Zakeia Payne Email & Phone Number

New Orleans, La, Us

Spearhead the organization's growth strategy by leading business development initiatives, driving sales technology implementation, and ensuring seamless integration across teams.Guide the marketing team in the implementation of new operational strategies and campaign development to enhance brand presence and client engagement.Aligning sales and marketing efforts to expand reach across the Southeast market.

Research Triangle Park, North Carolina, Us

Nationwide, Us

Oversee the marketing strategy, budget, and objectives for the national divisions of self-storage and self-performing sector, while collaborating with sales to enhance enablement and streamline processes.

Grapevine, Texas, Us

Grapevine, Texas, Us

• Created a new sales strategy increasing revenue and new clients by double digits.• Developed and executed sales training programs resulting in an increase in initial client meetings booked by 40%+ and providing the sales team the tools to reach individual goals of $1M of net new business.• Reduced direct expenses by 20%+ tracking spend while each market owns their P&L.• Developed and implemented a centralized Sales Operations department to support go-to-market strategies and improve departmental ROI through multiple Sales Effectiveness programs.• Initiated internal daily huddles with all leadership teams from executive to brand and regional levels, saving as much as 20 hours per week.• Developed and executed email marketing campaigns for all of the company’s business segments, contacting 250K+ prospective clients.• Created best practices across 3 regions, increasing new customer opportunities and cultivating key client relationships with JLL, CBRE, Google, Apple, and Meta.• Spearheaded consolidation of 8 brands under one corporate umbrella in under 6 months.

Los Angeles, California, Us

Project managed the implementation of new inside sales, support, and marketing organizational models and change management initiatives delivering sales process standardization, digital tool/technology adoption, lead generation, customer service excellence, and sales reporting to optimize the structure and function of multiple organization’s go-to-market strategies across various industries.

Los Angeles, California, Us

• Spearheaded the change management of sales operations and enablement functions of 17 organizations worldwide including the centralization of a consumer packaging company's sales, customer service, and marketing operations across 6 countries, delivering 18% CAGR and a 50% reduction in operational costs.• Grupo Emasal: Established a new go-to-market strategy, implemented a new CRM system and re-launched centralized sales and customer service organization in the first 6 months resulting in the largest quarter close in company history and 280% bookings attainment and a 50% reduction in operational costs.• Oversaw 5 - 6 concurrently running client engagements, managing multiple milestones such as recruiting, training, coaching, supervising, sales enablement, marketing campaigns, troubleshooting, and CRM integrations and release (Salesforce.com, Microsoft Dynamics, Zoho, Vtiger, Hubspot).• Increased client’s speed to close, overall revenues, and win odds of opportunities by 45%-100+% while reducing the average time to review by ~90%.• Overhauled customer service processes, implementing centralized ticketing systems, service techniques, and workflows, increasing delivery capacity by 50X and ~90% on-time issue resolution.• Helped create specific action plans for each client to close gaps and increase individual seller quota attainment by 50% within the first 3-9 months of each engagement.• Leveraged proprietary executive workshops and performance diagnostic tools and methodologies to assess and implement strategic sales and service/support goals, operating models, and processes resulting in a 50% decrease in operation costs

Sherman Oaks, California, Us

Led the end-to-end sales cycle of new business development and relationship management growing revenue and contract value by 400+%.

Sherman Oaks, California, Us

• Implemented a new estimating system and process reducing time-to-presentation and streamlining department efficiency, increasing throughput by over 250%.• Developed repeatable and scalable sales playbooks aligned with new customer journey maps for each market sector resulting in the reduction of onboarding ramp-up and time to presentation while increasing estimating opportunities by 300%.• Implemented a new proposal writing system effectuating a reduction in time-to-presentation and streamlined department efficiency increasing throughput by 250+%.• Led weekly lunch and learns while managing a $500M+ pipeline and growing social presence from 146 to 15,522.• Consistently measured the sales pipeline, backlog, and closing results against company growth objectives and operational capacity, developing forecasting methods to efficiently track project forecast, customer lifetime value, and operations allocation as far as 3 years out with 90% accuracy.• Responsible for monetizing the preconstruction service adding new product offerings with 85% margin.• Created a comprehensive new market strategy to drive business growth within the commercial and educational sectors - successfully negotiated and closed the company’s first commercial project and pipeline development, resulting in projected 25% YOY growth in revenue.• Implemented an email marketing strategy, optimized subject lines and drip campaigns with an above-industry average open rate of 32% and a click-through rate of +15%• Facilitated an aggressive organic marketing and engagement strategy resulting in a +30% increase in website traffic, a +50% increase in lead volume, and 40% of total leads traced back to initial contact.

Rancho Cucamonga, Ca, Us

Rancho Cucamonga, Ca, Us

• Created and executed an eCommerce strategy delivering 20% YoY operating profit growth• Developed and implemented programs with Amazon and Rakuten that led to 150+ % growth in sales, allowing powermaxusa.com to become profitable on a cash flow basis• Conceptualized and led the efforts from the brand, package, and campaign execution resulting in a 13% increase, adding $1.1M in sales through creative marketing initiatives• Successfully converted 100+ product items (3 categories) within a 3-month time frame to meet the brand standard and global regulatory packaging labeling compliance• Streamlined sales collateral ordering system to route through a single vendor utilizing a new intranet platform which cut order to receipt time from 2+ weeks to 2-3 days with a 15% cost reduction• Negotiated supplier contracts for marketing automation and a CRM platform, relieving the need for full-time equivalents and centralizing channel sales and communications, saving the company an average of 20% in material cost while increasing overall program results.• Reviewed daily website analytics using Google Analytics to drive changes to the site for better B2B and B2C consumer experiences (100 hits per day in 2011 to over 1800 per day in 2015)

Rancho Cucamonga, Ca, Us