Kehinde Richard Fashua Email & Phone Number

Lagos

Responsible for gathering and analyzing market, consumer, and communication insights across key end-use markets, including savoury, beverage, sweets, snacks, and foodservice segments, to inform strategic decision-making and drive business growth within the region.

Nigeria

Spearheaded the creation of spatial datasets using ArcGIS software, guiding strategic decisions for microfinance expansion, visibility, and market penetration through insightful analyses and compelling visualizations.Led a comprehensive network expansion survey utilizing KoboToolbox, KoboCollect, and ArcGIS, facilitating optimal location identification for new branch openings through branch geographical and suitability analyses, proximity assessments, and buffer analyses.Managed and executed an extensive pricing and competitive benchmarking survey in response to changes in monetary policy rates.Conducted quantitative and qualitative research, including client satisfaction surveys, brand awareness surveys, market share analysis, and focus group discussions. Key findings revealed valuable market opportunities, enabling alignment with customer preferences and maintaining a competitive edge.Developed and executed integrated marketing and communication campaigns leading to the successful launch of new products, such as the Adspire mobile app, Education loan, Agric products, and Micro-health insurance products, driving significant product adoption and revenue growth.Oversaw internal and external communications, crafting impactful key messages, designs, persuasive press releases, and engaging product descriptions.Managed data collection activities for Advans Nigeria's Annual Environmental and Social Performance Report for the group and financial intermediaries, ensuring compliance and transparency.

Nigeria

Conducted extensive research on companies using quantitative and qualitative methods, providing valuable insights for lead generation and business decisions.Conducted due diligence analyses and ratings on over 5,000 Micro, Small, and Medium Enterprises in Nigeria for SMEDAN's rating database project.Carried out the annual report and financial statement appraisal, assignment of rating on listed companies using D&B's global financial strength indicator and composite credit appraisalValidated and verified business information details of SMEs in Nigeria, Kenya, and Tanzania, collaborating with cross-functional teams in data collection, analysis, and business information servicing for Dun & Bradstreet Vendor Registration.Executed media monitoring activities and managed the dissemination of Dun & Bradstreet's weekly business newsletter.

Lagos

Developed and executed 360-degree marketing campaigns across FMCGs, not-for-profit, finance, and logistics sectors, boosting brand visibility, market presence, customer engagement, and sales performance.Utilized a range of research tools to conduct thorough analyses of clients' industries, media trends, and stakeholder behaviour, enabling data-driven decisions and identification of growth opportunities in dynamic market landscapes.Supported the business development unit by providing industry analyses, situational assessments, geo-analytics, and perception studies, while also delivering strategic insight for high-impact campaigns such as the Guinness Foreign Extra Stout 'Match Day Made of Football', Malta Guinness 'Maltavator', the Nigerian Stock Exchange's campaign for the passage of Demutualization Legislation, and the Guinness FES 'Be A Front Row Fan' initiative. Played a pivotal role in creating impactful communication plans and data-driven campaigns for new business pitches, aiding in securing prominent clients like Sahcol, Diageo Guinness, PWC, IFC, International Breweries Ltd, and Pfizer.Contributed to the 'Uncovering Nnewi Project' through desk research and consultations, enhancing the understanding of local communities, their culture, and business environments.

Print media monitoring, market research for adverts and special projects for daily publications.

Lagos

Conducted qualitative and quantitative data gathering, analysis, mapping of slum conditions, NEEDS assessment, and administered household questionnaires with key informant interviews in Lagos informal settlement. Additionally, performed data entry and analysis of field data while collecting geographic coordinates of landmarks and interview points.

Master'S Degree, Geography And Planning

Bachelor'S Degree, Geography