Sunbeam Marketing exists to help retail startups achieve excellence in CRM and Email Marketing. I can help you maximise your revenue and retention on tools such as Klaviyo, Ometria and more. Services offered include:- Lifecycle comms strategy and execution- CRM analysis and audits- Email Marketing audits- CRM strategy- Fractional Head of CRM- CRM project consultant

Thread was an eCommerce clothing marketplace that provided highly personalised outfit recommendations using the combined expertise of stylists with smart AI. During my time at Thread I led the CRM function for the business as the Product Manager for the CRM pod, owning the cross-channel CRM, email marketing and retention strategy and reporting into the Head of Product. Thread was acquired by Marks and Spencer in December 2022.Key achievements: - Increased revenue from editorial emails by 153% YoY.- Increased revenue from promotional emails by 95% YoY.- Project managed all key promotional campaigns including Black Friday 2021 & 2022.- Led the cross-functional project to bring personalisation into emails, working with styling, content and design teams to bring in tailored content including those based on the user's aesthetic, budget, range preferences and brand preferences, resulting in a click through rate uplift of +55% and conversion rate uplift of +25%.- Rolled out 10+ new campaign types and templates, including brand led promotions, product grids features and outfit layouts.- Overhauled the customer data in the CRM system, removing unusable variables and adding robust data points including brand sentiment, clothes size, range preferences and customer aesthetics.- Worked with the Commercial team to run promotional experiments including an app only promotion, a cart abandon promotion and targeted flash sales in order to maintain a strong customer experience and contribution.- Implemented an automated reviews process, boosting the Trustpilot score into the 'excellent' range.- Led a redesign of the email templates, refreshing layouts and meeting brand guidelines. - Overhauled email processes by implementing new cross-functional systems to improve efficiency and communication.

Trouva is the leading eCommerce marketplace for independent retailers with over 900 homeware, fashion and lifestyle boutiques from around the world connecting with a global customer base. Reporting directly to the VP of Product and formerly the Chief Growth Officer, I lead the CRM and retention marketing for the business. Trouva was No.1 in the Startups 100 Index 2020.Key achievements:- Increased marketing automation revenue by 209% from 2018-2019 and 15% from 2019-2020.- Increased email marketing revenue by 204% from 2018-2019 and 20% from 2019-2020.- Created the end-to-end CRM journey, including the welcome series, post purchase, and win-back for lapsed customers, ensuring highly personalised comms at each stage. - Launched new transactional emails leading to a 128% increase in repeat orders in month one.- Launched several high-performing automated programs including price drop, abandon cart and abandon browse. - Led the reactive strategy in response to COVID-19, leveraging real-time insights to drive a 53% increase in CTR and a 74% increase in sessions from newsletters, whilst maintaining a testing schedule and improving team efficiency. - After identifying issues with our product taxonomy, I worked with the internal and external tech teams to fix, resulting in better product recommendations.- Project managed the redesign of our best-in-class email template that utilises over 20 drag-and-drop blocks for robust and varied email design. - Management of moving from a shared to dedicated IP, including warm up content and segmentation plan.- Completed a full CRM and email marketing audit when I first arrived at the business, identifying quick wins and longer term strategic projects.

As a freelance CRM consultant for Wolf & Badger I spent time building their overall CRM & loyalty strategy. This included marketing automation, email marketing strategy, testing and reporting framework, technical improvements, new email templates and a loyalty program framework.

I have sole ownership of the creation and execution of the CRM and retention marketing strategy for LoveCrafts Collective, with a focus on North America, the UK and Germany.- Development and ownership of the CRM strategy.- Manage a team of 5 professionals focused on retention and CRM marketing. - Business owner and project manager of the company migration to a new ESP & CRM system.- Business owner for all retention strategy across the business.- Oversee the creation and execution of the 15+ weekly campaigns.- Launched key CRM programs, including a welcome series, a cart abandon series and a lapsed customer series.- Owner of the customer database and creation of a segmentation strategy.- Developed a communications strategy for our social platform to drive engagement.- Ownership of the promotional calendar for the business. - Managed the GTM marketing strategy for the private label products, including product launches, brand awareness and influencer marketing.- Ownership over the investigation into a customer loyalty and rewards program. - Ownership of the print catalogue and direct mail initiatives.Key Achievements:- Launched post purchase communications, resulting in a 5x better conversion rate than standard.- Increased the open rates by 50% and doubled the click through rates in email campaigns.- Increased the overall email revenue by 109% YOY in 2016 and 40% in 2017.- Launched personalised and dynamic email content, resulting in a 34% increase in revenue.

- Ownership of the CRM strategy for the European and Brazil business, focusing on customer segmentation and targeted communications via mobile, product, email and onsite.- Launched responsive email design across all markets, causing a 45% increase in CTR against control.- Key stakeholder in the strategy and execution of the global CRM project and the creation of a data warehouse.- Key stakeholder in the customer contact strategy for the Rosetta Stone subscription product.- Developed and executed an engagement strategy including webinars, partnerships and blog content. - Copy-writing for all emails, plus proof-reading and writing for print and blog communications. - Coded emails using HTML and CSS, and launched responsive design templates.- Launched personalised, dynamic welcome programs for different lead sources in all 7 markets.- Managed the upsell and cross sell strategy for all Rosetta Stone brands, including Livemocha and Fit Brains.- Consistently optimised email campaigns, including countdown clocks, animated gifs and dynamic content.- Managed the mobile marketing strategy for EMEA, including lead generation, push and in-app notifications and sales via mobile and tablet devices.- Stakeholder in the redesign of our ‘My Account’ section of the product, to ensure a great customer experience. - Designed product and landing pages for the business within Adobe Photoshop. Key Achievements:- Increase revenue in UK by 15% YOY in 2013.- Increased revenue in European markets by 42% YOY in 2013.- Designed a landing page increasing conversion rate by 15% against control, which has now been rolled out in all markets across UK, Europe, Brazil and the US.- Generated a 90% increase in the revenue for the UK in June 2014 through repeat purchase initiatives.Increased revenue from previous purchasers by 101%, whilst reducing emails sent by 57%. - Won the Stela Award for Europe in 2013, a Rosetta Stone accolade for outstanding achievement.

- Created a contact strategy for B2C emails in the UK for our direct response and retention channels. - Created and launched CRM email programmes for 5 territories.- Implemented a testing matrix for all territories and proactively optimised all campaigns.- Sole management of all email campaigns end-to-end including copy writing, design and coding. - Analysed all email and site metrics, using Responsys ESP and Google Analytics. - Proficient in HTML and CSS design for email.- Worked to improve leads generation across the sites by designing new sign up forms and web pages. - Presented quarterly reviews of the email marketing channel to sales teams in the UK, DE and Benelux. Key Achievements- Planned, created and launched a Preference Centre in all territories.- Launching dynamic and personalised content across all markets. - Launching a full CRM contact strategy across all markets, including welcome and nurture programs.- Achieved the most applications in a single day in all territories.- Achieved the most visits and unique visitors in a single day in the UK.- Designed and launched the highest converting email campaigns ever to our UK audience (74% CVR). - Increased traffic via our email by 40% and applications by 45% YOY.

Managed the email marketing campaigns for the media arm of DICE Europe, creating lead generation, sales and content campaigns for businesses within the tech, engineering, pharmaceutical and finance industries. Ownership of the process from conception through to execution, writing copy, coding emails and analysing the results, alongside consulting on how to optimise performance.