Kees Van Der Putten Email & Phone Number

Maasbracht, Li, Nl

Dordrecht, South Holland, Netherlands

Responsible for the ZBEdge Technology & Data Solution (ZBEDGE) portfolio and its marketing implementation in alignment with the Cluster and Segment Leads.General Functions- Serve as the local marketing lead responsible for execution of ZB global Robotic & Technology roadmap.- Communicate strategy and value proposition for internal and external stakeholders.- Build and maintain relationship with EMEA Marketing, value creation leaders to execute ZBEDGE NPI strategy.- Gain deep market insight and understanding within the value creation field; identify customer insights and market trends including relationships with customers and influencers that enhance delivery of solutions strategy; market research.- Closely collaborate with all of ZB internal resources.- Built and execute an integrated ZBEDGE commercial execution by integrating and shaping ZBEDGE value proposition into overall ZB Device portfolio.- Train country marketing and commercial function and defined sales roles on ZBEDGE offering and Go to Market model.- Translate key stakeholder insights into strategies that meet customer need and feed into product development team, EMEA marketing functions.- Execute Commercial ZBEDGE Strategy within cluster.- Manage congress presence & symposiums, ensure integration into corporate touch points, i.e. PR, trade shows, etc.- Maintain close customer contact, support commercialcustomer events, support/deliver ZBEDGE commercial in account acquisition and discovery days.- Utilize and tailor marketing materials and customer presentations for local market.- Maintain detailed knowledge of Medical Devices products,competitive products and have in-depth understanding of the ZB`s service offering and market dynamics within digital space in the market.- Support of product users through workshops and intra-operative assistance.

Dordrecht, South Holland, Netherlands

Responsible for adequate account management to realize the defined revenue targets (Reconstructive, Extremities, Trauma, Foot and Ankle) and I may conclude I do this very successful; my contribution is recognized and respected. Beside this sales responsibility, I also have the responsibility to train and educate Orthopaedic Surgeons and other Health Care Professionals. Mostly I train them in the operating room during implant surgery such as hip replacement, knee replacement and shoulder replacement as well as challenging comprehensive revision surgery. But also, cadaver training, Surgeon to Surgeon visits and saw bone sessions are part of my education responsibilities.

Dordrecht

Responsible for product management Hip during long-term absence current product manager.Duties and responsibilities:• Develop and implement product strategies consistent with company vision• Develop and maintain an understanding of the product, market, and competition• Develop product positioning and go to market strategy• Achieve and exceed annual portfolio revenue targets• Strategic marketing planning and execution, product lifecycle management including product launch and portfolio analysis • Responsible for developing and communicating product positioning and messaging through effective training of the sales team• Creation and management of marketing material of effective sales tools• Responsible for leading multiple projects and stakeholders simultaneously• Oversight for the creation and management of Medical Education Programs for internal and external customers• Participation at and management of industry meetings• Extensive knowledge and understanding of the National Joint Replacement Registry and industry guidelines/conduct• Collect and analyse feedback from customers, stakeholders and other teams to shape requirements, features and products• Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features• Cooperate with QA department in product related issues• Serve as an in-house expert for products and the go-to person for all functional issues• Keep abreast of the goings-on in the industry• Make creative recommendations to expand product base and vision• Manage all lifecycle stages for a product from ideation through sunset, with responsibility for ensuring that deliverables are understood and releases are delivered on time

Dordrecht

Responsible for product management Hip during maternity leave current product manager. Responsible for the successful launch Avantage Upgrade instruments in two key user hospitals from a total of 11 EMEA hospitals. Responsible for forecasting and planning Avantage upgrade instruments launch in the complete Dutch user hospitals.

Responsible for the development of the Aesculap Academy strategy plan and Aesculap Academy Medical Education Courses in The Netherlands. Responsible for development and implementation of Medical Education courses for physicians, OR staff, CSD staff and purchasers.

Member of the Management Team Division Aesculap.Responsible for the development of the business plan, promotional activities and contribution margin of the Aesculap division. Responsible for the development of the B.Braun Netherlands website devision Aesculap.As Manager responsible the Product Managers Orthopaedics, Spine, Neuro Surgery, Power Tools, Surgical Instruments, Endoscopy, Vascular Systems and Closure Technology.

Endoscopy and Power Systems, B. Braun Medical B.V. division Aesculap.Responsible for the development of the marketing plan, promotional activities and contribution margin of these two product management groups.

Endoscopy Smith and Nephew Netherlands B.V.Responsible for sales target Endoscopy in South-East Netherlands.Since 1997 committed with the organisation of the N.V.A. (Dutch Society of Arthroscopic Surgeons) cadaver course. Yearly two international courses with 40 participants. Participating Specialists: Orthopaedic surgeons and General Surgeons.Since 1998 committed with the organisation of the L.T.C.E. (Laparoscopic Training Centre Eindhoven) course. Yearly 5 courses with 8 participants. Participating specialists: Gynaecologists.Since 1998 committed with the organisation of Laparoscopic Gynaecology Training Courses on living pigs in the University Hospital Groningen.Since 1998 responsible for the complete organisation of the Annual Arthroscopy Symposium organized by Smith and Nephew in the Netherlands. The Symposium contains lectures given by national and international speakers as well as live surgery. Annual meeting with approximately 60-80 participants.Since 1999 responsible for the training and education of all Product Specialists Endoscopy (N=4), coaching in major acquisition projects as well as training on the job.Since 1999 committed with the Marketing and Sales Launch plans Business Unit Endoscopy in cooperation with the Product Manager Endoscopy.

Responsible for staff planning and contacts with sales representatives.

Postacademic Certificate

ISAM, the Institute for Sales and Account Management, is the leading educational institution in the field of sales and account management..

Winning Complex Sales Opportunities®, Increase Influence Sales Skills

Market Strategy Planning, Commercial Sales Skills

Concept Selling, Organisation Management

Sales And Presentation Training

Sales Training

Function Accompaniment

Communication, Management And Organisation

Education record

Dutch, English, Mathematics, Physics, Chemistry And Biology