Katharine Goerlich Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

A publicist representing Luxury Jewelry and Watch Brands such as:TW SteelCarl F. BuchererRenato WatchesNayna Mehta JewelryDaniel K.Bovet Fleurier- Manage social media activities which engage the client's target audience in ways that increase brand awareness and positively influences the perception of the brand- Creating and maintaining relationships with key editors, bloggers, stylists and industry influencers.- Find new media contacts to include in editor database for press releases and outreach- Pitch editors/bloggers newsworthy client content - Event and trade show support: - RSVP management and booking of editor meetings/interviews - Planning of event/trade show logistics - Onsite support including implementation of event plan as well as taking editor meetings/questions - After event follow-ups to determine satisfaction and provide necessary materials to support editor's needs

New York, New York, Us

Victoria Keen Design is a Yoga life style brand. Designs are focused on simple silhouettes adorned with "High Vibrational" prints. Each print is unique and challenges the eye with unexpected color combinations and dramatic repeats. I was involved from design conception all the way to the moment the customer put on the clothing. My job was to ensure garments look good, fit well, stay within budget and get onto customer's bodies.- Assisting the Senior Designer with the design and development of collections- Creation of Fashion Flats using Illustrator- Development of a marketing board to aid in selling the new collections to wholesalers- Building and maintaining wholesale relationships- Management of inventory and order fulfillment- Implementation of better shipping and inventory tracking methods - Conduct regular factory visits to ensure quality and delivery standards are met- Creation of marketing communication plans to help increase brand awareness and salesGreatest Successes:- Resurrected an email marketing campaign that had been abandoned for over three years. Doing so instantly increased visits to the website and sales.- Created process improvements and procedures for timely online order processing and shipping.- Took over managing the customer database and retroactively entered information for customers from the previous 2 years.

- Managed day-to-day needs to help keep production running efficiently- Regular meetings with Fabric Representatives to review and select potential fabric- Manages and tracked fabric purchases for the upcoming season- Supported in-house sample and pattern makers

Lancaster, Pa, Us

Godfrey is a 100% business-to-business focused agency that is rated the #2 B2B agency by B2B magazine. It is a member of World Wide Partners.- Supported clients in the development and implementation of strategic marketing communication programs- Strategically aligned with public relations, social media, search, direct, production, vendor resources, insight and software development teams to keep client campaign efforts integrated and unified- Onsite support at various trade show events such as ConExpo, Automation World and Semiconductor International. - Managed daily account activities including forecasting, billing, scheduling, writing of creative briefs and media placements- Maintained a close relationship to company Partners and VPs- Worked closely with domestic and international client contactsSuccesses- Developed Web Analytics Venture Team to enhance Godfrey's service offering and stay abreast of the ever-changing digital B2B landscape (See Projects Below)- Led internal strategy team to find and improve upon processes and employee satisfaction which resulted in a more formulated approach to insight, strategy and creative conception- Key member in sales pitch team which won the Veeco account and increased Godfrey's client base further into the semiconductor and metrology industriesClients:- Veeco Instruments- Bosch Rexroth- Hercules Inc. (Ashland Inc.)- Herley Industries Inc.

Us

- Supported programmers with enhancements and additions to the Order Management System (OMS) by determining the needs of internal employees and external clients- Trained new hires on the system and current employees on system changes- Onsite support during new client launches to ensure systems were running properly and employees were fully educated on processes and procedures.- Documentation for 21 CFR Part 11- Aided in the management of warehouse employees during client launches

Lancaster, Pa, Us

- Managed fulfillment and logistics client accounts- Continual analysis of client’s cost per order- Managed back end of client’s marketing efforts- Implemented process improvements to increase time efficiency and reduce costsClients- Kraft-Nabisco- Reebok- Barco Uniforms

Associates, Fashion Design

Mba, Business

Bs, Business