Christopher Keilson Email & Phone Number

Glendora, Ca, Us

California, United States

Supports Wieland Group businesses requirements, responsible for enhancements and support of client applications portfolio and acts as a liaison between business users and technical team members through gathering requirements, writing functional design documents, communicating requirements to technical team members, testing, implementing, and training.

Greater Los Angeles Area

Santa Fe Springs, California

Responsible for the outbound marketing activities for all areas in the company, covering two lines of business: engineered metals and industrial plastics, crafting the messaging and positioning for the products and the conception and the development of innovative marketing programs. My position demands an eye for quality and the ability to grasp and translate technical capabilities into benefits.

City Of Industry, California

Lead and manage marketing strategies across two business units and multiple brands targeting individual lighting consumers and builders; ensure that strategies include market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and key account penetration plans; lead analysis and price-adjustment implementation.Supervise and lead creative team in developing and executing integrated marketing programs, including market analysis, tactical marketing programs, and lead generation through direct marketing, advertising, PR campaigns, and participation in conferences and trade shows; formulate divisional business plans designed to capture share of new/changing markets; created new design styles for sales literature , and trade ads.Provide creative oversight for construction and content of website. Increased Web site conversion by the use of predictive analysis, web analytic software (Google Analytics, Coremetrics and Omniture) and multivariate and A/B testing methods. Provided key consumer-centric data for channel partners that focused on customer behavior data, attitudinal data and demographics.Designed company logo reflecting an updated style while maintaining brand.

Azusa, Ca

Supply chain manager, including both sourcing and procurement, for startup consumerproducts company.Functioning as global coordinator, traveled extensively through Southern Asia to developand manage relationships and quality control with trading partners and factories.Worked closely with president and directors on operational tasks that helped build value andreduce costs.

Manager of product line and logistics for all of T-Mobile’s handset accessories.Managed entire product life-cycle, including product selection, compatibility, packaging, marketing support, forecasting and fulfillment.

Focused on recruitment in the Degree Completion program.

Management of projects, programs, budgets and campaigns for various product lines including Internet servers, media servers, and production servers. Involved in market research for customer acquisition and branding efforts. Worked closely with both channel partners and direct sales force in delivering product and information to the consumer.

Increased Web presence through advertising, social media, gorilla marketing and promotions.

Provided production management with product managers of marketing communications projects and intellectual property. Created, developed, and coordinated production of literature for highly innovative products and customer focused service.Developed a marketing tracking system and a vendor relations program. Completed the 1999 product catalog and lead the E-Business and E-Commerce initiatives.

Juris Doctor (J.D.)

Mba, Business Administration

Bachelor Of Science, Marketing

Education record