Keita H. Williams Email & Phone Number

Kirkland, WA, US

Seattle, WA, US

• Looking for that extra edge, reach out to keita@successbully.com for more information on coaching programs, corporate workshops or partnerships.Need 1:1 support? Book a complimentary kick-a$$ coaching call.
• Developed a bespoke coaching framework, “Your 90-Day Way,” that empowers clients to articulate clear objectives, formulate a strategic 90-day action plan, and monitor key performance indicators for accelerated goal.
• Created templates, frameworks, and planning documents for internal and external client use.
• Spearheaded operational excellence for the Success Bully team by developing and maintaining SOPs.
• Designed and facilitated corporate workshops focused on goal setting, accountability, performance reviews, establishing and maintaining team OKRs and time management for high-profile clientele like: Amazon, Apptio.
• Emceed and moderated events in-person events and virtual events ranging in size from 20 – 1000 like: Clark Nuber Employee Recognition, Women in Tech Regatta, and Washington SHRM.

Sebastopol, CA, US

Teaching "Getting S.M.A.R.T About Goals" and"Managing Your Performance Review in 90 minutes"Upcoming top-secret project launching in January 2024.

Bellevue, WA, US

• Led the U.S Based Communications team for growth phased Chinese-based Consumer Tech Startup. Spearheaded strategies and executions for product launches with razor-sharp precision across three product categories..
• Set a company-wide record with three consecutive internal marketing awards for “Best Marketing Campaign.”
• Led PR campaign to launch a new digital projector product category via an Indiegogo campaign netting $1.2M in pre-sales.
• Orchestrated an industry first, global launch of an Alexa-enabled smart car charger which was featured in the top 5 most influential consumer tech publications.
• Increased overall coverage by 80% for all brands under purview: Soundcore (audio), Nebula (home entertainment projectors) and ROAV (smart car).
• Worked as a liaison between product management team, marketing, and engineering to foster open communication and facilitate timeliness of new product launches.

Bellevue, Washington, US

• Served as a dynamic contributor to the Windows 10 Global Comms launch team. Demonstrated post-launch strategic acumen and storytelling for tertiary products in the product portfolio: Microsoft Cortana (virtual.
• Managed third-party application launches in the Windows Store for key strategic partners including Netflix, Hulu, Twitter, Facebook and Uber.
• Developed and implemented strategic plan for Cortana’s international expansion in Spanish-speaking markets.
• Led the Groove Music launch (Xbox Music rebrand) and key partnership announcements.
• Key placements: Billboard, CNET, Gizmodo, Engadget, Geekwire, Mashable, Seattle Times, TechCrunch, TheNextWeb, VentureBeat and TheVerge.

New York, NY, US

• Primary client counselor and day-to-day account lead for Amazon Music & Movies, Getty Images, General Motors (special project) and TracFone. Demonstrated a deep well of strategic insight and provided counsel across a.
• Spearheaded planning and astutely allocated team resources to maximize efficiency.
• Conceptualized and led the first data-driven story-telling initiative for Amazon Music & Movies.
• Secured high-profile coverage for the award-winning Getty Images + LeanIn partnership.
• Maintained relationships with key journalists and editors across tech, business, trade and lifestyle media
• Key placements: Complex, CNET, CNBC, Gizmodo, Mashable, The New York Times, Variety, and Yahoo! Shine

• Pivotal in leading strategic planning for key accounts, while serving as the primary day-to-day contact for the agency’s marquee clients. Demonstrated proactive and forward-thinking approach to pitching to tech.
• Leveraged Atomic PR’s proprietary media trend software to develop quarterly strategic plans.
• Steered the development of a national survey on the importance of in-person networking on behalf of online printing brand, MOO.com. Garnered press in Forbes, Fortune, and Reuters.
• Supported media attendance for “Christmas in July” press event for Sony consumer tech products doubled press coverage from the previous holiday season.
• Managed New York Media tour for Slacker relaunch. Secured full-page editorial print piece in The New York Times music section.

London, England, GB

• Conceptualized and executed public relations strategies and tactical programs
• Created product specific press releases, brand copy and pitches
• Nurtured rich relationships with key editors, writers and bloggers across tech, fashion and lifestyle publications
• Actively pitched new product releases and seasonal stories for CASIO G’zOne, G-Shock, Incase and DC Shoes
• Secured thought-provoking editorial coverage across print, online, broadcast and social media
• Organized in-house showroom appointments, market week appointments, SMTs and trade show presence

London, England, GB

• Implemented public relations strategies and tactical programs for CASIO G’zOne and G-Shock
• Composed product specific press releases and pitches
• Organized press meet & greets, editor one on one appointment and trade show presence
• Secured editorial coverage across print, online and broadcast media
• Facilitated marketing initiatives and event production across various clients
• Fulfilled editorial sample and celebrity product placement requests

New York, US

• Coordinated national programs for Circuit City, Showtime, and Cingular
• Managed regional promotions with consumer electronic retailers, hardware manufactures, and software providers.
• Provided creative direction for package inserts, vanity URLs and playlists
• Maintained the Promotion Schedule for the department
• Event planning for conferences and networking events
• Managed legal priorities for partner agreements

US

• Conceived and executed innovative marketing initiatives for Broadway and Off-Broadway Shows
• Implemented large scale national promotions with E!, Fox TV, Sony, Sirius Satellite Radio, FYE, etc.
• Executed regional promotions with TNT, Clear Channel, Time Out New York, Mediabistro, Times Square Alliance, etc.
• Organized and set Guinness World Record™ for mass participation
• Assisted with event planning like: screenings, meet and greets, book signings, and networking events.
• Created detailed pitch letters and proposals for clients and promotional partners