As a Freelance Music Culture Writer for Creative Gen UK (CGUK), I specialise in covering a wide array of topics. With a deep-rooted passion for music and an inquisitive mind, I am dedicated to exploring the multifaceted world of music culture. My role as a Freelance Music Culture Writer not only allows me to share my insights but also encourages me to take creative approaches, such as examining the impact of artificial intelligence (AI) on the music industry.Core Responsibilities:Single and Album Reviews: My role involves crafting compelling and insightful reviews of singles and albums. I strive to offer readers a deep understanding of the music's essence and impact, enhancing their appreciation of the art.Event Coverage: I have the opportunity to attend and cover music events, festivals, and concerts. This allows me to provide our audience with a firsthand account of the experience, capturing the energy and emotions of these musical gatherings.Think Pieces: I take pride in producing thought-provoking think pieces that delve into various aspects of music culture. Whether it's exploring trends, influences, or the societal impact of music, I aim to spark engaging conversations.Creative Writing Style: What sets my writing apart is my unique creative writing style. I believe in creating a connection with my readers, allowing them to relate to my perspective and making the content more immersive.Consistency: I maintain a consistent output, contributing 1-3 well-researched and well-written articles per week. Meeting deadlines and upholding content quality are at the forefront of my work.

Founder and Managing Director of Smoking Bagels - A refreshing brand for the quick food restaurant and street food space.We offer a menu inspired by the worlds’ best herbs and spices, wrapped in a toasted bagel, sealed with great customer service and savoured in a relaxed environment. The mission is to bring our smoking street food to every major city. We want to connect with foodies all over the world in our expanding chain of restaurants, as well as mall pop up’s & festivals. Responsibilities: -On-boarding new business -Creating and nurturing business relationships-Increasing Brand Exposure-Content Creating-Research and Development -Strategy -Key Decision Making- Brand Development - Marketing strategy, deliverance and maintenance - Promotion campaigns- Leading Others- Co ordinating Specialists

Opal22 is a National Portfolio Organization that has already received press coverage for their current exhibition. It is my role to sustain the momentum generated by the campaign and transform these engaged audiences into enthusiastic attendees at our exhibits and events. I am dedicated to ensuring that our rich cultural heritage continues to resonate and inspire a diverse range of individuals.Comprehensive Communication Management: Spearhead end-to-end communication strategies tailored for Non-Profit Arts Organiaations. Ensure seamless communication flow between internal teams, external audiences, and stakeholders.Driving Participation: Principal role in galvanising robust engagement for our exhibitions and heritage events. Utiliae a diverse array of communication channels, including social media, print media, press coverage, LinkedIn, and engagement within arts communities.Enhancing Cultural Arts and Heritage Awareness: Dedicated to elevating awareness and attendance for Cultural Arts and Heritage, both regionally in Leicester and on a national scale.Informed Copywriting and Marketing Strategy: Leverage my extensive experience in the heritage and arts sector to craft communication that resonates with educated members of society, including lecturers and historians. Adapt communication to suit this discerning audience.Prominent Media Features: Successfully secure notable media coverage, with our current exhibit prominently featured in major publications such as BBC and Sky.Black History Month Programme Management: Overseeing the marketing and coordination of a demanding Black History Month programme consisting of 8 diverse events across 3 weeks in various locations throughout Leicester. Each event carries a unique theme, requiring meticulous organisation and an in-depth understanding of the target audience. Proficiently employ digital tools to schedule social media communications in advance, ensuring efficient and effective promotion.

I am responsible for overseeing all aspects of communication and content creation, playing a pivotal role in the organisation's transformation into a 360-degree arts entity. Simmer Down Arts (SDA), recently designated as a National Portfolio Organisation (NPO), is evolving beyond its roots as a park festival, and I am driving the audience's support for this growth.Key Responsibilities:End-to-End Communications: I manage comprehensive communication strategies, ensuring consistent and impactful messaging across various channels.Visual Communications: I design captivating visual content and branding materials for use in marketing campaigns, social media, and promotional materials.Market Research: I conduct thorough market research using polls and digital questionnaires to gather valuable insights into audience preferences and trends.Marketing Reports: I compile and analyse data from market research, presenting findings in marketing reports for our shareholders. These reports monitor the success of our strategies and provide actionable recommendations for improvements.Stakeholder Engagement: Collaborating with a diverse range of stakeholders, including local press, national and international artists, venue owners, and shareholders, to disseminate key communications and promote Simmer Down's mission.Event Marketing: Solely responsible for the successful marketing of a brand-new event in an alternative location after the cancellation of this year's festival. This event garnered significant attendance and received positive reviews, demonstrating my ability to adapt and excel in dynamic circumstances.Leveraging Personal Networks: I utilise my extensive personal networks to drive results and facilitate connections that enhance Simmer Down's outreach and impact.My role at SDA involves navigating the complexities of marketing for an arts organization in transition, while embracing new challenges in the ever-evolving arts and culture landscape.

My brand uses the raw talents of our in-house creators to produce digital art, that can be packaged for mainstream use.Know Hope UK has a split revenue structure: the primary function is producing apparel, with a secondary focus on digital media services. The greater ROI is in the former, but the value is in the latterResponsible for managing daily content and editorial for all brand digital platforms including the website, mobile app and multiple social media accounts.Overhauled and optimised the brand’s Social Media presence, resulting in record views, followers and engagement growth. E.g. increasing Instagram followers after starting it from scratch.Built content and social media strategies for brand priorities and editorial campaigns in addition to producing monthly social media reports and analysis. Produced a weekly e-newsletter distributed to subscribers. Worked with web developers to look for ways to continually improve website and app functionality.- Brand Development - Marketing strategy, deliverance and maintenance - Promotion campaigns- Leading Others- Co ordinating Specialists- Social Media Management (day to day and high level)- Project Management- Setting and maintaining business objectives and culture

Organized and facilitated youth focus groups, focusing on cost-effective, timely delivery. Conducted community research, providing valuable insights and promoting community inclusion. Fostered a safe and inclusive space for open dialogue on heritage, enhancing Equity, Diversity, and Inclusion (EDI) impacts. Successfully coordinated the 'Diamond Diva' mural project, managing both time and budget effectively. Orchestrated a public launch event to unveil the mural, celebrating cultural heritage while managing potential risks. Managed and coordinated various stakeholders, including the board, artists, venue providers, and the audience, ensuring effective collaboration and communication. Commissioned music artists to perform at the public launch event, optimizing resources. Actively engaged local community leaders and stakeholders, ensuring their participation and support for EDI goals. Fostered strong relationships with artists and community leaders, enhancing the success of the project. Led various meetings focused on project design and strategy development, meticulously considering risk mitigation. Collaborated with team members to outline project goals, create detailed plans, and ensure timely project delivery. Managed diverse stakeholders, including the board, community, artists, venue providers, and the audience, to ensure effective project management and delivery.

- Auditing of all social media platforms and the website. Drawing analytics on engagement, audience types, reach, and more. Then synthesising that data into summaries and action points for the business- Created a brand guidelines document that outlines the specifications of the company's branding. Including, values, logo rules, colour palette (RGB,CMYK,Patone, HEX), design rules, and more. - Redesign the company website, bringing focus to key areas of the business, developing the mailing lists and enhancing the digital processes and accessibility.- Developing a content creation strategy for the relaunch of the venue that can be picked up by the internal team after the contract ends.

Led all aspects of the art house building, ensuring smooth operations and effective coordination among artists, managers, and designers, while fostering seamless communication within the team.Managed relationships with stakeholders, particularly the Arts Council, ensuring transparency and accountability in funding use, and aligning Arthouse initiatives with the Arts Council's mission and goalsManaged the development and execution of the multimedia digital launch strategy, encompassing social media and website platforms, while managing time, cost, and risk.Guided projects that engaged audiences and showcased the Arthouse's unique offerings, including tailored music programs supporting neurodiverse artists and the LGBTQ community.Produced and co-directed a Podcast Series, fostering connections between the art space and audiences, with a focus on accessibility and relevance, especially during the challenges posed by the COVID-19 pandemic.Oversaw the creation and publication of social media content, leading a team of videographers and designers.Led the design team, defining The Arthouse's visual identity, core principles, and The Arthouse's official website, which featured a user-friendly booking system, an informative blog, and a digital diary.Developed innovative community outreach programs, effectively connecting the art space with local marginalized communities.

❖ Coordinate delivery of PUNCH’s digital and social media campaigns❖ Routine use of social media to help drive and support PUNCH’s programmes and events❖ Research and negotiation of online advertising space❖ Developing national and international online partnerships❖ Deal with correspondence relating to the projects and online❖ Develop contact databases (e.g. potential supporters and media partMonitor and report on activities, providing relevant management information❖ Produce and manage artists’ contracts❖ Maintain and update digital records and databases of engagement, online and in-venue

My current role acts as a support function for Financial Consultants. Our clientele is exclusively Doctors, GP's, Dentists, Teachers and Lawyers. My primary objective is to maintain the relationship of existing clients and prospect for new clients. Due to the nature of our customers, I am required to have in-depth knowledge in current economic events, pensions, investments, GP Surgery Insurance, Career Protectors and segment specific information which relates to the client career.The function of my job is to prospect potential business from existing clients and new customers. I am a confident in sales, with a proven track record of performance.

- Oversee accounts with a value of £2m+ to ensure business transactions are carried out efficiently - Look over business financial information; profit and loss accounts, balance sheets, asset test, cash flow and record data consistently to keep a consistent profile of the companies- Assist with general banking risk processes such as company signatory authorisation, new account opening, LIBOR advices etc. - Adhere the principles of Credit Stewardship to facilitate FCA regulation

- Develop and maintain brand identity - Social Media Manager- Design and Implement Promotional Campaigns- Active in key decision making for the business

Role includes;- General overseeing of all business activity and reviewing logistical action- Building and maintaing corporate relationships to propel business success- Acquisition of business contracts and securing resources- Materialising innovation through strategic planning- Analysing business conduct to ensure we operate with a LEAN approach to aid efficiency- Maintaining the focus of employees, creating a synchronised approach at obtaining a mutual goal- Contingency Planning