Keisha Xicotencatl Email & Phone Number

Chicago, Illinois, United States

Des Plaines

Analyze processes and services, document and identify opportunities for standardization and improvement of business processes through Six Sigma and LEAN process improvement methodology for the Case Management Program. Maintains and monitors project plans and update status changes to management to ensure timely deliverables by addressing areas that may lead.

Schaumburg, IL

• Responsible for analyzing processes, products and services to document and identify opportunities for standardization and improvement of business processes through the collection and interpretation of business.
• Translate business needs; processes and/or procedures by collaborating with subject matter experts and stakeholders.
• Identify and capture detailed requirements and/or procedures from business users from multiple business units through interviews, documentation, and facilitated working sessions
• Collaborate with IT and the business to analyze and document impact of proposed technology to existing architecture and communicate any potential risks.
• Create process models based on business requirements to identify any gaps and provide recommendations for improvements.
• Support integration testing including the functionality, performance, quality assurance with the creation and execution of acceptance testing for Salesforce application

Mettawa, IL

• Responsible for managing the Capital One Financial digital footprint including Social Media, Consumer Facing Websites, Email, Mobile Devices in adherence with COF policies and Federal regulatory guidelines.
• Executed a 9-month remediation plan to correct extensive audit findings identified prior to taking the role.
• Analyzed the electronic banking footprint to create accurate inventory and system of record for ongoing compliance management.
• Assessed inventory for compliance to regulations, policy and standards, performed cross-functional risk analysis with risk representatives.
• Developed an Electronic Banking metrics dashboard to inform senior management of significant risks across lines of business.
• Conducted gap analysis of enterprise controls, resulting in a roadmap identifying control gaps and recommendations for closing gaps and mitigating risks.

Greater Chicago Area

• Responsible for researching new technology and drafting business requirements to improve the user experience.
• Led two major high profile initiatives on Website Accessibility remediation of over 100 Card and Retail Service websites on four different platforms; complex initiatives with challenging timelines while collaborating.
• Developed and managed website documentation that included dynamic site functionality management, website presentation, standards, guidelines, accessible content protocol documentation, and detailed reference guides for.

Chicago, IL

• Analyzed site functionality, user experience, consumer comments and tracking data to draft business proposals for site improvements. Online projects were in line with offline departmental and group strategic and.
• Conducted ongoing competitive analysis and research identify new opportunities to improve online processes that for all platforms. Reviewed customer feedback reports and incorporated approved recommendations into.

Greater Chicago Area

• Performed multiple responsibilities related to the redesign and modernization of the ASAP software website and collateral materials. Collaborated with cross-functional teams to create a gap analysis and create a.
• Subject Matter Expert working with internal and external agencies to overhaul the ASAP e-commerce website. Developed roadmap and timeline for website redesign based upon a thorough gap analysis including the website.
• Worked closely with cross-functional teams to develop web-marketing strategy and improve the usability of an e-commerce site. Work with IT to establish appropriate infrastructure to support web offerings. Identified.
• Developed a content layout design, which allowed additional opportunities to use optimize web pages for publisher/manufacturer strategic ad placement throughout the website.
• Collaborated with a cross functional team to drive the rebranding initiative to improve the overall look of the website to create a consistency with voice and image.

Encino, CA

• Served as subject matter expert on marketing initiatives and website delivery projects. Led the rebranding effort from the boutique asset management firm, Centurion Capital Management to GE Capital and to Genworth.
• Worked with cross-functional teams, internal and external (Retirement Income and Investment, Genworth Corporate Headquarters, and offshore IT to consult and implement overall marketing and web design and branding.
• Owned of the maintenance of www.gepam.net.
• Responsible for vendor management for both internal and external stakeholders.
• Worked directly with the Director of Strategic Marketing to improve site metrics and develop a strategy for targeted marketing campaigns for online and offline direct marketing.
• Identified and implemented automation efficiency to reduce costs and improve processes.

Encino, CA

• Collaborated with the Strategic Marketing Director on the redesign and development of new marketing collateral materials.
• Managed and executed the corporate rebrand from Centurion Capital Management to GE Capital.
• Designed new web pages and collateral material for customer facing and intermediary channels follow the executed by IT and offshore contractors.
• Identified and implemented automation efficiency to reduce costs and improve processes.

Greater Los Angeles Area

• Designed all printed marketing collateral for business to business and business to customer
• Worked closely with print and online vendors for all customer facing, intermediary channels and trust company divisions. Provided the final sign-off on all design, marketing, and online issues.
• Oversaw marketing collateral inventory and worked with the mail room on the status of stock