Keesa Mckoy Email & Phone Number

Responsible for all elements of the Roosevelt Institute and the advocacy (c4) affiliate Roosevelt Forward's digital strategy, website, digital content management, email marketing, social media, digital advertising and acquisition, and digital fundraising in collaboration with the development department.

Greater Boston Area

Responsible for developing and implementing a comprehensive and consistent communications strategy that enables the departments of Enrollment and Student Administration (Office of the University Registrar, Financial Assistance, Student Employment Office, University Service Center, Student Financial Services, Education Resource Center, Center for Career Development) to effectively communicate all essential enrollment-related information to Boston University's enrolled students in ways that encourage student engagement, retention, and success.

Greater Boston Area

Greater Boston Area

Develop strategies for, and oversee, the creation of content for multiple channels including, blog, website, social media, e-communications, and print collateral, including quality assurance.Manage the design team which includes two full-time in-house designers and five part-time freelancers, and all design assets.Plan and execute the promotion of publications, presentations, and other deliverables, including via social media and in-person events, webinars, blogs, and media outreach.Project manage a variety of other print and digital communications deliverables (e.g., blogs, infographics, PowerPoints, podcasts, mass email, web content). Manage expectations for deliverables and foster clear communications across Communications and other JFF staff, and external partners such as funders and vendors; also coordinate and leverage opportunities for external earned media opportunities.Support the Senior Communications Manager in developing cohesive and efficient project management and internal communications processes.Manage and liaise with freelancers, vendors, consultants and other resources and support database management as needed to assist with prospect list generation, email marketing, and analytics.

Greater Boston Area

Oversee and manage the maintenance and expansion of several central features including the interactive map, videos, toolkits, and the social media portal on the online hub for the Students at the Center Initiative. Develop and implement communication strategies and support meetings with partners, grantees, and public officials; write digital content, as well as memos; and effectively support and advance program deliverables as a member of a program team.

Reported and produced multimedia stories and blog posts that engaged One Day’s community of users committed to educational equity in America.Teamed up with One Day reporters to produce multimedia elements for stories and repurpose magazine content for the web.Engaged actively with innovators in digital journalism and coached One Day reporters in best digital journalism practices, including capturing and editing audio and other multimedia content.

Greater Boston Area

Responsible for creating visually rich content and storytelling in a variety of media—video, photography, audio, writing/blogging—that tells the Simmons brand story, engages with prospective students, current students and alumnae/i, and helps drive strategic marketing and enrollment goals.Oversee the content, production, and marketing strategy for the student-produced video segment "Woman on Campus", a student-centric view of the culture of Simmons College for prospective students.

Boston

University-affiliated local news outlet. Covers breaking news with live technology, produces magazine-style shows, and delivers multimedia web content to a total viewership of roughly 18,000.Anchor and producer for BUTV news, a 30-minute live noon local newscast and NewsDay, a weekly magazine-style show, covering Boston events and culture. Produced packages, including one man band reporting. Report breaking and feature stories. Write and edit news copy. Newscaster and reporter for WTBU radio 89.3 FM, a 30-minute live news program covering news and events in Boston. Facilitated interviews and created short 1-minute radio packages and commentary. Created video content, photographs and articles for the Boston University London 2012 Website. Developed and created the BU News Service website www.bunewsservice.com as an aggregate of all student-created work alongside 6 other grad students as a thesis project. Solicited a budget for hosting, worked closely with designers for the design and layout, gathered, updated and edited content.

Greater Boston Area

Researched and reported Olympic-related New England Stories.Produced web-based video and written news content for the Olympic website on CBS Local. Update 'Sights and Sounds' blog in partnership with two other interns and manage all social media accounts

Master Of Science (M.S.), Broadcast Journalism

Activities and Societies: Selected as one of 14 students to represent Boston University in a collective effort to report Olympic Coverage.

Bachelor Of Science, Media Studies