+ Building and executing social media strategy through competitive and audience research+ Develop brand awareness and promote content through social advertising+ Set up and optimize company pages within each platform to increase the visibility of company’s socialcontent+ Create editorial calendars and regular publishing schedules+ Moderate all user-generated content in line with the moderation policy for each community

+ Writing blog posts covering beauty, travel, lifestyle with a predominant focus on affordable fashion + Create and write food recipes and techniques+ Collaborates clothing companies and fashion magazines+ Utilizes social media platforms to interact with readers and promote content + Writes compelling fashion copy to advertise products and engage readership + Assisted in market research and personal shopping

+ Managed team towards achieving sound profitable growth through product wise sales targets and delivery of quality service+ Actively involved in Customer Relationship Management, documentation and home loan disbursement+ Accountable for promoting and marketing all financial products (Life and General Insurance, Mutual Funds, Fixed Deposit ) to HDFC Ltd customers+ Mapped client requirements and provided them with expert advisory services pertaining to selection of various financial products+ Personalized financial review and tax planning for home loan customers+ Performed need analysis of clients based on format inputs and relative information+ Analyzed market and competitor trends in-order to monitor consequent impact of insurance market on customers+ Generated sales leads based on data provided by company and other sources such as internet and industry directories+ Provided feedback for product design and product revision+ Accountable for training and leading sales unit and channel partners+ Troubleshooting, handling queries and clarifications of the clients

+ Worked on a project to determine the key aspects associated with branding of the Cadbury chocolate+ Identified possible areas where Cadbury could gain competitive advantage and increase their market share+ Analyzed and determined various factors that influence the satisfaction and preference of customers while buying chocolates+Using this market research helped Madison to recognize customer awareness, attitude and satisfaction towards the Cadbury chocolates which instead helped them to create and promote new strategies for Cadbury

+ Hosted various TV shows and International Movie festival+ Interviewed celebrities, writers, poets and politicians