Keith A. Mauldin Email & Phone Number

Arlington, Texas, Us

Startup division of Endygo, an e-commerce company in taking manufactured products to market.• Started Retail Foam Program from scratch. Developed all products (pillows, toppers, mattresses). Established supply line for foam products as textiles. Used deep market knowledge and relationships to identify prospects and quick-start program.

Council Bluffs, Ia, Us

Privately held manufacturer of foam products, bedding, packaging, and specialty foams.Recruited to take company into new retail foam segment; built sales organization, established policies and procedures, set targets and sales metrics. Reported to Director of Consumer Products. Became product expert, collaborated on product development and pricing, trained sales team in product features and appropriate sales techniques. • Identified and recruited 6 sales leaders to form nucleus of top-performing sales team and drove initial 12-month sales to $3M.• Developed effective market entry and expansion strategy to grow sales to $50M within 5 years.

Formally Sleep Innovations,$300M manufacturer of foam sleep products including mattresses and pillows for retail, OEM, and consumer markets.Led 5-person sales force with $100M sales budget. Built and trained team, set sales targets. Focused on growing sales and market share in face of strong competition. Collaborated in product development, set pricing, and formulated sales strategy.• Increased sales revenues every year despite competition by thoroughly understanding product, paying careful attention to customer needs, and forming long-term relationships based on added value.• Guided established sales team in enhancing relationships with existing clients, expanding sales and boosting profit margins.

$5B diversified Fortune 500 manufacturer of bedding, residential, industrial, and furniture products.Recruited to take foam industry leader into new retail market, build sales organization, and create and implement product, pricing, and sales strategies. Managed retail foam products segment sales throughout the United States, leading sales team of 6. • Recruited seasoned, successful sales leaders to build world-class sales team and drive rapid market entry and sales growth right from the start, landing $7M account with Target within first 12 months. • Early adopter of online sales model, started e-commerce distribution organization to capture 6 new accounts, including contract as Tier 1 supplier to leading US e-commerce retailer.

$50M producer of medical and other specialty foam products for healthcare, industrial, and consumer markets.Initially hired as sales representative; promoted to Vice President of Sales over all market segments, with P&L responsibility for all North America sales. Led 5-person sales team. Brought company into new, custom foam market, directing product development, pricing, and sales/marketing strategies, making company major player in custom market despite earlier focus on other segments.• Achieved Salesperson of Year in new, custom foam product business segment over all other, more mature business segments.• Boosted sales by 25% over 3 years despite strong competition through expert product knowledge and careful customer relationship building. • Captured first-year sales of $5M in retail market sector, negotiating strategic partnership with largest mattress pad supplier in US, and driving sales to $15M within 3 years.