Keisha Williams, Ph.D. Email & Phone Number

• Part of the ACLU of North Carolina (ACLU-NC) senior leadership team • Manages a team of 4 communications strategists and 1 staff writer.• Responsible for planning and executing communications strategies that advance ACLU-NC’s mission across multiple initiatives, advocacy campaigns, and platforms. • Oversees all external and internal communications, including earned media, digital and social media, publications, creative content, website development, podcasts, online campaigns, and rapid response. • Develops the department’s strategic planning, manages the communications budget, and sets organizational goals and priorities in alignment with the ACLU's core values and six issues areas including: racial justice, criminal legal justice, immigrant rights, LGBTQ+ rights, voting rights and reproductive justice.• Spearheaded an immigrant rights campaign that contributed to an increase of social media following and engagement (2022-2023) • Leads the development of educational materials to support each issue area to be distributed through coalition partners and at tabling events.• Led the development of a series of videos that showcased North Carolina personalities and ACLU-NC staff reading banned books, while also addressing the challenges posed by banned book practices.

Media lead for Hayti Reborn, an organization based out of Durham, NC committed to providing equitable means from which community growth and development can be sustained and enhanced while keeping the community centralized in these efforts. As an affront to gentrification that is disseminating Black communities, particularly in Durham, NC, Hayti Reborn is committed to preserving the history of the Hayti community and working to promote the richness still entrenched within the community that can be further revitalized and developed without displacing its inhabitants. I coordinate the strategic communication plan inclusive of press releases, website development, social media, and marketing to advance the messaging.

Durham, North Carolina, Us

- Designed and taught a comprehensive CRM systems course, developed a real-world curriculum, and curated projects that encouraged active student engagement.- Offered constructive feedback on assignments, and created an online environment that will support students' professional development - Stayed current with CRM developments, integrated new knowledge into the curriculum, and built relationships with industry professionals to offer students real-world insights and opportunities.- Developed and taught curriculum to support a special topics course on marketing for non-profits

Durham, North Carolina, Us

• Leads initiatives that have on average driven an increase in brand presence by 110% year over year, through internal and external communications, development of merchandise, creative content (ads, brochures, flyers, etc), digital marketing, newsletters, magazines, press releases, and event development• Analyzes market environment which informs an integrated internal and external marketing and communications strategy targeting faculty, staff, students, community partners, and other stakeholders• Leads the development of School of Business events, including: Dean’s Global Speakers Series: Student Professional Development Forum Speakers; Career Fairs; Corporate Events (e.g. industry/career panels), Student Competitions, Alumni and Graduation Receptions, Student Recruiting Events, Community Outreach, Silent Auction Fundraising Events, and Student Professional Development Programs, at el. The silent auction contributes nearly $10,000 a year to support the student scholarship fund for the school of business• Develops and negotiates all media planning for advertising and coordinates subject matter expert media features resulting in a nearly 40% increase of faculty presence in media sources in the 2018-2019 academic year • Leads the development of the School of Business external corporate relationships and community college partnerships in order to establish an enrollment and job placement pipeline for students and graduates• Serves as project lead for new school of business building construction

Durham, North Carolina, Us

• Transitioned the academy from a non-residential to a residential experience by designing, developing and delivering the curriculum for a 2-week program that incorporated the interests of the entrepreneurial industry along with that of our targeted populations• Analyzed data from surveys that reflect participants, families, and staff regarding the quality, safety, and enjoyment of the program pre-and post-academy. This data drove future planning and communications• Managed a budget of $150,000 yearly, reporting regularly to funding source academy metrics and progress to the funding source• Raised $52,000 in additional funding support for the academy through additional grants, corporate and university resources• Designed and implemented a marketing plan to increase academy attendance through the management of all communication channels, print advertisements, websites, and merchandise• Increased academy enrollment 100% growing participants from 30 to a count of 60 through an expanded recruitment outreach approach that encompassed all of North Carolina and 6 students from out of state• Led 10 staff members, including an Assistant Director and Administrative Assistant

Durham, North Carolina, Us

• Led and implemented an integrated strategic plan, marketing strategy, office policy and procedures, and a communications campaign for the development and execution of a new transfer center• Designed and directed campaigns and program--- including field marketing, relationship marketing, advertising, events, print, internet advertising, blog, social media, direct mail, email blast, publicity, and websites• Led staff of 2, including an Assistant Director and Administrative Assistant.• Exceeded enrollment goal of 500 transfer student enrollment 2012-2013 year by 25% through leveraging NCCU academic programs offerings to support NCCU's goal to increase the number of transfer students• Built and maintained relationships with nearly 60 corporate, community, military organizations, and community colleges in North Carolina through the creation of articulation agreements• Analyzed and interpreted data collected from prospective and incoming students, in order to drive implementation of mission and vision

• Generated an average annual increase of 125% in new business leads year over year • Consulted nonprofit organizations to meet immediate and long-term goals and objectives• Led market research and campaigns to initiate the appropriate target markets and created campaigns that directly spoke to their needs

St. Petersburg, Florida, Us

• Designed programs aligned with client objectives, developed performance report cards, and provided Return on Investment (ROI) payout models to support program results to be communicated to the clients• Designed couponing projects that drove over $10 million in revenue for Catalina Marketing through effective programs for the Campbell Soup Company and Pinnacle Food Group business• Led program final results by developing and presenting post-program analysis to the client and working cross-functionally with the Analytics team to deeply dive into program performance

New York, New York, Us

• Increased firm’s revenue by successfully managing all accounts, bringing in over $300,000 worth of new business to Hirst Pacific in 2008• Negotiated contracts and established the firm’s fee structure based on market conditions and project requirements• Led client relationships, liaised with creative teams, led strategic branding initiatives, developed online marketing including upgrades to website and blogs, made presentations, cultivated new business opportunities, created a strong internal PR campaign, and developed press releases

Camden, Nj, Us

• Served as liaison and primary contact between 90 accounts and the Campbell Sales Company.• Accomplished over 100% of sales goal for each fiscal year I was employed.• One of nine Retail Business Managers selected, out of 200 across the nation, to attend a Retail Business Summit at Campbell's Soup World Headquarters to discuss various business directives and initiatives with Senior Leaders and the President of Retail and Sales.

Boston, Ma, Us

• Supported 13 Inside Sales Representatives, provided weekly updates on generated sales leads, daily call tracking, weekly digital drill-downs and account activations• Created quarterly sales incentive contests, which directly influenced the business’s annual profits by encouraging the sales team to exceed the company’s profit goals• Received six-sigma certification for exceptional performance leading and completing an e-business project, which presented an opportunity cost savings of 35%

Doctor Of Philosophy - Ph.D., Education/Higher Education

Mba, Business

Bs, Marketing