Keisha Massop-Green Email & Phone Number

United States

Greater Atlanta Area

The Executive Sales and Education ManagerAs Account Executive I supported and manged the relaunch of a acquired brand MCJW (Madame C.J. Walker) expanding business from niche markets, to offering a full natural hair care line with National distribution in Sephora. My primary market focus being NOLA, South Florida and Atlanta training customer service groups at Sephora to create knowledge based sales

Greater Atlanta Area

Deep management experience driving sales and education for large corporations and fast growing startups Adept at implementing and streamlining overall program creation and execution. Motivational team leader, Executive Assistant and Lead Educator for training. Experienced in organizational alignment and sales. Highly accomplished account executive and licensed Aveda trained stylist.

Peachtree City, Georgia

Manage Ulta's Beauty counter in order to meet and exceed established budgeted goals. Led the training to promote quality guest services, product knowledge and operational standards. Promoted professional and positive vendor relationships, while coordinating in-store events in order to grow top/bottom line of the Ulta business,vex: the club ultra program as well as the Ulta Beauty salon increasing client retention by 25%

CRT/tanaka New York, NYFreelance Marketing (Consultant) • Primary Research Analyst for all FileMaker data including program/event tracking, winery and bodegas relationships, along with creating new variables for Rioja’s Mid Year Reporting.• Responsible for gathering and calculating the buying power of all (5) Rioja Programs in (6) markets, which includes the Midwest and Northeast.• Assisted the Rioja Team with the execution of their Grand Tasting event by writing and editing the Rioja Seminar Booklet, along with day of execution assistance.• Aided and assisted the Vibrant Rioja team with any miscellaneous research, project assistance, and administrative needs.

Mercedes Benz Fashion Week New York, NYClients: Oscar de la Renta, Pamella Roland Production/Styling Assistant (Consultant)• Supported lead stylist with all administrative needs including, but not limited to: liaising between production team and Ateliers, cataloging and documenting all looks while taking inventory of clothing, in addition to confirming call times and dressing models to fit, relating alterations to seamstress, all while personally working alongside Oscar de la Renta and Pamella Roland.• Managed one intern and assisted booking agents with casting calls.• Created and executed look boards for run of show (52 looks).• Responsible for pulling innovative and fashion forward pairings from the collection and personally shopping for any additional fashion items needed for the show, including shoes and accessories.• Successfully transported all showpieces to and from the venue for execution day of runway show.

Sprite National Step-Off Tour Chicago, ILCommon Ground Sales & Marketing Events and Ticketing Manager (Consultant) • Increased engagement and Sprite brand affinity with the 19-21 year old target by developing a national community service program and multi-market Greek step competition.• Executed Sprite Step-off National Tour in the Middle East (nine markets) including Philadelphia, South Carolina, D.C. and New York.• Aided in the launch and execution of Sprite’s first ticketed ($7mil) event marketing program, grossing sales of 10k per event with 1.5mil in scholarship funds.• Trained staff on-site on operational and POS system day of event.• Managed celebrity talent and served as liaison between artists and brand representatives.• Served as primary point of contact for all Sprite step teams as they advanced through the tournament including travel arrivals, departures and run of show.• Ensure a smooth registration by managing all issues and projects related to ticketing, cash wrap, refunds and consumer satisfaction.

As an Account Executive for multiple leading consumer products,forecasting budgets, marketing trends, and analyses of products haveall been facets of my roles by: • Forecasted and prepared budgets for national and regional market events. • Wrote, edited and designed sales and execution materials for all field market staff, including one sheets, budget trackers, events chedules, timelines and staff training decks. • Formatted excel worksheets and worked with Finance department to compile and analyze financial data of the brand team's fiscal year budget.

Bachelor Of Applied Science (B.A.Sc.), Sociology

Activities and Societies: CSASociology

Associate Of Arts (Aa), Cosmetology/Cosmetologist, General

Licentiate Degree, Business/Commerce, General

Activities and Societies: FastTrac

Aas, Fashion Marketing & Merchandising

Fashion Marketing and Marchandising