Audiences: STEM-focused, Educators

Audiences: Health/Life Sciences CEOs, Healthcare Professionals (HCPs), Patient Advocates, Academic Innovators, Researchers, Economic Development, Media, Investors (VCs)• Developed communication strategies with member-partners understanding the lifecycle of bench to bedside patient care + venture investment, to improve health outcomes and achieve economic growth.• Contributed to a 12% increase in membership revenue vs. 2023, and improved NPS score, through audience-centric tactics across emerging startups, drug development, medical tech/device, and enterprise health systems.• Evolved thought leadership strategy, and content delivery resulting in a consistent Open Rate of 25+%.• Drove an RFP process, project scope, budget, and work direction of agency partners, to align with organizational objectives, which included A/B testing, CRM data management, channel campaigns, tactical roadmap planning, content creation, and data analysis.• Directed project management for Ohio’s presence at key events including BIO International and InnoHealth.

Clients: Abbott | Advanced Drainage Systems (ADS) | Eternal Water | PenFed Credit Union | Travis Credit Union | JobsOhio | Mathematica | Plaskolite Audiences: Healthcare Professionals (HCPs), Global Health Employees, Financial Services Consumers & Employees, Economic Development, Product Managers (GTM), Media• Partnered to create cadence, segmentation, and content for an I-STAT product email campaign, which resulted in a 20+% Open Rate, conducted global stakeholder interviews, and launched a brand reputation center for Abbott.• Grew PenFed Credit Union member shares by 15% through a focused email strategy and governance playbook aligned with audience personas and sales pipelines.• Contributed to a 34% increase in form submissions for JobsOhio through audience dashboard management, persona creation, impact mapping, data analysis and user testing. • Collaborated with Creative, Social, UX/UI, Technology, Data, and Go-to-Market product teams to define KPIs in order to architect short-term plans and long-term roadmaps that solved enterprise and client challenges.• Created data-driven marketing plans, ecommerce strategies, impact charts, playbooks, templates, and tools to enhance user experiences for Plaskolite, Eternal Water, and other clientele. • Researched industry trends, wrote and presented experience briefs, POV documentation, new-business pitches, and internal agency strategy which drove thought leadership and team collaboration.

Audiences: Healthcare Professionals (HCPs), Patient Advocates, Academic Innovators/Institutions/Communities, Researchers, Students, Media• Drove a 30% membership increase through multi-channel strategies under the Chief Wellness Officer, managing relationships and communications targeting healthcare providers, educators, patient and student advocates, and internal teams.• Created a targeted content strategy and segmentation with Everyday Health across the U.S., Canada, and Australia to improve health outcomes through national thought leaders, Cognitive Behavioral Training, and other programming.• Partnered with Women’s Heart Alliance and Wexner Medical Center on a heart health campaign, overseeing paid/organic content, health screenings, brand activation in Ohio Stadium, and legal/regulatory issues.• Developed brand content across email, webinars, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and Mighty Networks.

• Launched a Learning Management System connecting more than 3,200 educators in a digital ecosystem for the first time as a consultant for Battelle for Kids. Also, created targeted email marketing, social media, messaging, blogging, content development and curation, and stakeholder engagement. • Lead a loyalty rewards and promotional campaign for Nationwide Insurance with an agency partner to develop client relationships, an e-commerce microsite, targeted social media, and digital marketing strategies.• Improved customer experiences through focused brand and marketing strategy briefs, message frameworks, customer journey maps, and brand creative for a variety of clientele.

Audiences: Academic Communities, Students/Parents/Guidance Counselors, Media, Industry/Workforce • Drove 1,000 new visitors and a return rate of 12.5% in the first 90 days of a brand campaign for the College of Food, Agricultural, and Environmental Sciences. • Achieved 97% undergraduate job placement rate within six months of graduating through brand campaigns, directing an RFP/agency partnership, managing brand standards, writing strategic plans, project & creative briefs, personas, project timelines, and segmented strategies (including a micro-site, omnichannel tactics, and brand story activations).• Lead brand and marketing research and analysis, user testing, competitive audits, and monitored Key Performance Indicators (KPIs) with college administration. • Managed student employees and vendor partnerships to complete creative and tactical work.

Audiences: Academic Innovators/Institutions, Researchers, Students, Ohio Communities, Media, Donors, Policymakers • Launched websites in the College of Food, Agricultural, and Environmental Sciences to promote bioscience research, outreach, industry partnerships, and student recruitment managing project scope lifecycle, persona defining, competitive research, content optimization, quality assurance, digital and social tactics, user guidelines and training, and budget tracking and monitoring. • Directed a $100,000 premium food, brand communication campaign, leveraging research/customer spotting reports, web development/UX, storytelling, and legal/regulatory team to strategically place products and point of purchase communication in retail locations such as Whole Foods. • Placed promoted posts and PPC ad campaigns on Facebook and created content in Drupal, Wordpress, on Facebook, Twitter, YouTube, and Instagram and managed the content using social management tools. • Developed e-commerce strategies and wrote product content for educational materials. • Conducted user research (Qualtrics and ethnographic), analyzed behavior to develop personas, segmentation strategies, evolve channel content, gain insights and provide actionable recommendations to manage stakeholder expectations and business intelligence.

Audiences: Insurance Consumers, Financial Services Consumers, Business Development Partners • Directed B2B2C campaigns, within a $1.9 million budget, collaborating on enterprise brand identity, driving client negotiations, and working with legal and compliance teams, across insurance and financial services.• Grew business in key markets by 40% which contributed to $542 million in revenue by partnering with sales and actuary leaders to ensure regional campaign alignment to growth KPIs across business and product lines.• Drove $65 million in new business through paid and organic strategies partnering with Go-to-Market teams on product launches across all business lines.

Audiences: Financial Services Consumers, Business Development Partners • Managed customer relationships, acquisition and loyalty campaigns to drive brand loyalty, differentiate the Bank from its competitors, and increase revenue, specifically, directing cross-selling advertising strategies, which contributed to a 20% increase in deposits.

• Conducted competitive research, weekly client status report updates, internal team communications, and client success management, including Big Lots’ brand launch and investor symposium, Bob Evans Restaurants menu re-design, and Continental Real Estate business analysis.