Responsible for planning, organizing, implementing, monitoring, managing and controlling plans, programs, resources and operational requirements related to image building, development of media network, marketing, promotions and advertising within the limits of standards, procedures, goals, targets and guidelines established by the Hotel in order to project a positive public image for the Hotel necessary for achieving the satisfaction of customers through proper, creative and efficient use of information and communication tools and strategies.ACHIEVEMENTSStrategized marketing efforts that led Waterfront Mactan to win:• Sunstar Best of Cebu 2023 - Best Merienda Buffet

https://gspot.ph/author/katebiol/

Works closely with the Corporate Marketing Communications Manager and the Vice President for Sales and Marketing on developing communication and promotions plans. Creates engaging social media content for all properties (Bluewater Maribago, Bluewater Sumilon, and Bluewater Panglao). Ensures the visibility of the resort promotions is well-executed across all advertising platforms. Helps develop creative layouts, themed dinners, special events, and market analysis.

Works closely with the Corporate Marketing Communications Manager and the Vice President for Sales and Marketing on developing communication and promotions plans. Creates engaging social media content for all properties (Bluewater Maribago, Bluewater Sumilon, and Bluewater Panglao). Ensures the visibility of the resort promotions is well-executed across all advertising platforms. Helps develop creative layouts, themed dinners, special events, and market analysis.ACHIEVEMENTS Strategized marketing efforts that led to Bluewater Maribago winning the following awards:• Sunstar Best of Cebu 2020 - Best Ensaymada• Sunstar Best of Cebu 2020 - Best Ube Cheese Pan De Sal• Sunstar Best of Cebu 2020 - Best Lechon Belly (Runner Up)• Hotel Sales and Marketing Association (HSMA) Virtus Award - Finalist Outstanding Marketing Campaign 2021 for Bluewater ResortsACHIEVEMENTSStrategized marketing efforts that led Bluewater Sumilon to win:• Sunstar Best of Cebu 2021 - Best Resort Destination

Works closely with the F&B Manager and the Executive Chef in improving restaurant sales.Ensures the visibility of the F&B promotions is well-executed across all outlets. Handles the F&B side of marketing materials, social media, host media, and bloggers. Helps conceptualize themed dinners, special events and conducts research and development.

https://trip101.com/writer/kei-biol

View my published works on www.tripzilla.com/author/kate-biol and www.tripzilla.ph/author/kate-biol

• Part of the pre-opening hotel team• Lead the marketing department, set-up the marketing collaterals, host media, and bloggers• Ensures the hotel receives maximum exposure in print, social media, and radio• Develops Facebook internal rally among employees to generate headcount and additional salesACHIEVEMENTS• Organized the press media for the hotel launch• Implemented employee internal rally to generate headcount and sales

• Acts as corporate liaison between franchisees and business partners• Develops special projects to help grow the business• Maintains good relationship with the business partnersACHIEVEMENTS• Brought in new business partners to support the bakeshop's non-bread sales• Launched an internal employee program called Bakers Olympics to generate new recipes

Handles internal and external communications between Julie's as a company, franchisees and business partners

Responsible for planning, implementation, monitoring, evaluation, ATL, BTL, digital communications and creatives. Coordinate and works with the advertising agency.ACHIEVEMENTS2015• Part of the production team for the Julie's Chief Baker Student Edition Season 2• Supervised the actual shoot of the Sunrise TVC2016• Part of the team for the first launch of Julie's National Pandesal Day• Handled Julie's Bakeshop Thanksgiving AVP• Strategized marketing efforts that led to winning Sunstar Best of Cebu 2016 - Best Bakeshop Chain 2017• Overall project head for Sinulog 2017 float and Devotee City feeding program• Organized ABS-CBN's Maayong Buntag Kapamilya TV segment for National Pandesal Day• Strategized marketing efforts that led to winning Sunstar Best of Cebu 2017 - Best Bakeshop Chain

• Manages out-of-home advertising, print ad materials, posters, streamers and banners• Works closely with the National Marketing Manager and graphic artist for the artwork concept to be used in different advertising mediums• Handles the media relations and writes company press releasesACHIEVEMENTS• Supported the launch of the first international Julie's Bakeshop in Indonesia through marketing materials and press releases• Spearheaded the Julie's Chief Baker Student Edition premier season project

• Assists the National Marketing Manager and the team in administrative work• Acts as liaison between the marketing department and other offices• Monitors the department's budget

• Handles hotel internal and external communication• Updates the company website and social media• Maintains and build good relationships with the local and national media

• Handles crew service training, hiring and manpower scheduling• Controls the store's food and paper cost • Manages the desired target percentage of manpower cost and materials costACHIEVEMENTS• Recipient of Gold Store Award for Gaisano South Booth for 2010• Recipient of Gold Store Award for Cocomall Branch 2010

• Supervises the web team• Manages the article publication online • Updates the company's social media accounts • Conceptualizes gimmicks to increase website viewership• Also did voice over on some radio commercials

• Performs travel troubleshooting such as re-booking and changing travel dates on customer's itinerary• Acts as a mentor to the newly deployed agents to the floor