Keira Mcintosh Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Manage all digital marketing activities across the Collective Wellness Group which includes wellness brands Anytime Fitness, Orangetheory Fitness and Extend Barre.

Sydney, Australia

• Manage all social media corporate platforms including Facebook, Twitter, Instagram, LinkedIn & YouTube• Monitor and advise social media activities across the 440+ franchises• Manage the relationship between Anytime Fitness Australia and external creative and marketing agency• Present to the board of the Collective Wellness Group representing Anytime Fitness Australia Marketing initiatives and plans, quarterly • Project manage marketing campaigns • Work with the 8 territory local area marketing groups to plan and manage media and territory specific campaigns • Manage national media across both Anytime Fitness Australia Corporate and for each franchise including social media, digital marketing, radio, TVC and outdoor• Manage the National Marketing Fund and present quarterly to CFO • Drive Marketing team KPIs ensuring deadlines and quarterly targets are met• Provide clear communication with all franchisees to ensure they understand the Anytime Fitness Social Media and digital marketing strategies and campaigns and provide assistance for them to access and utilise as necessary• Appoint and liaise with social media ambassadors and bloggers to increase the exposure of the Anytime Fitness brand• Manage CRM system and relationship between Anytime Fitness and external agency• Develop the national marketing calendar and plans for the franchise network• Run presentations and communicate social media and digital marketing strategies to groups within the Anytime Fitness network, including New Franchisee Training• Implement digital campaigns across social media, web, mobile, display and search with appointed external agency• Present reporting obtained from digital campaigns, social media and PPC monthly

Sydney, Australia

I am responsible for implementing successful initiatives across social media, web, display and search that best represents the Anytime Fitness Australia Brand. I oversee all online marketing and communications, ensuring that digital strategies are optimised and aligned with campaigns developed for the Anytime Fitness Australia brand. Duties & responsibilities; • Coordinate all social media platforms including Facebook, Twitter, Instagram, LinkedIn, Pintrest & YouTube• Run presentations and communicate social media and digital marketing strategies to groups within the Anytime Fitness network, including New Franchisee Training• Implement successful initiatives across social media, web, mobile, display and search• Analyse reporting obtained from digital campaigns and on-going Adwords and Google Analytics• Edit, change and develop internal documents and marketing materials using Adobe CS6, Photoshop, InDesign and illustrator• Develop, monitor and edit quality dashboard (intranet) content, communicated daily to the national franchise network• Edit and add content to public websites and the dashboard using a variety of CMS systems and Java Script through HTML coding • Using digital and social media channels paired with traditional marketing mediums, I am responsible for the development of effective communication and marketing campaigns • I ensure all external marketing and communications align with the Anytime Fitness Australia brand identity • Monitoring the support inbox, Q&A and support group posts• I develop content and blogs for Anytime Health

Epping

In my role at The Epping Club, I was responsible for the coordination of all marketing particularly, digital and social media. I developed marketing and communication strategies along with the specific marketing and promotions. I designed, developed and produced marketing presentations and materials that promoted The Epping Club. I assisted with the organisation and operation of various promotional events within the varying venue spaces, working closely with the Sales and Operational departments. Further, I coordinated all social media outlets to further brand awareness, maintaining a presence within the social media sphere and remain relevant in the marketplace.Duties and responsibilities; • Assisting in events; organising the scheduling to meet deadlines, creating marketing lists, booking venues, developing run sheets, briefing the team and event day management• Ownership of monthly client and member e-newsletter; compiling stories, editing content, uploading and managing sign off through relevant departments to meet deadlines• Weekly emails and sms communication marketing campaigns; creating content guided by the OLGR and club policies• Coordination of the company Social Media pages including Facebook, YouTube, Twitter, LinkedIn and Instagram; compiling content each week, writing posts and blogs, measuring success of each campaign and creating Facebook Ads• Coordinating promotions within the Club for all departments along with their respective suppliers• Development of websites particularly on the WordPress platform• Coordination of all website content across 3 department websites including images• Website maintenance and website analysis, monthly Google Analytics• Google Ad Words Campaigns• E- marketing communications• Media and marketing kit construction and development in both print and online mediums• Development of marketing and public relations strategies

Sydney Area, Australia

• Achieve local sales and recruitment targets for products delivered in NSW• Communicating to target audiences and administration• B2C and B2B promotion• Student recruitment for the purpose of domestic and international sales• Social media co-ordination• E- marketing communications• Website creation, maintenance and content development• Database management• Website management• Build strong and effective relationships with a range of employers and associations• Design, develop and produce marketing presentations and materials• Assist with the organisation and operation of various promotional events• Media and marketing kit construction and development• Development of marketing and public relations strategies• Represent MEGT Institute at meetings, forums, conferences, expo’s and launches

Bachelor Of Media And Communications, Media, Communications, Marketing And Public Relations

Marketing and communications.

Advanced Diploma Of Events Management, Events, Marketing, Communications And Public Relations

Event Management and Public Relations.