刘克非

刘克非 Email and Phone Number

瘦吧科技 - 品牌副总监 Brand Communications Director @
刘克非's Location
Guangzhou, Guangdong, China, China
刘克非's Contact Details

刘克非 personal email

About 刘克非

Personal marketing career started in Y2007, started as a digital specialist handling 1 million budget in search engine platform in the 2nd year of career, then transformed as a integrated communication expert specializing in content and social marketing, cooperating with different IPs and KOLs with the aim at branding and sales growth. In the meantime, market research, consumer insight mining, brand and product positioning are my most familiar tools for me in terms of marketing strategic planning.- Expertise both in performance marketing and content marketing with marketing award on respective campaign- Integrated communication, Omni-channel marketing- Brand rejuvenation- New product launch- KOLs cooperation- Social and content marketing- E-commerce platform marketing- IP marketing- SEM & SEO

刘克非's Current Company Details
瘦吧科技

瘦吧科技

瘦吧科技 - 品牌副总监 Brand Communications Director
刘克非 Work Experience Details
  • 瘦吧科技
    品牌副总监
    瘦吧科技 Oct 2020 - Present
    天河区
    1.企业战略定位梳理——对中食安泓集团旗下代餐品牌“脂20”和APP品牌“瘦吧”定位进行重新梳理，制定企业在品牌传播上的方向——“瘦吧”成为统一包含APP、代餐和服务为一体的品牌聚焦策略。并提供整套联动市场、销售、培训、产品运营绩效协作流程，让公司的运作更加规范和聚焦。2.大型整合推广项目的策划和操盘，核心品牌物料和素材的制作3.产品升级策略制定——通过用户调研为瘦吧App的未来发展方向和重要版本升级提供洞察和指引；4.新品上市推广——为瘦吧新孵化的电子设备“小瓢虫”智能体脂秤和“小熊绳”智能跳绳作产品定位和卖点梳理，短期内将零散的产品信息整理成较为聚焦的详情页。5.投放策略和链路优化——提升瘦吧APP营销推广投放ROI，并且为APP带来有效新增以及优化整个APP转化流程；6.日常新媒体矩阵账号运营和维护
  • 美赞臣
    Senior Brand Manager
    美赞臣 Mar 2020 - Oct 2020
    天河区
    View
  • 拉芳家化股份有限公司
    品牌策划总监 Brand Communications Director
    拉芳家化股份有限公司 Nov 2017 - Dec 2019
    中国 广东 广州
    1.Establish a new marketing team in Guangzhou new office. 2.Rejuvenate Lafang brand image by leveraging young KOLs with fun content in communication campaigns.3.Re-positioning Mese hair care essential oil and define its new functional appeal by conducting in-depth market researches on essential oil product users. 4.New product launch campaign of Lafang 水光嘭嘭瓶 and Mese mini hair care essential oil on Tmall.
  • 安利
    企业品牌经理 Corporate Brand Manager
    安利 Jan 2014 - Oct 2017
    Beijing, China
    1. Define mid/long term brand strategies to achieves overall business goals for Amway Corporate brand; 2 Develop and drive large-scale communication campaign mainly focusing on content marketing and social media marketing. 3. Touch points experience optimization and brand experience enhancement: official websites, delivery and packaging, offline stores and experience center 4. Market and consumer research, review on communication campaigns, to provide to the whole integrated communication department based on data and research analysis
    View
  • Netease
    Online Marketing Project Manager
    Netease Apr 2011 - Dec 2013
    Guangzhou, Guangdong, China
    Marketing project focusing on new product launch of online game. 1. Develop product positioning strategy, communication concept and holistic marketing strategy based on market research, consumer insights. 2. PR campaign/event marketing to arouse the target audience attention to the product.3. Consumers acquisition projects through advertising campaign on channels including vertical websites, search engines, SMS system, EDMs etc. ( responsible for copy writing and production of ads)4. Social media public account operation and fans marketing (weibo);5. Websites structures planning and content creation;6. Word of mouth maintenance on search engine and knowledge platform .
    View
  • Ef Education First
    Senior Search Engine Marketing Specialist
    Ef Education First Jul 2007 - Oct 2010
    Shanghai
    1. Strategy of SEM ROI optimization by data analysis, management of agency2. Sales generations by re-structuring account, bidding control, ads copy testing, landing pages optimization3. Baidu/Google content network performance optimization[Achievement] • Generate 100% more leads and 30% more sales with lower cost in half year.
    View

刘克非 Skills

数字化营销 Consumer Insight Online Marketing Digital Strategy 搜索引擎最佳化 Baidu Search Engine Marketing Expert 营销战略 整合市场营销 Digital Marketing Advertising Integrated Marketing Seo Customer Research Google Adwords Professional Marketing Social Networking 每点击付费 Performance Marketing 搜索引擎营销 数字化战略 Sem Project Management Product Concept Marketing Strategy Copywriting 线上营销 Product Positioning Campaigns Ppc

刘克非 Education Details

Frequently Asked Questions about 刘克非

What company does 刘克非 work for?

刘克非 works for 瘦吧科技

What is 刘克非's role at the current company?

刘克非's current role is 瘦吧科技 - 品牌副总监 Brand Communications Director.

What is 刘克非's email address?

刘克非's email address is co****@****ail.com

What schools did 刘克非 attend?

刘克非 attended Guangdong University Of Foreign Studies, Guangzhou No.2 Middle School.

What are some of 刘克非's interests?

刘克非 has interest in Networking, Music, Skiing.

What skills is 刘克非 known for?

刘克非 has skills like 数字化营销, Consumer Insight, Online Marketing, Digital Strategy, 搜索引擎最佳化, Baidu Search Engine Marketing Expert, 营销战略, 整合市场营销, Digital Marketing, Advertising, Integrated Marketing, Seo.

Not the 刘克非 you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.