Keerthika P attend?

Keerthika P attended City Engineering College, Kendriya Vidyalaya.

Who are Keerthika P's colleagues?

Keerthika P's colleagues are Sakthivel G, Thiru Mani, Kathiresan P, Vasu Deva, Ramees Meeran, Siva Thiyagarajan, Dhanaseeli Jayaraj.

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