Keilah Blohm Email & Phone Number

Northville, Michigan, United States

I lead marketing and communications in support of Corporate Travel's mission to enhance lives and promote culture by creating customized travel experiences that open the world to our clients. Today we proudly serve clients across six divisions: Pilgrimages, Educational Tours, Performance Tours, Themed Cruises, Leisure Travel, and Event Management.

Developed, executed and measured multi-channel marketing campaigns for a national weekly newspaper, book publishing arm and monthly periodical. Managed a team in digital marketing, public relations, customer service and both B2B and B2C sales, leading and coaching them to meet target KPIs. Increased distribution of the newspaper by 10% in key markets through establishment of an interdepartmental circulation strategy. Responsible for preparing sales scripts, developing eCommerce, overseeing direct mail and building retention strategy.Grew social media reach by 110% through launch of a digital strategy and implementation of new media marketing involving Facebook, Twitter, Instagram and e-communications.Head of operations for launching new products, managing the budget, scope and deliverables for new initiatives and maintaining project documentation throughout. Responsible for managing changes and interventions to ensure all projects were delivered on-time, on-budget, and met the company's strategic goals.Developed and oversaw production schedules, collaborating with cross functional teams, internal stakeholders and external vendors.

Developed advertising opportunities across print and digital platforms for clients and their goals. Advised clients on campaign decisions, providing input on resource allocation and messaging. Increased revenue by 20% through client acquisition and development.Project Manager for development of the newspaper's new website, launching a paywall and e-commerce portal. Responsible for developing and driving the digital subscription strategy, increasing subscriptions by over 600%, visitors by 45% and views by 494%.Marketing Manager for Grace Communications overseeing print advertisements, digital campaigns and direct mail. Coordinated and executed marketing plans for company products with emphasis on SEO, marketing automation and content creation. Responsible for developing and driving the schedule of editorial special editions, advertising supplements and events.Monitored campaign results (sales, margin, cost, ROI, etc) and evaluated performance to provide strategic insights and recommendations for generating positive return on future offers.

Dublin, Ireland

Marketing Executive responsible for developing cross-channel marketing campaigns for company products including a national weekly newspaper, app and magazine. Generated engaging customer focused content for online and offline platforms and produced copy for advertising campaigns and promotional material, collaborating with the graphic design team for finished products.Surpassed revenue targets for circulation and advertising in special editions of the newspaper by over 200% through email marketing and targeted sales calls. Independently orchestrated a monthly newsletter to drive sales through cross marketing, utilizing A/B testing.Developed readership surveys and hosted focus groups to guide new promotional strategies. Built a sales pipeline, creating and managing a database of current and prospective clients.

Vatican City State (Holy See)

• Organized tours and events for visiting patrons including small banquets, formal galas and multi-day ventures, collaborating with internal teams and external vendors• Conducted donor follow up, including project presentations • Office liaison between CrowdRise and local chapters, handling all incoming enquiries and latest campaigns • Oversaw new initiatives, produced content and edited articles for the PAVM website and newsletters, reaching 26 Chapter Presidents and 2,400+ Patrons throughout Europe and North America• Supervised donor administration, including benefactor research and the management of Etapestry• Translated speeches, art restoration reports and official publications from Italian to English

Stirling, United Kingdom

• Researched and proposed a new exhibition on Scottish painter Hugh Collins, completing initiation documents and presentations • Spearheaded media campaign to establish a public presence for Collins• Developed the first catalogue of Collin's complete portfolio• Communicated with curators, archivists, auction houses and museums to further research and encourage participation with the exhibition• Presented research, developments and proposals to senior museum staff, including the director and chief curator

Chicago, Il

• Drafted and distributed press releases notifying the media of the gallery's latest news• Facilitated events including poetry readings, exhibition openings and group meetings• Managed the gallery’s social media accounts including Facebook and Twitter• Edited photos for publication using Photoshop• Organized and updated the database of press contacts to streamline the communications process

Chicago, Il

Breakthrough Sales Management

Master Of Science (Msc), Renaissance And Early Modern Studies

Bachelor Of Arts (B.A.), History Of Art And Architecture; Italian, 3.9/4.0

Activities and Societies: International Peer Mentor, Intramural Volleyball, NSCS member•Graduated Summa Cum Laude •Received.